How Plain Lazy Uses Social Media to Build Customer Relationships
Nice little write up here from Marketing Donut on how our client Plain Lazy is using Social Media favourites like YouTube, Flickr and Facebook to do some neat acquisition and retention work…
Your Social Media Content Schedule
Sometimes the volume of updates on your Social Media platforms can be overwhelming. You may well be looking at Twitter, Facebook, YouTube and your blog each day with a rising sense of panic, thinking “how on earth am I going to update all of these?”
What Skittles Did Next… Social Media Re-Mixed
Skittles’ recent social media campaign has garnered quite a bit of comment in recent months. In one of the bravest moves by a large brand in recent memory, Skittles transformed their entire website into a feed displaying all mentions of Skittles on Twitter.
Social Media Planning: Informed Creativity vs Complicators vs Twankernomics
I’ve had a bunch of interesting responses from colleagues, clients and others to my recent post on Social Media and Creativity (Social Media Consulting vs Viral Advertising). Whilst some folks were offended, thankfully most of our clients seemed to like the idea that all this glitzy Social stuff should be based on some rational thinking.
What’s the (Google) Buzz? Tell me What’s Happening
This week Google announced their contribution to the growing world of Social Networking with the launch of Google Buzz. After the disappointment of Google Wave, we were eager to see whether it was going to revolutionise our lives.
News + Social Media = Social News?
How do you find news on the web? Do you go straight to your favourite blogs and news sites or do you use an RSS reader? Or are both of these options too old hat? Facebook and Twitter look to be changing things.
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s
Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
The @BBC Twitter Conundrum
Like many large corporations, the BBC has numerous different Twitter profiles representing its many departments and programmes around the world, but what should be done with the so far silent @BBC Twitter profile? Here are a few ideas.
The Best of the Best: Round-up 2009
2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…
Google Goes Real Time: Social SEO Now Big Time?
If the goal is to stay on page one of the SERPs all of the time then no doubt we’ll see a raft of real-time-content-optimisation-update-bots that happily spew out a stream of SPAM via any Social Media profile you may care for… but to go this route would be short sighted…
Things To Stay On Top Of: A (Simple) Social Media Planning Checklist
There’s quite a lot to keep track of across the Social web, so we’ve compiled a simple list of the essential things you should be doing into a handy checklist. If you monitor nothing else, you should at least do these things…
Battle of the Twitter Clients: Goodbye TweetDeck, Hello HootSuite
TweetDeck seems to be top of the pops as the most used desktop Twitter client at the moment – a theory endorsed by a recent Lifehacker poll. But another, web-based Twitter client – HootSuite – is currently the tool of choice amongst certain C&M evangelists and their client converts.
Google Moving to Social: is Social Media a Threat to Search Marketing?
With search marketing estimated to grow by a relatively flat 6% or so in the coming years, vs the gains predicted in other areas of web marketing, is Google’s recent dabbling with Twitter a sign that they need more pieces of different pies…?
PR, Social Media and Content: Talk Different. Got It?
We don’t have to build new things in PR, Social Media and Marketing if we don’t want to, we just need to use the ones that exist already and use them to talk different. Not a rocket science thought. It’s all about content, not Content. Got it?
Tweet Here, Tweet Now: How to Get the Most out of Live Tweeting Your Event
More and more people are switching on to Twitter as a means to keep up and interact with important events and fun happenings in real time. Here’s how to enhance your event and create a buzz through live-tweeting.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
