Online PR Agency
Social Media Planning: Informed Creativity vs Complicators vs Twankernomics
I’ve had a bunch of interesting responses from colleagues, clients and others to my recent post on Social Media and Creativity (Social Media Consulting vs Viral Advertising). Whilst some folks were offended, thankfully most of our clients seemed to like the idea that all this glitzy Social stuff should be based on some rational thinking.
What’s the (Google) Buzz? Tell me What’s Happening
This week Google announced their contribution to the growing world of Social Networking with the launch of Google Buzz. After the disappointment of Google Wave, we were eager to see whether it was going to revolutionise our lives.
News + Social Media = Social News?
How do you find news on the web? Do you go straight to your favourite blogs and news sites or do you use an RSS reader? Or are both of these options too old hat? Facebook and Twitter look to be changing things.
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s
Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
The @BBC Twitter Conundrum
Like many large corporations, the BBC has numerous different Twitter profiles representing its many departments and programmes around the world, but what should be done with the so far silent @BBC Twitter profile? Here are a few ideas.
Rich Snippets: Who is He?
Last year Google introduced Rich Snippets to their search results (we even blogged about it here). Originally, there were options to enhance results with reviews and information about people. They have since added support for videos and most recently, events. Why? And who is the mysterious man ‘Rich Snippets’
Online PR/What Bloggers Really Want
I love this blog post. Every trad PR person who wants to understand how to do better work with blogs should read it. In a nut, THINK LIKE A BLOGGER and you will succeed…
Google Sentiment Analysis: For Breakfast
Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.
Fabulous Facebook Page Apps
If you’ve got a Facebook page but are at a bit of a loss when it comes to filling it with fabulous things, why not try some apps? Apps can help your page stand out from the crowd, as well as providing extra functionality for your page and fresh ways to connect with your audience. Here are our top picks…
Proudly Sponsoring the Plain Lazy #RickshawRun – and the Indian Street Child World Cup Squad
On January 1st, clothing brand Plain Lazy (our slackest client) will set forth on a 150cc rickshaw in a bid to raise enough cash to send an Indian XI to the Street Child World Cup. And we’re very proud to be sponsoring them.
Social Media Agency Campaign: Continental Tyre Safety & Road Value of 20p Coins
For the frosty season, last week saw our re-launch of Continental’s Tyres for Life site – including a bunch of neat Social Media widgets and some top new winter tyre safety tips from Continental and BTCC racer Fiona Leggate…
Five Free Facebook Tools to Enhance Your Social Media Campaign
With Facebook becoming increasingly useful for businesses, we thought it was about time we did a roundup of Facebook tools and how they can help you get more out of your professional Social Media activities.
Social Media Measurement & ROI: New Tricks for Old Dogs, But Still the Same Old Dogs
Social Media is not the ‘new marketing’ per se. The aims remain the same. In other words… teach the Old Dogs new tricks, techniques, metrics, etc. But they’re still the same Old Dogs – acquisition, interactions, awareness, SEO, etc… Here’s a handy ‘Cut Out & Keep’ diagram to explain…
Google Goes Real Time: Social SEO Now Big Time?
If the goal is to stay on page one of the SERPs all of the time then no doubt we’ll see a raft of real-time-content-optimisation-update-bots that happily spew out a stream of SPAM via any Social Media profile you may care for… but to go this route would be short sighted…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
