Social SEO
Rich Snippets: Who is He?
Last year Google introduced Rich Snippets to their search results (we even blogged about it here). Originally, there were options to enhance results with reviews and information about people. They have since added support for videos and most recently, events. Why? And who is the mysterious man ‘Rich Snippets’
Google Sentiment Analysis: For Breakfast
Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.
The Best of the Best: Round-up 2009
2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…
Social Media Measurement & ROI: New Tricks for Old Dogs, But Still the Same Old Dogs
Social Media is not the ‘new marketing’ per se. The aims remain the same. In other words… teach the Old Dogs new tricks, techniques, metrics, etc. But they’re still the same Old Dogs – acquisition, interactions, awareness, SEO, etc… Here’s a handy ‘Cut Out & Keep’ diagram to explain…
Google Goes Real Time: Social SEO Now Big Time?
If the goal is to stay on page one of the SERPs all of the time then no doubt we’ll see a raft of real-time-content-optimisation-update-bots that happily spew out a stream of SPAM via any Social Media profile you may care for… but to go this route would be short sighted…
Google Research Notes: SERP Refinements and What They Mean To You
Here at C&M, we like to stay abreast of what those clever peeps at Google are up to, and recently they’ve been making some slight changes to their search engine. Here’s our round up… A quick overview of the changes afoot, and what they might mean to you…
Knitting and Traditional Media: Using TV and Radio to Drive Traffic
The death of TV and radio may have been overstated when it comes to your web marketing kit bag. We’ve been playing around with some optimisation experiments lately to see what traffic we can draw from search engines as a result of public interest in TV shows and the like…
Google Keeps Tinkering with its SERPs: As Demonstrated By Rod Hull and Emu
Over the past few months, you may have noticed links appearing within the description snippets on Google’s SERPs. These extra links are appearing with most regularity for Wikipedia results. To demonstrate, here is a search for a dearly missed personal hero, Rod Hull…
Social SEO (Search Engine Optimisation) Through Clever Content Creation
Creating optimised ‘Social’ content to rank for key terms isn’t a new idea but the search results are becoming more eclectic …So I’d like to run through which content types regularly appear in the SERPs and how to use this content to clamber through the sweaty throng of competing pages…
Social SEO Smackdown: BING VS GOOGLE and Other Inter-Species Combat
At least two essential global inter-species combat tournaments are taking place. On the one hand, Microsoft has declared war on Google with its new(ish) search engine, Bing. On the other, a Fox is locked in an epic battle against three Azure Winged Magpies and a Chaffinch. Bite those ears off!
Social SEO: 10 Reasons Why Being Social can be SEO (Ch-Ch-Ch-Ch-Ch-Chaaaanges!)
Kasabian are the new Oasis, with a psychedelic twist. According to a recent advertising campaign, Chichester is the new Copenhagen. So, is ‘Social SEO’ the New SEO?
Hackett’s Social SEO and Social Media Agency: An Essential British Kit Bag of Tricks
We’re mighty proud to say that we’re now Hackett’s Social Media and SEO agency of record. Over the coming months we’ll be helping the home of Essential British Menswear to break new ground in Social Media…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
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Best Mobile Apps for Business
Every day we’re reading about new mobile apps and how they can supposedly transform your life, but can they also transform your brand?
Go-Getting Online PR Executive Wanted
We’re looking for a dynamic Online PR Exec who can help us win friends and influence people across a wide variety of client projects. Could you be The One?
