Online PR Agency
A Google Round-Up Blog Post: Classical Poetry Edition
It is said that some vast and trunkless blogs posts about Google stand in the desert. Near them, on the sand, half sunk, a shattered laptop lies. And on that screen, these words appear:
‘My name is Content and Motion,
Look upon my blog posts, ye Mighty, and despair!’
Young Gun Online PR Agency Interns Needed…
We’d guess you’ll be fast approaching a first class honours degree at a great university. We’d also assume you’re extremely ambitious and are up for making an impact within a real pocket rocket of a new-fangled web marketing firm…
Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
The Search for Mythical Social Influence (or the Snipe Inside Your Head)
Chasing ‘influencers’ is (as Buzzmachine says) like hunting snipe – elusive and abstract to say the least. Identifying audience behaviours and creating a program around content trends is, by contrast, a rather exact science. Our most effective analytics tools help us to identify language, not people..
Gawker and Branded Traffic: Whose Audience is it Anyway…??
Alongside new metrics for audience engagement, I see a situation where publishers to give up some of their display-ad-cash-cows in order to work harder with brands on co-created content… because a brand’s Interweb destinations are everywhere – and they’re owned by lots of different folks…. the brand, the publisher, Facebook, me (the blogger), wotnot…
LinkedIn Marketing & Social Media Business Strategy
Contrary to what you might think, LinkedIn isn’t just a place for hosting your CV or looking for a job online. Since its launch in 2003, the site has expanded considerably with a raft of new features such as polls, sponsored advertising and a Facebook-esque applications platform for third-party website integration
Executive Offices Group: A Social Media Agency and Social SEO Case Study
Six months ago we began working with Executive Offices Group – a Morgan Stanley Real Estate company. Our brief was to help spruce up their organic traffic acquisition efforts: to generate more worthy traffic and to get more clients to sign on the line…
We Know What Goo(gle) Did Last Summer
Like Sting and the Police sang in the 80s, every move Google makes, every breath Google takes, we’ll be watching it, like a stalker hiding in the bushes with a replica pistol. Consider this a warning, Google. We just want to be close to you. If you don’t remove that restraining order we might do something that we can’t take back….
Go-getting Online PR Executive Wanted
We’re looking for a dynamic Online PR Exec who can help us win friends and influence people across a wide variety of client projects. Could you be The One?
Best Mobile Apps for Business
Every day we’re reading about new mobile apps and how they can supposedly transform your life, but can they also transform your brand?
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
Love Content? Set it Free! (It’s No Longer Yours Anyway)
I’ve been revisiting an old chestnut with a bunch of clients lately: why, where and when should we be free with our content? The answer to ‘when?’ is ‘as often as possible.’ The answer to ‘where?’ is (usually) everywhere; and the answer to ‘why?’ is neatly summed up in this PPT from Mike Ellis of Eduserve…
How Plain Lazy Uses Social Media to Build Customer Relationships
Nice little write up here from Marketing Donut on how our client Plain Lazy is using Social Media favourites like YouTube, Flickr and Facebook to do some neat acquisition and retention work…
What Skittles Did Next… Social Media Re-Mixed
Skittles’ recent social media campaign has garnered quite a bit of comment in recent months. In one of the bravest moves by a large brand in recent memory, Skittles transformed their entire website into a feed displaying all mentions of Skittles on Twitter.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
