Resources
Demystifying Social Media Engagement in B2B
Business to Business, or “B2B” as it is better known, is a term often feared by those in the PR & marketing sector because it is thought of as being too difficult.
Notes on Effective (Social Media) Campaign Reporting, Measurement, and Planning
One of the problems about reporting is often the overproduction of reports – or the production of reports that are not really aligned with the activity at hand.
Facebook: People, Not Technology – A New Creative Canvas
A great presentation by Facebook’s Paul Adams on the importance of people over technology in the realms of Facebook.
Social Engagement Planning – The Mission Matrix Cut Out and Keep
Here’s a handy ‘cut out and keep’ tool to help brands to plan their social engagement work. We call it the Mission Matrix.
The Five Best Digital / Social Campaigns of 2012 (So Far)
Here’s our take on the most awesome digital/social campaigns of 2012 (so far) and what made them so good.
Don’t Talk About the Facebook Competition
The First rule of Facebook competitions: don’t talk about Facebook competitions. OK, so the reference may be somewhat trite, and the message a little over-stated, but it makes the point.