Measurement
The Best of the Best: Round-up 2009
2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…
Social Media Measurement & ROI: New Tricks for Old Dogs, But Still the Same Old Dogs
Social Media is not the ‘new marketing’ per se. The aims remain the same. In other words… teach the Old Dogs new tricks, techniques, metrics, etc. But they’re still the same Old Dogs – acquisition, interactions, awareness, SEO, etc… Here’s a handy ‘Cut Out & Keep’ diagram to explain…
Things To Stay On Top Of: A (Simple) Social Media Planning Checklist
There’s quite a lot to keep track of across the Social web, so we’ve compiled a simple list of the essential things you should be doing into a handy checklist. If you monitor nothing else, you should at least do these things…
Social Media Measurement – Some Thoughts from the C&M Online PR Stable
Clients are clambering for a piece of the Social Media pie and asking advice on getting the most out of tools such as Twitter without abusing them. But whenever these conversations come up, the big question on everyone’s lips seems to be ‘how do we measure this stuff?’
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
