Social SEO
David Bowie, Sitemaps & Google Travel: Together at Last
Now that England’s World Cup is over and Wimbledon has come to an end, we can all get back to focusing on my favourite activity – Google watching. Here’s all the latest news from Google.
Times Online: Content Paywall Payoff?
Shock and awe. The Times and other News Corp titles have gone all Paywall. Cue mass navel gaze… But these content tactics provide some great web marketing lessons for all brands…
Facebook Marketing Strategy vs Traditional SEO Techniques
The digital marketing industry has been histrionically debating Facebook‘s recent ‘challenge’ to Google’s search dominance through the introduction of its new ‘Open Graph’.
Content Mills, Social Media Optimisation and Information Quality
What’s a Content Mill? I hear you say… Well, an SEO definition is as follows – something very relevant to those looking to Social Media as the next brand publishing frontier…
The Search for Mythical Social Influence (or the Snipe Inside Your Head)
Chasing ‘influencers’ is (as Buzzmachine says) like hunting snipe – elusive and abstract to say the least. Identifying audience behaviours and creating a program around content trends is, by contrast, a rather exact science. Our most effective analytics tools help us to identify language, not people..
Gawker and Branded Traffic: Whose Audience is it Anyway…??
Alongside new metrics for audience engagement, I see a situation where publishers to give up some of their display-ad-cash-cows in order to work harder with brands on co-created content… because a brand’s Interweb destinations are everywhere – and they’re owned by lots of different folks…. the brand, the publisher, Facebook, me (the blogger), wotnot…
Executive Offices Group: A Social Media Agency and Social SEO Case Study
Six months ago we began working with Executive Offices Group – a Morgan Stanley Real Estate company. Our brief was to help spruce up their organic traffic acquisition efforts: to generate more worthy traffic and to get more clients to sign on the line…
Rich Snippets: Who is He?
Last year Google introduced Rich Snippets to their search results (we even blogged about it here). Originally, there were options to enhance results with reviews and information about people. They have since added support for videos and most recently, events. Why? And who is the mysterious man ‘Rich Snippets’
Google Sentiment Analysis: For Breakfast
Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.
The Best of the Best: Round-up 2009
2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…
Social Media Measurement & ROI: New Tricks for Old Dogs, But Still the Same Old Dogs
Social Media is not the ‘new marketing’ per se. The aims remain the same. In other words… teach the Old Dogs new tricks, techniques, metrics, etc. But they’re still the same Old Dogs – acquisition, interactions, awareness, SEO, etc… Here’s a handy ‘Cut Out & Keep’ diagram to explain…
Google Goes Real Time: Social SEO Now Big Time?
If the goal is to stay on page one of the SERPs all of the time then no doubt we’ll see a raft of real-time-content-optimisation-update-bots that happily spew out a stream of SPAM via any Social Media profile you may care for… but to go this route would be short sighted…
Google Research Notes: SERP Refinements and What They Mean To You
Here at C&M, we like to stay abreast of what those clever peeps at Google are up to, and recently they’ve been making some slight changes to their search engine. Here’s our round up… A quick overview of the changes afoot, and what they might mean to you…
Knitting and Traditional Media: Using TV and Radio to Drive Traffic
The death of TV and radio may have been overstated when it comes to your web marketing kit bag. We’ve been playing around with some optimisation experiments lately to see what traffic we can draw from search engines as a result of public interest in TV shows and the like…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
