Notes on the Nature of the ‘P’ in Online PR
I had lunch today with my old friend and ex-colleague @adare. We talked about dumplings, dim sum, social media and online PR.
Now, my man is old school/new school. Anyone who’s seen Peter Capaldi in The Thick of It will recognise @adare’s unique talents. He has an innate ability to ‘nose’ a news story, and he really knows how the media ticks. Day to day he keeps Big Blue in and out of the headlines. He’s one of the smartest PR guys I’ve ever worked with… and every time we talk I learn some stuff.
Anyways, back to the lunch menu. Just lately @adare has been getting into some social media and online PR witchcraft. Ever the man for the soundbite, here’s his estimation of what all this new-fangled stuff is and what it isn’t…
- The ‘P‘ in Online PR can’t ever be Propaganda
- …it’s always Public
- …and it’s never really about the Press either
I agree with all of them. Cheers to @adare. Respect is due. If you can remember this much when you’re planning your next Online PR stunt then there’s a fair chance it’ll be a success.
Meantime, on the same tip, here’s the view from another good C&M buddy, @seanohalloran. For Sean, the ‘P‘ in trad PR is: Posh, Pompous, Prattle, Past It and Pre-Web. Ha. Sean’s the man : ) Ever thought of a career in spin-doctoring Sean???
…and anyone else got any interesting P‘s for us??? If so, Pitch in…
-
Roger Warner
-
Joe Hanley
-
Roger Warner
-
Andrew Bruce Smith
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
