Online PR Agency
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…
Online PR as a Service: Pitching vs Participating
‘Online PR’ isn’t just sending a press release via a web-based press release distribution hub like PRWeb. Nor does it involve emailing influential bloggers in an effort to persuade them to write about you. These things are just good old fashioned media relations practices by another name…
Making Google Happy: Content Optimisation is a Rewiring Job
I was trying to explain the principles of content optimisation to a client yesterday, and why this stuff is so important and yet so fundamentally straightforward to understand. In doing so I remembered a great article in the New York Times from a couple of years ago…
Get Yer Content Optimisation, SEO, Online PR and Keyword Tools
Like a double page spread in Hello Magazine, we take you behind the scenes of C&M and give you a glimpse into our most intimate Content Optimisation workings. We also recline on a chez lounge in fur and high heels…
Content Optimisation & Online PR Agency Tools (What’s in Your Handbag?)
I thought I’d share a few of our Content Optimisation & Online PR agency tools with you. These are the widgets we use day in, day out to help our clients do wonderful things in web content marketing…
Planning an Online PR Campaign: Keyword Research vs Soundbite Dreaming
A good Online PR campaign is a precision exercise. Like all good PR, it should be based on some solid market research. Bad PR is usually based on hunches and poorly conceived soundbites…
Content & Motion: It All Begins with a C for Content Optimisation
And ….we’re off! The Beta version of our content optimisation web site was launched last week. And I’m pleased to say that we’re already being indexed by Google. If nothing else, this suggests that we’re not a bunch of fuckwits.
Text100: Doing the Right Thing to Bring Public Relations to a Social Media-led Future
We’re very proud to work with the folks at Text100 on key accounts like IBM. Together we do wonderful things. The skill set is entirely complimentary: we plan, create and execute stuff as one team.
Wisdom of the Ancients: The Virtual (and Smart) Social Media Agency for IBM
We’re the Online brains behind IBM Software Group’s Social Media action. We’re helping IBM to help others learn more about all the development work they’ve been doing to recreate the Chinese Virtual Forbidden City…
Slap Your Pitch Up. Google Suggest & Content Optimization
We marketers are often our own worst enemy when it comes to marketing ‘ideas’. In my time I’ve had the pleasure of conceiving some truly dreadful ‘opinion’ pieces in the name of trying to grab attention. The fault usually lies in believing our own hype. Here’s some Google-inspired ideas on how to avoid falling into the trap…
Branding & Traffic Acquisition in New Keyword Markets
You’re fighting for search visibility. Traffic acquisition via established channels like Pay per Click (PPC) is expensive and delivers questionable results in terms of visitor value – too many bounces, too little engagement. What you really need is a new space to play within…
SEO/Google Karma via Online PR & Content Optimisation
You sell widgets in a competitive arena. You have great products and services, but you’re failing to make an impact on search engines because the barriers to entry are prohibitive. Here’s how we fix the problem…
Change Agency: Online PR in Information Hungry Markets
You’re an innovative fish in a big pond. Traditional media and marketing routes are extremely important to you. Trouble is, it’s easier to get a backstage pass to a Rolling Stones gig than break into the press and analysts reportage club. Here’s what you should do…
Improving Web Site Conversions & Driving Down Costs
Let’s say you have an established web site which generates a decent level of traffic. You want more web marketing bangs for your buck. You’re unsure what portion of your web marketing spend is delivering the most bottom line value. What’s a guy to do!?
Online PR 101: What It Is & How to Do It
Your audience is very specific and your stories are niche appeal. Your objective is to raise awareness and drive traffic. Take our advice – cut out the middle man and get your message to your audience in a more cost effective way.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
