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Social Media

News + Social Media = Social News?

How do you find news on the web? Do you go straight to your favourite blogs and news sites or do you use an RSS reader? Or are both of these options too old hat? Facebook and Twitter look to be changing things.

The Online / Social Media PR Blog   ///   05 Feb 2010   ///   TAGS: , , , ,

Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s

Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.

Branding, Facebook, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   04 Feb 2010   ///   TAGS: , , , , , ,

Online PR/What Bloggers Really Want

I love this blog post. Every trad PR person who wants to understand how to do better work with blogs should read it. In a nut, THINK LIKE A BLOGGER and you will succeed…

Online PR Agency, Social Media Agency, Social Media Marketing   ///   27 Jan 2010   ///   TAGS: , , , ,

Google Sentiment Analysis: For Breakfast

Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Social SEO   ///   26 Jan 2010   ///   TAGS: , , , , , , ,

Things To Stay On Top Of: A (Simple) Social Media Planning Checklist

There’s quite a lot to keep track of across the Social web, so we’ve compiled a simple list of the essential things you should be doing into a handy checklist. If you monitor nothing else, you should at least do these things…

Facebook, Keywords, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   30 Nov 2009   ///   TAGS: , , , , , , , ,

A Social Media Case Study / How To: Escape Studios #CGWhiz Campaign

Here’s a sneak peek at the results of our recent #CGWhiz Social Media campaign with leading CG and VFX Academy, Escape Studios. The project was a barnstorming success. Find out why (includes PPT with tactics, metrics and results)….

Social Media Case Study / Online PR Case Study Library, The Online / Social Media PR Blog   ///   21 Nov 2009   ///   TAGS: , , , , , , , , , , ,

Battle of the Twitter Clients: Goodbye TweetDeck, Hello HootSuite

TweetDeck seems to be top of the pops as the most used desktop Twitter client at the moment – a theory endorsed by a recent Lifehacker poll. But another, web-based Twitter client – HootSuite – is currently the tool of choice amongst certain C&M evangelists and their client converts.

Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   12 Nov 2009   ///   TAGS: , , , , ,

Google Moving to Social: is Social Media a Threat to Search Marketing?

With search marketing estimated to grow by a relatively flat 6% or so in the coming years, vs the gains predicted in other areas of web marketing, is Google’s recent dabbling with Twitter a sign that they need more pieces of different pies…?

Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Twitter   ///   23 Oct 2009   ///   TAGS: , , , , ,

The New Style Facebook Group: What’s It All About Then?

Anyone who ‘does’ Facebook will probably have noticed some changes this week, with the evolution of Groups into something much more closely resembling Pages. But what are the practical implications for brands?

Facebook, Online PR Agency, Social Media Agency, Social Media Marketing   ///   22 Oct 2009   ///   TAGS: , , , ,

Social SEO (Search Engine Optimisation) Through Clever Content Creation

Creating optimised ‘Social’ content to rank for key terms isn’t a new idea but the search results are becoming more eclectic …So I’d like to run through which content types regularly appear in the SERPs and how to use this content to clamber through the sweaty throng of competing pages…

Branding, Content Optimisation, Keywords, Online PR Agency, Papers, SEO, Social Media Agency, Social Media Marketing, Social SEO, Twitter   ///   26 Sep 2009   ///   TAGS: , , , , , , , ,

Social SEO Smackdown: BING VS GOOGLE and Other Inter-Species Combat

At least two essential global inter-species combat tournaments are taking place. On the one hand, Microsoft has declared war on Google with its new(ish) search engine, Bing. On the other, a Fox is locked in an epic battle against three Azure Winged Magpies and a Chaffinch. Bite those ears off!

Branding, Content Optimisation, Keywords, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   11 Sep 2009   ///   TAGS: , , , , , , , ,

In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR

Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.

Online PR Agency, Social Media Agency, Social Media Marketing, Twitter, Uncategorized   ///   19 Jun 2009   ///   TAGS: , , , , , ,

New C&M White Paper Reveals the Secrets Behind Successful Social Media Campaigns

Interested in Social Media campaigns, but perplexed by what goes on behind the scenes at the Online PR agencies that mastermind them? Read the latest C&M Best Practice White Paper for the complete ‘101’ lowdown on how we do it…

Online PR Agency, Social Media Agency, Social Media Marketing   ///   09 Jun 2009   ///   TAGS: , , , ,

A Beginner’s Guide to Social Media Campaign Execution

A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.

Papers   ///   08 Jun 2009   ///   TAGS: , , , , ,

SEO, Social Media, and Susan Boyle

A few weeks ago, Google made changes to the way search results are displayed – resulting in a lot of noise, wailing, excitement, and the usual ‘search has changed forever’ histrionics that rival anything the tabloids can stir up about Susan ‘Britain’s Got Talent’ Boyle’s public breakdown.

Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Twitter   ///   05 Jun 2009   ///   TAGS: , , , , ,

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What’s a Social Media Agency?

Rocket science not included. Proceed at ease...

 

Get the Scoop on Social Media PR…

Been there, seen it, bought T-Shirt, wrote it up....

 

What the Hell is Social SEO?

Clue: it's not spammy and it adds value to users....

 

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ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW

Roger Warner, Managing Director

Rowan Stanfield, Head of Strategy & Creative

Michael Wilkins, Head of Social SEO & Analytics

 

THE SOCIAL MEDIA PR BLOG /// MORE

If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)

Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…

POSTED ON: 10 Mar 2010 / POSTED BY: Roger Warner

The Google Round-up Rodeo

Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.

POSTED ON: 08 Mar 2010 / POSTED BY: Jake Doran

 

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