Online PR Agency
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
Hotels.com Social Media Agency: Nanologs - Fight For Your Right to Holiday
We’re excited to say that we’re working hard with the good folks at Hotels.com on a brand new Social Media campaign to help galvanise British holidaying spirits in times of economic doom and gloom. The great British nanolog has arrived…!
C&M in SuperMarionation: Meet the Online PR Agency Team
We thought it’d be a good idea to show you who we really are, beyond all the verbage on this here blog. So, we asked our good friend Jane to work us up a little video magic and put us on the couch for a few minutes – Paxman style. Here’s the results….
The IBM Virtual Forbidden City Social Media Campaign Case Study
C&M and Text100 work together as the Online brains behind IBM Software Group’s Social Media action. Recently, we’ve been helping IBM to showcase all of the development smarts behind the Virtual Forbidden City. Here’s how we got on…
SEO, Social Media, and Susan Boyle
A few weeks ago, Google made changes to the way search results are displayed – resulting in a lot of noise, wailing, excitement, and the usual ‘search has changed forever’ histrionics that rival anything the tabloids can stir up about Susan ‘Britain’s Got Talent’ Boyle’s public breakdown.
So You Wanna Be a Boxer (In the Online PR Ring)?
What is the magic ingredient that turns a job applicant into a potential employee? And how is recruitment changing in an online world? We’ve been finding out this week, as the quest for the latest C&M Online PR Superstar begins…
Content Optimisation Smackdown: Proust vs Google
For the copywriting purists out there, some of these content concepts can feel brutish at first …but our advice is always to work it. Content Optimisation can be the difference between a campaign that sticks with a top 10 Google ranking and one that sinks without a trace.
IAB Social Media Ad Metrics: A Weird Media Science and Common Sense Approach
The IAB released its Social Media Ad Metrics report earlier this month. It’s a mixture of Weird Scientology and a much needed dose of common sense on how we measure value and benefit in Social Media and Online PR…
Online PR, Social Media, SEO: What’s in a Label?
I’ve had a bunch of interesting conversations lately about the relative merits of the labels that we apply to all this new-fangled Social-Media-Online-PR-Optimisation game that we’re in. So here’s my view: my cards on the table, if you like…
We Help You Identify, Engage, Influence
Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...
We Generate Measurable Online Buzz
Find out how we help you to buzz, win new friends and influence people...
We Drive Quality Traffic & Conversions
Find out how we help you acquire quality web site traffic and drive conversions...
SOAPBOX: BLOG POSTS /// MORE
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
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A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
