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Online PR Agency

Online PR Campaign Planning: The C&M Fab Five Rough Guide

Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…

Papers   ///   07 Oct 2008   ///   TAGS: , , , , , , , ,

Online PR as a Service: Pitching vs Participating

‘Online PR’ isn’t just sending a press release via a web-based press release distribution hub like PRWeb. Nor does it involve emailing influential bloggers in an effort to persuade them to write about you. These things are just good old fashioned media relations practices by another name…

Online PR Agency   ///   01 Oct 2008   ///   TAGS:

Making Google Happy: Content Optimisation is a Rewiring Job

I was trying to explain the principles of content optimisation to a client yesterday, and why this stuff is so important and yet so fundamentally straightforward to understand. In doing so I remembered a great article in the New York Times from a couple of years ago…

Content Optimisation, Keywords, Online PR Agency, SEO   ///   25 Sep 2008   ///   TAGS: , , , ,

Get Yer Content Optimisation, SEO, Online PR and Keyword Tools

Like a double page spread in Hello Magazine, we take you behind the scenes of C&M and give you a glimpse into our most intimate Content Optimisation workings. We also recline on a chez lounge in fur and high heels…

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   24 Sep 2008   ///   TAGS: , , , , , , ,

Content Optimisation & Online PR Agency Tools (What’s in Your Handbag?)

I thought I’d share a few of our Content Optimisation & Online PR agency tools with you. These are the widgets we use day in, day out to help our clients do wonderful things in web content marketing…

Papers   ///   24 Sep 2008   ///   TAGS: , , , , , , ,

Planning an Online PR Campaign: Keyword Research vs Soundbite Dreaming

A good Online PR campaign is a precision exercise. Like all good PR, it should be based on some solid market research. Bad PR is usually based on hunches and poorly conceived soundbites…

Content Optimisation, Keywords, Online PR Agency, SEO   ///   19 Sep 2008   ///   TAGS: , , , ,

Content & Motion: It All Begins with a C for Content Optimisation

And ….we’re off! The Beta version of our content optimisation web site was launched last week. And I’m pleased to say that we’re already being indexed by Google. If nothing else, this suggests that we’re not a bunch of fuckwits.

Branding, Content Optimisation, SEO   ///   15 Sep 2008   ///   TAGS: , , , , ,

Text100: Doing the Right Thing to Bring Public Relations to a Social Media-led Future

We’re very proud to work with the folks at Text100 on key accounts like IBM. Together we do wonderful things. The skill set is entirely complimentary: we plan, create and execute stuff as one team.

Social Media Case Study / Online PR Case Study Library   ///   11 Sep 2008   ///   TAGS: , , , , ,

Wisdom of the Ancients: The Virtual (and Smart) Social Media Agency for IBM

We’re the Online brains behind IBM Software Group’s Social Media action. We’re helping IBM to help others learn more about all the development work they’ve been doing to recreate the Chinese Virtual Forbidden City…

Online PR Agency, Social Media Agency, Social Media Case Study / Online PR Case Study Library, Social Media Marketing   ///   10 Sep 2008   ///   TAGS: , , , ,

Slap Your Pitch Up. Google Suggest & Content Optimization

We marketers are often our own worst enemy when it comes to marketing ‘ideas’. In my time I’ve had the pleasure of conceiving some truly dreadful ‘opinion’ pieces in the name of trying to grab attention. The fault usually lies in believing our own hype. Here’s some Google-inspired ideas on how to avoid falling into the trap…

Branding, Content Optimisation, Keywords   ///   09 Sep 2008   ///   TAGS: , , , ,

Branding & Traffic Acquisition in New Keyword Markets

You’re fighting for search visibility. Traffic acquisition via established channels like Pay per Click (PPC) is expensive and delivers questionable results in terms of visitor value – too many bounces, too little engagement. What you really need is a new space to play within…

Social Media Case Study / Online PR Case Study Library   ///   06 Sep 2008   ///   TAGS: , , , ,

SEO/Google Karma via Online PR & Content Optimisation

You sell widgets in a competitive arena. You have great products and services, but you’re failing to make an impact on search engines because the barriers to entry are prohibitive. Here’s how we fix the problem…

Social Media Case Study / Online PR Case Study Library   ///   05 Sep 2008   ///   TAGS: , , , ,

Change Agency: Online PR in Information Hungry Markets

You’re an innovative fish in a big pond. Traditional media and marketing routes are extremely important to you. Trouble is, it’s easier to get a backstage pass to a Rolling Stones gig than break into the press and analysts reportage club. Here’s what you should do…

Social Media Case Study / Online PR Case Study Library   ///   10 Jul 2008   ///   TAGS: , , , ,

Improving Web Site Conversions & Driving Down Costs

Let’s say you have an established web site which generates a decent level of traffic. You want more web marketing bangs for your buck. You’re unsure what portion of your web marketing spend is delivering the most bottom line value. What’s a guy to do!?

Social Media Case Study / Online PR Case Study Library   ///   09 Jul 2008   ///   TAGS: , , , ,

Online PR 101: What It Is & How to Do It

Your audience is very specific and your stories are niche appeal. Your objective is to raise awareness and drive traffic. Take our advice – cut out the middle man and get your message to your audience in a more cost effective way.

Papers   ///   10 Apr 2007   ///   TAGS:

 

What’s a Social Media Agency?

Rocket science not included. Proceed at ease...

 

Get the Scoop on Social Media PR…

Been there, seen it, bought T-Shirt, wrote it up....

 

What the Hell is Social SEO?

Clue: it's not spammy and it adds value to users....

 

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ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW

Roger Warner, Managing Director

Rowan Stanfield, Head of Strategy & Creative

Michael Wilkins, Head of Social SEO & Analytics

 

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If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)

Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…

POSTED ON: 10 Mar 2010 / POSTED BY: Roger Warner

The Google Round-up Rodeo

Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.

POSTED ON: 08 Mar 2010 / POSTED BY: Jake Doran

 

ONLINE PR & SOCIAL MEDIA AGENCY TWEETS /// MORE

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