Keywords
Things To Stay On Top Of: A (Simple) Social Media Planning Checklist
There’s quite a lot to keep track of across the Social web, so we’ve compiled a simple list of the essential things you should be doing into a handy checklist. If you monitor nothing else, you should at least do these things…
Google Research Notes: SERP Refinements and What They Mean To You
Here at C&M, we like to stay abreast of what those clever peeps at Google are up to, and recently they’ve been making some slight changes to their search engine. Here’s our round up… A quick overview of the changes afoot, and what they might mean to you…
Paid Search and Comedy Central: Branding Lessons from Google
There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…
Case Study: Online PR Agency for the Non-Windows Vista Social Club (aka Squiz)
I thought I’d share the machinations of a recent uber-hot campaign with you – just to give you a sense of how a smart Online PR agency works. This one’s in the tech space, and it’s a great example of specific ‘BootStart’ gig.
Online PR Agency Giveaway: Best Practice Online PR Handbook & Don’t Panic Guide to Online PR
We’ve been talking a lot about the hows, whys and wotnots of Online PR and Social Media lately, so we thought we’d round up all our best practice advice for you in a single, multi-facted handbook, and a supporting presentation slide deck.
Online PR and Web Content Marketing: Lessons from the SEO Side
Can a solid SEO strategy can be the difference between a thriving online publishing house and a dying one – irrespective of the quality of their content? SEOBook thinks so, and I think so too….
The Five Step ‘Shut Up, Listen and Spin’ Guide to Online PR and Social Media Agency Work
Confused about all this Social Media Agency witchcraft? Well, help is at hand. Taking the pretentious out of PR, this paper demystifies all this hip digital marketing stuff and show you how we execute a basic Online PR campaign – in under 10 pages!
Free Online PR Tools ‘Scrap Book’ (Straight from the East-Side)
They said there’s no such thing as a free lunch. KRS-One once said that the ‘P’ ain’t really free. But we say there’s a lot of good things about Online PR that is free (or damn well nearly free). Here’s a little ‘scrap book’ of the various free (or semi-free) tools and web services we tinker with on a regular basis to work our Online PR mojo…
Hot Bananas! New C&M White Paper on The Social Theory of Online PR
This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!
Traditional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
Why the ‘Old PR’ Game is Broken. Spend Wisely – Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
C&M’s Top 10 Online PR Tools and Resources for November
We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.
QuickStart Guide to Content Optimization: Better SEO Content Writing
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by doing better SEO content writing.
New, Free ‘Cut Out and Keep’ Guide to Online PR from C&M Released Today
Online PR agency Content and Motion today released it’s all new, all free ‘Cut Out & Keep’ guide to Online PR. Based on a bunch of new theories in interweb PR dynamics, the guide has been designed by Online PR people to help Online PR people generate buzz more easily
Free ‘Cut Out and Keep’ Guide to Online PR
It’s our free ‘Cut Out and Keep’ Guide to Online PR!! Go on, print it out and stick it on your office wall. It’s concise and perfectly formed …and if you follow all the bubbles step by step then we guarantee you’ll soon be generating a stack of buzz and new web traffic.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
