Rowan Stanfield
Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
What’s the (Google) Buzz? Tell me What’s Happening
This week Google announced their contribution to the growing world of Social Networking with the launch of Google Buzz. After the disappointment of Google Wave, we were eager to see whether it was going to revolutionise our lives.
The @BBC Twitter Conundrum
Like many large corporations, the BBC has numerous different Twitter profiles representing its many departments and programmes around the world, but what should be done with the so far silent @BBC Twitter profile? Here are a few ideas.
Battle of the Twitter Clients: Goodbye TweetDeck, Hello HootSuite
TweetDeck seems to be top of the pops as the most used desktop Twitter client at the moment – a theory endorsed by a recent Lifehacker poll. But another, web-based Twitter client – HootSuite – is currently the tool of choice amongst certain C&M evangelists and their client converts.
The New Style Facebook Group: What’s It All About Then?
Anyone who ‘does’ Facebook will probably have noticed some changes this week, with the evolution of Groups into something much more closely resembling Pages. But what are the practical implications for brands?
Tweet Here, Tweet Now: How to Get a Social Media Agency to Ace Your Event
More and more people are switching on to Twitter as a means to keep up and interact with important events and fun happenings in real time. Here’s how to enhance your event and create a buzz through live-tweeting.
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
New C&M White Paper Reveals the Secrets Behind Successful Social Media Campaigns
Interested in Social Media campaigns, but perplexed by what goes on behind the scenes at the Online PR agencies that mastermind them? Read the latest C&M Best Practice White Paper for the complete ‘101’ lowdown on how we do it…
A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
So You Wanna Be a Boxer (In the Online PR Ring)?
What is the magic ingredient that turns a job applicant into a potential employee? And how is recruitment changing in an online world? We’ve been finding out this week, as the quest for the latest C&M Online PR Superstar begins…
Times Have Changed, But Brains and Sofas Are Still Important
As an agency on the cutting edge of Online PR, we’re all about the new and exciting. But there are still some lessons we can learn from the Mad Men school of marketing, starting with our choice of furniture…
Social Media Measurement – Some Thoughts from the C&M Online PR Stable
Clients are clambering for a piece of the Social Media pie and asking advice on getting the most out of tools such as Twitter without abusing them. But whenever these conversations come up, the big question on everyone’s lips seems to be ‘how do we measure this stuff?’
Online PR Agency C&M Denies All Responsibility for Twestival Hangovers (Or How We Helped Brightwest Go with a Bang)
What happens when you put 100 pontificating geeks into a room with free beer? That’s what C&M found out when we went along to our local Twestival event, Brightwest.
Online PR Agency C&M Sponsors Twitter Charity Event
As a modish Online PR Agency, we love Twitter and we love schmoozing – so naturally we’d want to sponsor the most exciting Social Media event of the season, Twestival.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
