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Paid Search and Comedy Central: Branding Lessons from Google

There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   12 Apr 2009   ///   TAGS: , , , ,

Online PR Agency Giveaway: Best Practice Online PR Handbook & Don’t Panic Guide to Online PR

We’ve been talking a lot about the hows, whys and wotnots of Online PR and Social Media lately, so we thought we’d round up all our best practice advice for you in a single, multi-facted handbook, and a supporting presentation slide deck.

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   02 Mar 2009   ///   TAGS: , , , , ,

Online PR and Web Content Marketing: Lessons from the SEO Side

Can a solid SEO strategy can be the difference between a thriving online publishing house and a dying one – irrespective of the quality of their content? SEOBook thinks so, and I think so too….

Content Optimisation, Keywords, SEO   ///   18 Feb 2009   ///   TAGS: , , ,

The Five Step ‘Shut Up, Listen and Spin’ Guide to Online PR and Social Media Agency Work

Confused about all this Social Media Agency witchcraft? Well, help is at hand. Taking the pretentious out of PR, this paper demystifies all this hip digital marketing stuff and show you how we execute a basic Online PR campaign – in under 10 pages!

Papers   ///   04 Feb 2009   ///   TAGS: , , , , ,

Free Online PR Tools ‘Scrap Book’ (Straight from the East-Side)

They said there’s no such thing as a free lunch. KRS-One once said that the ‘P’ ain’t really free. But we say there’s a lot of good things about Online PR that is free (or damn well nearly free). Here’s a little ‘scrap book’ of the various free (or semi-free) tools and web services we tinker with on a regular basis to work our Online PR mojo…

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency   ///   15 Jan 2009   ///   TAGS: , , , , ,

Hot Bananas! New C&M White Paper on The Social Theory of Online PR

This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!

Online PR Agency, Social Media Agency, Social Media Marketing   ///   11 Dec 2008   ///   TAGS: , , , , , ,

Traditional PR is Broken (vol 2): The Online PR Bullet List

Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   05 Dec 2008   ///   TAGS: , , , , , , , ,

Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…

Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   19 Nov 2008   ///   TAGS: , , , , , , ,

C&M’s Top 10 Online PR Tools and Resources for November

We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   04 Nov 2008   ///   TAGS: , , , , , ,

QuickStart Guide to Content Optimization: Better SEO Content & Keywords

Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.

Papers   ///   03 Nov 2008   ///   TAGS: , , ,

 

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Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...

 

We Generate Measurable Online Buzz

Find out how we help you to buzz, win new friends and influence people...

 

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Find out how we help you acquire quality web site traffic and drive conversions...

 

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SOAPBOX: BLOG POSTS /// MORE

Short Message to Trad PR: You’re Gonna Need a Bigger Boat

Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat.

You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…

20 Jun 2009

In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR

Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.

19 Jun 2009

 

D. I. Y.: RESOURCES /// MORE

A Beginner’s Guide to Social Media Campaign Execution

A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.

Online PR Agency Resources, Papers   ///   08 Jun 2009

Online PR Agency Twitterers to follow /// MORE

the C&M social media agency and online pr agency twitter profileroger warner social media agency and online pr agency fellarowan stanfield social media agency and online pr agency galandy keetch social media agency and online pr agency guyrobin kaye social media agency and online pr agency guy

 

The Online PR Agency Flickr Stream /// MORE

New Desk!Van der Graaf the OwlBargain BuddhasTwitter for beerPartner bag

 

CHECK OUT OUR ONLINE PR AGENCY ON YOUTUBE /// MORE