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	<title>C&#38;M* &#62; UK Online PR Agency + Social Media Agency + Social SEO Agency &#187; Mobile Web</title>
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	<link>http://www.contentandmotion.co.uk</link>
	<description>C&#38;M* is an Online PR, SEO and Social Media Agency. We help Hackett, TomTom, IBM and Continental get real, measurable marketing results from Social Media...</description>
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		<title>Wapple&#8217;s Social Media and Online PR Agency: Mobile Interweb, NOW!</title>
		<link>http://www.contentandmotion.co.uk/our-work/wapples-social-media-and-online-pr-agency-mobile-interweb-now/</link>
		<comments>http://www.contentandmotion.co.uk/our-work/wapples-social-media-and-online-pr-agency-mobile-interweb-now/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 10:54:06 +0000</pubDate>
		<dc:creator>Roger Warner</dc:creator>
				<category><![CDATA[Clients and Case Studies...]]></category>
		<category><![CDATA[Online PR Agency]]></category>
		<category><![CDATA[Our Online PR & Social Media Agency Work]]></category>
		<category><![CDATA[Social Media Agency]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[The Online / Social Media PR Blog]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[Wapple Mobile Internet and Mobile Web Development Tools]]></category>

		<guid isPermaLink="false">http://www.contentandmotion.co.uk/?p=3192</guid>
		<description><![CDATA[Mobile web development is tough.  Lots of devices, lots of browsers, and lots of confused developers and frustrated users.  But we're very happy to say that we're working with Wapple, one of the world's leading mobile web development companies who’s changing the game for good.]]></description>
			<content:encoded><![CDATA[	<p>Mobile web development is tough.  Lots of devices, lots of browsers, and lots of confused developers and frustrated users.  But we&#8217;re very happy to say that we&#8217;re working with <a title="Wapple" href="http://www.wapple.net/" target="_blank">Wapple</a>, one of the world&#8217;s leading mobile web development companies who’s changing the game for good.</p>

	<p>Wapple&#8217;s product portfolio (<a title="Wapple Canvas" href="http://wapple.net/mobile-web-site-builder-and-mobile-marketing-tools.htm" target="_blank">Canvas</a>, <a title="Wapple Architect" href="http://wapple.net/develop-mobile-friendly-websites-with-single-domain-for-web-and-mobile.htm" target="_blank">Architect</a> and <a title="Wapple Exhibit" href="http://wapple.net/optimized-delivery-of-mobile-sites-to-mobile-handsets-browsers-and-devices.htm" target="_blank">Exhibit</a>) is an integrated platform that makes mobile website development a breeze.  It&#8217;s super cool stuff, giving developers all the tools they need to deliver complex, integrated apps to any device (yes, <span class="caps">ANY</span> DEVICE!) from within a single web site domain.</p>

	<p>We&#8217;re helping Wapple to build a bunch of killer content and social media properties to move the mobile web conversation forwards.</p>

	<p>2006, 2007, and 2008 had all been heralded as the &#8216;Year of the Mobile Web,&#8217; without much really happening.  This year it&#8217;s different.  Throw in a few squillion iPhone users into the mix and the game is changing&#8230; fast.  And Wapple is at the heart of this movement: it&#8217;s helping major brands such as <a title="Alfa Romeo" href="http://wapple.net/case-studies/alfa_mito.htm" target="_blank">Alfa Romeo</a> and the <a title="Wapple Case Studies" href="http://wapple.net/mobile-sites-optimised-to-every-mobile-device-browser.htm" target="_blank">RAC</a> to bring mobile apps and content to <strong>every</strong> kind of web-enabled phone.</p>

	<p>So, expect to see more rants, raves and reviews from Wapple&#8217;s very excellent <span class="caps">CEO</span> Rich Holdsworth on the company&#8217;s blog, <a title="Mobile Web Junkie" href="http://www.mobilewebjunkie.net/" target="_blank">Mobile Web Junkie</a>, plus developer hints and tips on <a title="Wapple on YouTube" href="http://www.youtube.com/user/WappleMobileWeb" target="_blank">YouTube</a>, as well as new white papers from <span class="caps">COO</span> Anne Thomas on <a title="Wapple on Scribd" href="http://www.scribd.com/Wapple%20Mobile%20Web" target="_blank">Scribd</a> and a bunch of helpful industry <a title="Wapple Survey" href="http://www.surveymonkey.com/s.aspx?sm=ArXuUEXH8gu50sVW0mAKCA_3d_3d" target="_blank">polls</a> and debates.</p>

	<p>The &#8216;Year of the Mobile Web&#8217; was so last year.  The Real Mobile Web has arrived &#8211; and Wapple is the GO. <a title="Wapple" href="http://www.wapple.net/" target="_blank">Come on, get on board!</a></p>

	<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/tVb0Sl1UJxA&amp;hl=en&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999" /><embed type="application/x-shockwave-flash" width="100%" height="340" src="http://www.youtube.com/v/tVb0Sl1UJxA&amp;hl=en&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>

	<p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View Wapple Mobile Internet and Mobile Web Development Tools: Upwardly Mobile - Why Your Web Strategy Needs to Think Portable on Scribd" href="http://www.scribd.com/doc/17893248/Wapple-Mobile-Internet-and-Mobile-Web-Development-Tools-Upwardly-Mobile-Why-Your-Web-Strategy-Needs-to-Think-Portable">Wapple Mobile Internet and Mobile Web Development Tools: Upwardly Mobile &#8211; Why Your Web Strategy Needs to T&#8230;</a> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="id" value="doc_382309923030529" /><param name="name" value="doc_382309923030529" /><param name="align" value="middle" /><param name="quality" value="high" /><param name="play" value="true" /><param name="loop" value="true" /><param name="scale" value="showall" /><param name="wmode" value="opaque" /><param name="devicefont" value="false" /><param name="bgcolor" value="#ffffff" /><param name="menu" value="true" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="salign" /><param name="src" value="http://d.scribd.com/ScribdViewer.swf?document_id=17893248&amp;access_key=key-w5ssknof12q661av4ey&amp;page=1&amp;version=1&amp;viewMode=" /><embed id="doc_382309923030529" type="application/x-shockwave-flash" width="100%" height="500" src="http://d.scribd.com/ScribdViewer.swf?document_id=17893248&amp;access_key=key-w5ssknof12q661av4ey&amp;page=1&amp;version=1&amp;viewMode=" allowscriptaccess="always" allowfullscreen="true" menu="true" bgcolor="#ffffff" devicefont="false" wmode="opaque" scale="showall" loop="true" play="true" quality="high" align="middle" name="doc_382309923030529"></embed></object></p>

	<h3>Meantime, here&#8217;s what Wapple has been up to lately&#8230;</h3>

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