usability
Cut to the Chase: A Minimalist Approach to Web Copy
When’s the last time you sat down and read an entire website ‘cover to cover’? Aside from news pages and blogs, most web content is there to direct readers to a practical service, and they don’t want to hang around wading through needless waffle to get it. Here’s how to do it the right way…
The Content & Motion Mission (part 2): Make Your Web Site Find Its Target!
The point of a web site is to connect with people. The point of what we do in ‘Online PR’ and ‘Content Optimization’ is to facilitate this in its widest possible sense. Put simply, we make web sites FINDABLE.
Usability & Content Optimization: Enhancing Conversions
Usability and design and content optimization is critical to improve the conversion rates of any web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper shows you how to do it effectively by building it in at source.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
