PR
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
Being Social: What a Social Media Agency (and an Online PR Agency) can Teach You About Good PR
We’ve been hiring lately and something quite important dawned on me last week. Online PR and Social Media firms seem to be more naturally built for the PR game than their traditional PR agency counterparts…
What Happens to Online PR? Check Us Out at NMK’s All-Star Debate, Apr 21st
Frost vs Nixon was hot. NMK’s new all-star Online vs trad PR debate will be hotter – and C&M will be on the panel. This is an important discussion: Online PR vs SEO vs PR vs Social Media vs the Next Big Thing. Book your place now…. It’s in London on April 21st.
Don’t Pay Good Money for Bog Standard PR Distribution. Do Social Online PR Instead
What do you pay for press release distribution and why? There’s two charges to take into account: fixed distribution costs for ‘wire’ services and soft costs for agency services. Prices range from free to thousands of pounds a time. But what do these things really buy you???
Traditional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
Online PR Campaigns: Old is the New New (Why Trad PR is so Wasteful!)
Run-of-the-mill traditional PR and marketing tactics are inherently wasteful and often irrelevant in terms of our customer requirements. So stop with all the ‘New!’ You need Online PR to nurture relationships by recycling a bit of the Old instead…
Text100: Doing the Right Thing to Bring Public Relations to a Social Media-led Future
We’re very proud to work with the folks at Text100 on key accounts like IBM. Together we do wonderful things. The skill set is entirely complimentary: we plan, create and execute stuff as one team.
We Help You Identify, Engage, Influence
Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...
We Generate Measurable Online Buzz
Find out how we help you to buzz, win new friends and influence people...
We Drive Quality Traffic & Conversions
Find out how we help you acquire quality web site traffic and drive conversions...
SOAPBOX: BLOG POSTS /// MORE
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
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A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
