Online PR Agency
Online PR, Social Media, SEO: What’s in a Label?
I’ve had a bunch of interesting conversations lately about the relative merits of the labels that we apply to all this new-fangled Social-Media-Online-PR-Optimisation game that we’re in. So here’s my view: my cards on the table, if you like…
We’re Hiring! SuperStar Online PR Agency Consultant Needed…
We’d guess you’d have around two or more years experience in doing webby things – either in-house or at an agency…. and that you’re ambitious and are up for growing (fast) with a real pocket rocket of a new-fangled web marketing firm.
Paid Search and Comedy Central: Branding Lessons from Google
There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…
Twitter Campaign Planning Basics: One Rule to Rule All Other Rules
This is not the first time we’ve used Twitter for a grandstand campaign, but this latest one’s with IBM so I thought I’d share some learning with you. Unlike a press campaign, Twitter means that – from the word go – you have to let go of something that we all cherish in the world of marcomms: control.
C&M Trades Up, Hires HardCore Management Team. Gets Set for Next Phase of Growth
Robin Kaye Joins from Barclays as Non-Executive Director; Andy Keetch Joins from Leapfrogg as Online PR Manager. Together they will help MD Roger Warner to shape the growth of the business and the company’s client service experience.
Social Media Measurement: a C&M Rant, Courtesy of New Media Knowledge
Says NMK: Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understanding of the business potential for social media among marketing managers…
Larry @ Plain Lazy on Social Media, Brand Ownership and Customer Service
Larry Jarrett-Kerr is Head of Multi-Tasking (and much else besides) at new C&M client Plain Lazy. He’s a very enlightened chap …One of the things he’s been doing in the past 12 months is handing over the maintenance of his brand and his customer service to his customers…
Plain Lazy Social Media Agency: Roger Warner (and Friends) vs Pip Andersen’s Parkour
We’re all jazzed because this week we started working with uber-slack clothing company Plain Lazy (created solely for work shy, sleep loving style gurus who want a break from the norm) on a bunch of rather rad Social Media Marketing things… CHECK THE VIDS OUT MAN!
Being Social: What a Social Media Agency (and an Online PR Agency) can Teach You About Good PR
We’ve been hiring lately and something quite important dawned on me last week. Online PR and Social Media firms seem to be more naturally built for the PR game than their traditional PR agency counterparts…
What Happens to Online PR? Check Us Out at NMK’s All-Star Debate, Apr 21st
Frost vs Nixon was hot. NMK’s new all-star Online vs trad PR debate will be hotter – and C&M will be on the panel. This is an important discussion: Online PR vs SEO vs PR vs Social Media vs the Next Big Thing. Book your place now…. It’s in London on April 21st.
We Help You Identify, Engage, Influence
Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...
We Generate Measurable Online Buzz
Find out how we help you to buzz, win new friends and influence people...
We Drive Quality Traffic & Conversions
Find out how we help you acquire quality web site traffic and drive conversions...
SOAPBOX: BLOG POSTS /// MORE
Wanted: Gundam Mk II Social Media Agency Project Manager …Apply Now!
Yup, we’re hiring again. This time we’re looking for a Gundam-style, skull-crushing, GANT-eating, Karma-centric, Social Media and Online PR Project Manager to help us ace our client satisfaction levels and generally keep the trains running on time…
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
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A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
