Online PR Agency
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
C&M in SuperMarionation: Meet the Online PR Agency Team
We thought it’d be a good idea to show you who we really are, beyond all the verbage on this here blog. So, we asked our good friend Jane to work us up a little video magic and put us on the couch for a few minutes – Paxman style. Here’s the results….
The IBM Virtual Forbidden City Social Media Campaign Case Study
C&M and Text100 work together as the Online brains behind IBM Software Group’s Social Media action. Recently, we’ve been helping IBM to showcase all of the development smarts behind the Virtual Forbidden City. Here’s how we got on…
SEO, Social Media, and Susan Boyle
A few weeks ago, Google made changes to the way search results are displayed – resulting in a lot of noise, wailing, excitement, and the usual ‘search has changed forever’ histrionics that rival anything the tabloids can stir up about Susan ‘Britain’s Got Talent’ Boyle’s public breakdown.
So You Wanna Be a Boxer (In the Online PR Ring)?
What is the magic ingredient that turns a job applicant into a potential employee? And how is recruitment changing in an online world? We’ve been finding out this week, as the quest for the latest C&M Online PR Superstar begins…
Content Optimisation Smackdown: Proust vs Google
For the copywriting purists out there, some of these content concepts can feel brutish at first …but our advice is always to work it. Content Optimisation can be the difference between a campaign that sticks with a top 10 Google ranking and one that sinks without a trace.
IAB Social Media Ad Metrics: A Weird Media Science and Common Sense Approach
The IAB released its Social Media Ad Metrics report earlier this month. It’s a mixture of Weird Scientology and a much needed dose of common sense on how we measure value and benefit in Social Media and Online PR…
Online PR, Social Media, SEO: What’s in a Label?
I’ve had a bunch of interesting conversations lately about the relative merits of the labels that we apply to all this new-fangled Social-Media-Online-PR-Optimisation game that we’re in. So here’s my view: my cards on the table, if you like…
Paid Search and Comedy Central: Branding Lessons from Google
There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…
Twitter Campaign Planning Basics: One Rule to Rule All Other Rules
This is not the first time we’ve used Twitter for a grandstand campaign, but this latest one’s with IBM so I thought I’d share some learning with you. Unlike a press campaign, Twitter means that – from the word go – you have to let go of something that we all cherish in the world of marcomms: control.
C&M Trades Up, Hires HardCore Management Team. Gets Set for Next Phase of Growth
Robin Kaye Joins from Barclays as Non-Executive Director; Andy Keetch Joins from Leapfrogg as Online PR Manager. Together they will help MD Roger Warner to shape the growth of the business and the company’s client service experience.
Social Media Measurement: a C&M Rant, Courtesy of New Media Knowledge
Says NMK: Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understanding of the business potential for social media among marketing managers…
Larry @ Plain Lazy on Social Media, Brand Ownership and Customer Service
Larry Jarrett-Kerr is Head of Multi-Tasking (and much else besides) at new C&M client Plain Lazy. He’s a very enlightened chap …One of the things he’s been doing in the past 12 months is handing over the maintenance of his brand and his customer service to his customers…
C&M* – The Plain Lazy Social Media Agency
We’re all jazzed because this week we started working with uber-slack clothing company Plain Lazy (created solely for work shy, sleep loving style gurus who want a break from the norm) on a bunch of rather rad Social Media Marketing things… CHECK THE VIDS OUT MAN!
Case Study: Online PR Agency for the Non-Windows Vista Social Club (aka Squiz)
I thought I’d share the machinations of a recent uber-hot campaign with you – just to give you a sense of how a smart Online PR agency works. This one’s in the tech space, and it’s a great example of specific ‘BootStart’ gig.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
