Social Media Marketing
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
Truth and Aggregation: Anand Giridharadas
Here’s a lovely presentation from New York Times (and Herald Tribune) columnist, Anand Giridharadas (from a recent talk at the X-Media Lab Conference at the Sydney Opera House)… He’s brilliant. Tune in.
Why Social Media? Luxury Brands vs Marketing vs Sales (and Talking)
Right now, lots of marketing departments see Social as a must have. Near term this may not be the case – unless they can prove that it helps marketing to do better marketing – without having to invest in all the talking… And these discussions don’t have a great deal to do with the value of a retweet.
Content Mills, Social Media Optimisation and Information Quality
What’s a Content Mill? I hear you say… Well, an SEO definition is as follows – something very relevant to those looking to Social Media as the next brand publishing frontier…
The Search for Mythical Social Influence (or the Snipe Inside Your Head)
Chasing ‘influencers’ is (as Buzzmachine says) like hunting snipe – elusive and abstract to say the least. Identifying audience behaviours and creating a program around content trends is, by contrast, a rather exact science. Our most effective analytics tools help us to identify language, not people..
Gawker and Branded Traffic: Whose Audience is it Anyway…??
Alongside new metrics for audience engagement, I see a situation where publishers to give up some of their display-ad-cash-cows in order to work harder with brands on co-created content… because a brand’s Interweb destinations are everywhere – and they’re owned by lots of different folks…. the brand, the publisher, Facebook, me (the blogger), wotnot…
LinkedIn Marketing & Social Media Business Strategy
Contrary to what you might think, LinkedIn isn’t just a place for hosting your CV or looking for a job online. Since its launch in 2003, the site has expanded considerably with a raft of new features such as polls, sponsored advertising and a Facebook-esque applications platform for third-party website integration
How Plain Lazy Uses Social Media to Build Customer Relationships
Nice little write up here from Marketing Donut on how our client Plain Lazy is using Social Media favourites like YouTube, Flickr and Facebook to do some neat acquisition and retention work…
What Skittles Did Next… Social Media Re-Mixed
Skittles’ recent social media campaign has garnered quite a bit of comment in recent months. In one of the bravest moves by a large brand in recent memory, Skittles transformed their entire website into a feed displaying all mentions of Skittles on Twitter.
Social Media Planning: Informed Creativity vs Complicators vs Twankernomics
I’ve had a bunch of interesting responses from colleagues, clients and others to my recent post on Social Media and Creativity (Social Media Consulting vs Viral Advertising). Whilst some folks were offended, thankfully most of our clients seemed to like the idea that all this glitzy Social stuff should be based on some rational thinking.
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s
Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
The @BBC Twitter Conundrum
Like many large corporations, the BBC has numerous different Twitter profiles representing its many departments and programmes around the world, but what should be done with the so far silent @BBC Twitter profile? Here are a few ideas.
Online PR/What Bloggers Really Want
I love this blog post. Every trad PR person who wants to understand how to do better work with blogs should read it. In a nut, THINK LIKE A BLOGGER and you will succeed…
Sentiment Analysis and Helping the Robots Understand Sarcasm
As we all know from watching Terminator 2 and The Matrix, robot-human communication can be rocky. Machines can’t understand human love or sarcasm. However, an enterprising company from America has aimed a little lower with a tool to help robots understand that other mystery: sarcasm.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
