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Online PR Agency

Hot Bananas! New C&M White Paper on The Social Theory of Online PR

This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!

Online PR Agency, Social Media Agency, Social Media Marketing   ///   11 Dec 2008   ///   TAGS: , , , , , ,

Party Harder: C&M’s Five Basic Social Theories of Online PR

In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…

Papers   ///   10 Dec 2008   ///   TAGS: , , , , ,

Traditional PR is Broken (vol 2): The Online PR Bullet List

Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   05 Dec 2008   ///   TAGS: , , , , , , , ,

Online PR Campaigns: Old is the New New (Why Trad PR is so Wasteful!)

Run-of-the-mill traditional PR and marketing tactics are inherently wasteful and often irrelevant in terms of our customer requirements. So stop with all the ‘New!’ You need Online PR to nurture relationships by recycling a bit of the Old instead…

Online PR Agency, Social Media Agency, Social Media Marketing   ///   01 Dec 2008   ///   TAGS: , , , , ,

FREE ‘Cut Out and Keep’ Guide to SOCIAL MEDIA

That’s right. It’s so exciting it hurts…. Hot on the heels of last month’s barnstorming ‘Cut Out & Keep Guide to Online PR’ comes our all shiny and new ‘Cut Out & Keep Guide to Social Media’… In it you’ll find a bunch of great reasons to get on board and start participating NOW!

Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   25 Nov 2008   ///   TAGS: , , ,

Google SearchWiki: Early Tasting Notes from an Online PR Perspective

Google made another one of its gut-busting technology service announcements yesterday with the introduction of SearchWiki. It’s all very cool stuff. But what’s it gonna mean for Online PR and will it be gamed and abused?

Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   22 Nov 2008   ///   TAGS: , , ,

UK Online PR Agency C&M Believes ‘Old School PR’ is Dead for Small to Medium Sized Companies

Online PR Agency Content and Motion got all hot under the collar today with a new ‘Think Piece’ that suggests that ‘Old School PR’ is a waste of money for companies of a certain shape and size – those in the ‘small to medium’ bracket.

News   ///   20 Nov 2008   ///   TAGS: , , , , , ,

Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…

Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   19 Nov 2008   ///   TAGS: , , , , , , ,

Social Media Marketing Monkeys Riding Bicycles. Is it Really All Worth it!?

There are a number of technology tools and agencies out there that make a virtue of deluging social media properties with your content. But what’s the value in doing this stuff? Well, not much at all. Here’s why…

Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   18 Nov 2008   ///   TAGS: , , , ,

C&M’s Top 10 Online PR Tools and Resources for November

We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   04 Nov 2008   ///   TAGS: , , , , , ,

 

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Wanted: Gundam Mk II Social Media Agency Project Manager …Apply Now!

Yup, we’re hiring again. This time we’re looking for a Gundam-style, skull-crushing, GANT-eating, Karma-centric, Social Media and Online PR Project Manager to help us ace our client satisfaction levels and generally keep the trains running on time…

04 Jul 2009

Short Message to Trad PR: You’re Gonna Need a Bigger Boat

Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat.

You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…

20 Jun 2009

 

D. I. Y.: RESOURCES /// MORE

A Beginner’s Guide to Social Media Campaign Execution

A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.

Online PR Agency Resources, Papers   ///   08 Jun 2009

Online PR Agency Twitterers to follow /// MORE

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The Online PR Agency Flickr Stream /// MORE

New Desk!Van der Graaf the OwlBargain BuddhasTwitter for beerPartner bag

 

CHECK OUT OUR ONLINE PR AGENCY ON YOUTUBE /// MORE