Social Media
Top 5 Alternative Search Engines
When it comes to online search, the general consensus is that there can only be one – Google. And for good reason: it’s great at finding stuff. So good in fact, that Google is now synonymous with the word search itself. Google it.
Whatever Happened to the Likely Lads? A Social Network Post Mortem
In true CSI fashion (except without the big names, Hollywood budget and aviator sunglasses), we try and get to the bottom of the reasons for the massive decline in three former giants of Social Networking.
David Bowie, Sitemaps & Google Travel: Together at Last
Now that England’s World Cup is over and Wimbledon has come to an end, we can all get back to focusing on my favourite activity – Google watching. Here’s all the latest news from Google.
‘Zero’ Mass Appeal: How Facebook Won
Our three previous Facebook blog posts all focused mainly on the new Open Graph changes currently being implemented, but another recent announcement could potentially have an even bigger impact…
Facebook Marketing Strategy vs Traditional SEO Techniques
The digital marketing industry has been histrionically debating Facebook‘s recent ‘challenge’ to Google’s search dominance through the introduction of its new ‘Open Graph’.
Facebook, Your Data and Privacy
Facebook: it tends to split people down the middle (ouch), especially when it comes to discussing the privacy aspects of the most popular social network in the world. Despite howls of indignation from some parts of the internet, its new Open Graph functionality will have some interesting and even positive implications for the way the web operates.
News + Social Media = Social News?
How do you find news on the web? Do you go straight to your favourite blogs and news sites or do you use an RSS reader? Or are both of these options too old hat? Facebook and Twitter look to be changing things.
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s
Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
Online PR/What Bloggers Really Want
I love this blog post. Every trad PR person who wants to understand how to do better work with blogs should read it. In a nut, THINK LIKE A BLOGGER and you will succeed…
Google Sentiment Analysis: For Breakfast
Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.
Things To Stay On Top Of: A (Simple) Social Media Planning Checklist
There’s quite a lot to keep track of across the Social web, so we’ve compiled a simple list of the essential things you should be doing into a handy checklist. If you monitor nothing else, you should at least do these things…
Social Media Agency Case Study: The (Kick Ass) Escape Studios #CGWhiz Campaign
Here’s a sneak peek at the results of our recent #CGWhiz Social Media campaign with leading CG and VFX Academy, Escape Studios. The project was a barnstorming success. Find out why (includes PPT with tactics, metrics and results)….
Battle of the Twitter Clients: Goodbye TweetDeck, Hello HootSuite
TweetDeck seems to be top of the pops as the most used desktop Twitter client at the moment – a theory endorsed by a recent Lifehacker poll. But another, web-based Twitter client – HootSuite – is currently the tool of choice amongst certain C&M evangelists and their client converts.
Google Moving to Social: is Social Media a Threat to Search Marketing?
With search marketing estimated to grow by a relatively flat 6% or so in the coming years, vs the gains predicted in other areas of web marketing, is Google’s recent dabbling with Twitter a sign that they need more pieces of different pies…?
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
