Online PR
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s
Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
The @BBC Twitter Conundrum
Like many large corporations, the BBC has numerous different Twitter profiles representing its many departments and programmes around the world, but what should be done with the so far silent @BBC Twitter profile? Here are a few ideas.
Online PR/What Bloggers Really Want
I love this blog post. Every trad PR person who wants to understand how to do better work with blogs should read it. In a nut, THINK LIKE A BLOGGER and you will succeed…
Things To Stay On Top Of: A (Simple) Social Media Planning Checklist
There’s quite a lot to keep track of across the Social web, so we’ve compiled a simple list of the essential things you should be doing into a handy checklist. If you monitor nothing else, you should at least do these things…
The New Style Facebook Group: What’s It All About Then?
Anyone who ‘does’ Facebook will probably have noticed some changes this week, with the evolution of Groups into something much more closely resembling Pages. But what are the practical implications for brands?
Social SEO (Search Engine Optimisation) Through Clever Content Creation
Creating optimised ‘Social’ content to rank for key terms isn’t a new idea but the search results are becoming more eclectic …So I’d like to run through which content types regularly appear in the SERPs and how to use this content to clamber through the sweaty throng of competing pages…
Beginner’s Social Media Guide – Free, Easy and Good to Go…
How to Win Friends and Influence People With Twitter, Flickr, YouTube and the Blogosphere. Here’s our simple (downloadable) four step plan for doing effective, results-driven Social Media and Online PR work… Tell us what you think!
Social SEO Smackdown: BING VS GOOGLE and Other Inter-Species Combat
At least two essential global inter-species combat tournaments are taking place. On the one hand, Microsoft has declared war on Google with its new(ish) search engine, Bing. On the other, a Fox is locked in an epic battle against three Azure Winged Magpies and a Chaffinch. Bite those ears off!
Social Media Content and Online PR Strategy Map (A New Cut Out & Keep)
We put together this post in response to a common client request: HELP! Many brands are now stuck wondering how the hell to get any decent ‘play’ out of their Social Media content, assets and profiles. If this is you then check this out…
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
SEO, Social Media, and Susan Boyle
A few weeks ago, Google made changes to the way search results are displayed – resulting in a lot of noise, wailing, excitement, and the usual ‘search has changed forever’ histrionics that rival anything the tabloids can stir up about Susan ‘Britain’s Got Talent’ Boyle’s public breakdown.
Content Optimisation Smackdown: Proust vs Google
For the copywriting purists out there, some of these content concepts can feel brutish at first …but our advice is always to work it. Content Optimisation can be the difference between a campaign that sticks with a top 10 Google ranking and one that sinks without a trace.
Times Have Changed, But Brains and Sofas Are Still Important
As an agency on the cutting edge of Online PR, we’re all about the new and exciting. But there are still some lessons we can learn from the Mad Men school of marketing, starting with our choice of furniture…
IAB Social Media Ad Metrics: A Weird Media Science and Common Sense Approach
The IAB released its Social Media Ad Metrics report earlier this month. It’s a mixture of Weird Scientology and a much needed dose of common sense on how we measure value and benefit in Social Media and Online PR…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
