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Social Media Measurement – Some Thoughts from the C&M Online PR Stable

Clients are clambering for a piece of the Social Media pie and asking advice on getting the most out of tools such as Twitter without abusing them. But whenever these conversations come up, the big question on everyone’s lips seems to be ‘how do we measure this stuff?’

Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   22 Apr 2009   ///   TAGS: , , , ,

The Great Online PR Debate (#PRdebate): PR Agencies are Losing the Right to Learn

Last night I took part in a really interesting NMK panel discussion. My job, along with my co-debater Antony Mayfield (of iCrossing fame) was to convince a full house of PRs that “the PR industry has lost its capability to lead clients in a New Media landscape…”

Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   22 Apr 2009   ///   TAGS: , ,

Twitter, Sky News and the Death of Interweb Browsing (and Reuters, and traditional PR and web advertising)

Last week, Sky News appointed a ‘Twitter Reporter.’ Reuters should be worried, and we should all be thinking about the value of traditional web marketing and PR techniques. If you want to influence your people, you need to think differently…

Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   08 Mar 2009   ///   TAGS: , , , ,

Online PR Agency C&M Denies All Responsibility for Twestival Hangovers (Or How We Helped Brightwest Go with a Bang)

What happens when you put 100 pontificating geeks into a room with free beer? That’s what C&M found out when we went along to our local Twestival event, Brightwest.

Branding, Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Twitter   ///   13 Feb 2009   ///   TAGS: , , ,

Social Media. The Medium isn’t the Message, the Message is…

Where should we focus our energies in this brave new world of Social Media? Is it on the ‘media’ itself – Twitter, Facebook, blogs, etc? Or is it on the message – the content that we produce? My money’s on the latter….

Online PR Agency, Social Media Agency, Social Media Marketing   ///   06 Feb 2009   ///   TAGS: , ,

Online PR Agency C&M Sponsors Twitter Charity Event

As a modish Online PR Agency, we love Twitter and we love schmoozing – so naturally we’d want to sponsor the most exciting Social Media event of the season, Twestival.

Events, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   04 Feb 2009   ///   TAGS: , , ,

Is ‘Social’ Media?

If you’re a brand, then there’s a good chance that you’ve entertained the idea of ‘doing a Facebook’ recently. But why? Is it ‘brand-able’ in the ways we’ve come to know and love? Is ‘Social’ really ‘Media’ and can we measure what we do with it…?

Content Optimisation, Keywords, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   21 Jan 2009   ///   TAGS: , , , ,

Social Media Marketing Monkeys Riding Bicycles. Is it Really All Worth it!?

There are a number of technology tools and agencies out there that make a virtue of deluging social media properties with your content. But what’s the value in doing this stuff? Well, not much at all. Here’s why…

Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   18 Nov 2008   ///   TAGS: , , , ,

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What’s a Social Media Agency?

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ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW

Roger Warner, Managing Director

Rowan Stanfield, Head of Strategy & Creative

Michael Wilkins, Head of Social SEO & Analytics

 

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If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)

Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…

POSTED ON: 10 Mar 2010 / POSTED BY: Roger Warner

The Google Round-up Rodeo

Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.

POSTED ON: 08 Mar 2010 / POSTED BY: Jake Doran

 

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