Notes on the Nature of the ‘P’ in Online PR
I had lunch today with my old friend and ex-colleague @adare. We talked about dumplings, dim sum, social media and online PR.
Now, my man is old school/new school. Anyone who’s seen Peter Capaldi in The Thick of It will recognise @adare’s unique talents. He has an innate ability to ‘nose’ a news story, and he really knows how the media ticks. Day to day he keeps Big Blue in and out of the headlines. He’s one of the smartest PR guys I’ve ever worked with… and every time we talk I learn some stuff.
Anyways, back to the lunch menu. Just lately @adare has been getting into some social media and online PR witchcraft. Ever the man for the soundbite, here’s his estimation of what all this new-fangled stuff is and what it isn’t…
- The ‘P‘ in Online PR can’t ever be Propaganda
- …it’s always Public
- …and it’s never really about the Press either
I agree with all of them. Cheers to @adare. Respect is due. If you can remember this much when you’re planning your next Online PR stunt then there’s a fair chance it’ll be a success.
Meantime, on the same tip, here’s the view from another good C&M buddy, @seanohalloran. For Sean, the ‘P‘ in trad PR is: Posh, Pompous, Prattle, Past It and Pre-Web. Ha. Sean’s the man : ) Ever thought of a career in spin-doctoring Sean???
…and anyone else got any interesting P‘s for us??? If so, Pitch in…
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Roger Warner
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Joe Hanley
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Roger Warner
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Andrew Bruce Smith
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