Online PR
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
Hotels.com Social Media Agency: Nanologs - Fight For Your Right to Holiday
We’re excited to say that we’re working hard with the good folks at Hotels.com on a brand new Social Media campaign to help galvanise British holidaying spirits in times of economic doom and gloom. The great British nanolog has arrived…!
SEO, Social Media, and Susan Boyle
A few weeks ago, Google made changes to the way search results are displayed – resulting in a lot of noise, wailing, excitement, and the usual ‘search has changed forever’ histrionics that rival anything the tabloids can stir up about Susan ‘Britain’s Got Talent’ Boyle’s public breakdown.
Content Optimisation Smackdown: Proust vs Google
For the copywriting purists out there, some of these content concepts can feel brutish at first …but our advice is always to work it. Content Optimisation can be the difference between a campaign that sticks with a top 10 Google ranking and one that sinks without a trace.
Times Have Changed, But Brains and Sofas Are Still Important
As an agency on the cutting edge of Online PR, we’re all about the new and exciting. But there are still some lessons we can learn from the Mad Men school of marketing, starting with our choice of furniture…
IAB Social Media Ad Metrics: A Weird Media Science and Common Sense Approach
The IAB released its Social Media Ad Metrics report earlier this month. It’s a mixture of Weird Scientology and a much needed dose of common sense on how we measure value and benefit in Social Media and Online PR…
Social Media Measurement - Some Thoughts from the C&M Online PR Stable
Clients are clambering for a piece of the Social Media pie and asking advice on getting the most out of tools such as Twitter without abusing them. But whenever these conversations come up, the big question on everyone’s lips seems to be ‘how do we measure this stuff?’
The Great Online PR Debate (#PRdebate): PR Agencies are Losing the Right to Learn
Last night I took part in a really interesting NMK panel discussion. My job, along with my co-debater Antony Mayfield (of iCrossing fame) was to convince a full house of PRs that “the PR industry has lost its capability to lead clients in a New Media landscape…”
Twitter, Sky News and the Death of Interweb Browsing (and Reuters, and traditional PR and web advertising)
Last week, Sky News appointed a ‘Twitter Reporter.’ Reuters should be worried, and we should all be thinking about the value of traditional web marketing and PR techniques. If you want to influence your people, you need to think differently…
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SOAPBOX: BLOG POSTS /// MORE
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
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A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
