Online PR Agency
Is ‘Social’ Media?
If you’re a brand, then there’s a good chance that you’ve entertained the idea of ‘doing a Facebook’ recently. But why? Is it ‘brand-able’ in the ways we’ve come to know and love? Is ‘Social’ really ‘Media’ and can we measure what we do with it…?
The C&M Guide to Twittiquette (or Online PR vs Twitter)
Twitter is now one of the most powerful online communication tools in the world; the perfect place to get your message heard. But before you steam in and start spouting off, it’s worth obeying the motto “Think before you Tweet”…
Free Online PR Tools ‘Scrap Book’ (Straight from the East-Side)
They said there’s no such thing as a free lunch. KRS-One once said that the ‘P’ ain’t really free. But we say there’s a lot of good things about Online PR that is free (or damn well nearly free). Here’s a little ‘scrap book’ of the various free (or semi-free) tools and web services we tinker with on a regular basis to work our Online PR mojo…
Cut to the Chase: A Minimalist Approach to Web Copy
When’s the last time you sat down and read an entire website ‘cover to cover’? Aside from news pages and blogs, most web content is there to direct readers to a practical service, and they don’t want to hang around wading through needless waffle to get it. Here’s how to do it the right way…
AC Milan Signs Beckham. C&M Signs Stanfield. Hot New Online PR Talent Now On Board.
We’re mighty excited to have signed Rowan Stanfield from the super-slick world of Publishing PR during the January transfer window. Rowan brings a brilliant mix of PR savvy, Pulitzer Prize-worthy copywriting skills and five star Social Media girl-geek abilities to the C&M mix…
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
C&M’s Bookish Review: the Top Five Head Fodder of 2008
That’s right, more list-o-mania from C&M… This time it’s all about the bookish head-fodder (ie, train, plane and Ovaltine-fodder) that’s seen us through the year. Our top five reads of 2008 ought to give you some idea on how and why we do our schtick…
C&M’s Top 5 Online PR and Social Media Monitoring (and Engagement) Tools of 2008
Seems to be that reviews list time of year, so we thought we’d join the party. Here’s our top five Online PR and Social Media ‘buzz’ monitoring tools of the year. NB: Ahealthwarning – they are extremely (extremely!) addictive!!!
Online PR in 2009: Proof and Problem Solving
No big bold universal theories from me here at C&M HQ – just a couple of thoughts on how and where we’re most likely to see Online PR being used in the first half of next year. The good news is that we’re relatively bullish… And, no, we haven’t been on the Eggnog!!!
Don’t Pay Good Money for Bog Standard PR Distribution. Do Social Online PR Instead
What do you pay for press release distribution and why? There’s two charges to take into account: fixed distribution costs for ‘wire’ services and soft costs for agency services. Prices range from free to thousands of pounds a time. But what do these things really buy you???
We Help You Identify, Engage, Influence
Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...
We Generate Measurable Online Buzz
Find out how we help you to buzz, win new friends and influence people...
We Drive Quality Traffic & Conversions
Find out how we help you acquire quality web site traffic and drive conversions...
SOAPBOX: BLOG POSTS /// MORE
Wanted: Gundam Mk II Social Media Agency Project Manager …Apply Now!
Yup, we’re hiring again. This time we’re looking for a Gundam-style, skull-crushing, GANT-eating, Karma-centric, Social Media and Online PR Project Manager to help us ace our client satisfaction levels and generally keep the trains running on time…
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
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A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
