Social Media Campaign
4K Videos, Grants, Mobile Improvements, Screening for Ads and Susan Boyle (Again): A YouTube News Roundup
As the world’s favourite Online video sharing site, YouTube is under constant pressure to keep up with the ever more ambitious demands and needs of its users. Here are some of the latest updates from YouTube.
Why Social Media? Luxury Brands vs Marketing vs Sales (and Talking)
Right now, lots of marketing departments see Social as a must have. Near term this may not be the case – unless they can prove that it helps marketing to do better marketing – without having to invest in all the talking… And these discussions don’t have a great deal to do with the value of a retweet.
Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
How Plain Lazy Uses Social Media to Build Customer Relationships
Nice little write up here from Marketing Donut on how our client Plain Lazy is using Social Media favourites like YouTube, Flickr and Facebook to do some neat acquisition and retention work…
What Skittles Did Next… Social Media Re-Mixed
Skittles’ recent social media campaign has garnered quite a bit of comment in recent months. In one of the bravest moves by a large brand in recent memory, Skittles transformed their entire website into a feed displaying all mentions of Skittles on Twitter.
Things To Stay On Top Of: A (Simple) Social Media Planning Checklist
There’s quite a lot to keep track of across the Social web, so we’ve compiled a simple list of the essential things you should be doing into a handy checklist. If you monitor nothing else, you should at least do these things…
Social Media Agency Case Study: The (Kick Ass) Escape Studios #CGWhiz Campaign
Here’s a sneak peek at the results of our recent #CGWhiz Social Media campaign with leading CG and VFX Academy, Escape Studios. The project was a barnstorming success. Find out why (includes PPT with tactics, metrics and results)….
The New Style Facebook Group: What’s It All About Then?
Anyone who ‘does’ Facebook will probably have noticed some changes this week, with the evolution of Groups into something much more closely resembling Pages. But what are the practical implications for brands?
Social Media Agency
Based on our experiences with IBM, Hackett, Expedia and more, here’s a bunch of learning and free best practice ‘Social Media Agency’ white papers and ‘Social Media Agency’ resources to help you navigate the rivers of Social Media drivel… (Hint: we’re relaying our learnings so that you can avoid some growing pains!)
Social Media Content and Online PR Strategy Map (A New Cut Out & Keep)
We put together this post in response to a common client request: HELP! Many brands are now stuck wondering how the hell to get any decent ‘play’ out of their Social Media content, assets and profiles. If this is you then check this out…
A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
The IBM Virtual Forbidden City Social Media Campaign Case Study
C&M and Text100 work together as the Online brains behind IBM Software Group’s Social Media action. Recently, we’ve been helping IBM to showcase all of the development smarts behind the Virtual Forbidden City. Here’s how we got on…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
