Social Media
The New Style Facebook Group: What’s It All About Then?
Anyone who ‘does’ Facebook will probably have noticed some changes this week, with the evolution of Groups into something much more closely resembling Pages. But what are the practical implications for brands?
Social SEO (Search Engine Optimisation) Through Clever Content Creation
Creating optimised ‘Social’ content to rank for key terms isn’t a new idea but the search results are becoming more eclectic …So I’d like to run through which content types regularly appear in the SERPs and how to use this content to clamber through the sweaty throng of competing pages…
Social SEO Smackdown: BING VS GOOGLE and Other Inter-Species Combat
At least two essential global inter-species combat tournaments are taking place. On the one hand, Microsoft has declared war on Google with its new(ish) search engine, Bing. On the other, a Fox is locked in an epic battle against three Azure Winged Magpies and a Chaffinch. Bite those ears off!
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
New C&M White Paper Reveals the Secrets Behind Successful Social Media Campaigns
Interested in Social Media campaigns, but perplexed by what goes on behind the scenes at the Online PR agencies that mastermind them? Read the latest C&M Best Practice White Paper for the complete ‘101’ lowdown on how we do it…
A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
SEO, Social Media, and Susan Boyle
A few weeks ago, Google made changes to the way search results are displayed – resulting in a lot of noise, wailing, excitement, and the usual ‘search has changed forever’ histrionics that rival anything the tabloids can stir up about Susan ‘Britain’s Got Talent’ Boyle’s public breakdown.
Social Media Measurement – Some Thoughts from the C&M Online PR Stable
Clients are clambering for a piece of the Social Media pie and asking advice on getting the most out of tools such as Twitter without abusing them. But whenever these conversations come up, the big question on everyone’s lips seems to be ‘how do we measure this stuff?’
The Great Online PR Debate (#PRdebate): PR Agencies are Losing the Right to Learn
Last night I took part in a really interesting NMK panel discussion. My job, along with my co-debater Antony Mayfield (of iCrossing fame) was to convince a full house of PRs that “the PR industry has lost its capability to lead clients in a New Media landscape…”
Twitter, Sky News and the Death of Interweb Browsing (and Reuters, and traditional PR and web advertising)
Last week, Sky News appointed a ‘Twitter Reporter.’ Reuters should be worried, and we should all be thinking about the value of traditional web marketing and PR techniques. If you want to influence your people, you need to think differently…
Online PR Agency C&M Denies All Responsibility for Twestival Hangovers (Or How We Helped Brightwest Go with a Bang)
What happens when you put 100 pontificating geeks into a room with free beer? That’s what C&M found out when we went along to our local Twestival event, Brightwest.
Social Media. The Medium isn’t the Message, the Message is…
Where should we focus our energies in this brave new world of Social Media? Is it on the ‘media’ itself – Twitter, Facebook, blogs, etc? Or is it on the message – the content that we produce? My money’s on the latter….
Online PR Agency C&M Sponsors Twitter Charity Event
As a modish Online PR Agency, we love Twitter and we love schmoozing – so naturally we’d want to sponsor the most exciting Social Media event of the season, Twestival.
Is ‘Social’ Media?
If you’re a brand, then there’s a good chance that you’ve entertained the idea of ‘doing a Facebook’ recently. But why? Is it ‘brand-able’ in the ways we’ve come to know and love? Is ‘Social’ really ‘Media’ and can we measure what we do with it…?
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
