Keywords
Paid Search and Comedy Central: Branding Lessons from Google
There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…
Online PR Agency Giveaway: Best Practice Online PR Handbook & Don’t Panic Guide to Online PR
We’ve been talking a lot about the hows, whys and wotnots of Online PR and Social Media lately, so we thought we’d round up all our best practice advice for you in a single, multi-facted handbook, and a supporting presentation slide deck.
Online PR and Web Content Marketing: Lessons from the SEO Side
Can a solid SEO strategy can be the difference between a thriving online publishing house and a dying one – irrespective of the quality of their content? SEOBook thinks so, and I think so too….
The Five Step ‘Shut Up, Listen and Spin’ Guide to Online PR and Social Media Agency Work
Confused about all this Social Media Agency witchcraft? Well, help is at hand. Taking the pretentious out of PR, this paper demystifies all this hip digital marketing stuff and show you how we execute a basic Online PR campaign – in under 10 pages!
Free Online PR Tools ‘Scrap Book’ (Straight from the East-Side)
They said there’s no such thing as a free lunch. KRS-One once said that the ‘P’ ain’t really free. But we say there’s a lot of good things about Online PR that is free (or damn well nearly free). Here’s a little ‘scrap book’ of the various free (or semi-free) tools and web services we tinker with on a regular basis to work our Online PR mojo…
Hot Bananas! New C&M White Paper on The Social Theory of Online PR
This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!
Traditional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
C&M’s Top 10 Online PR Tools and Resources for November
We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
We Help You Identify, Engage, Influence
Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...
We Generate Measurable Online Buzz
Find out how we help you to buzz, win new friends and influence people...
We Drive Quality Traffic & Conversions
Find out how we help you acquire quality web site traffic and drive conversions...
SOAPBOX: BLOG POSTS /// MORE
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
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#prdebate accessibility Blogs Branding Case Studies Case Study content Content Optimisation Content Optimisation Agency Content Optimization Content Optimization Agency Creative Google Keywords Measurement Online PR Online PR Agency Online PR Debate Our Online PR & Social Media Agency Work pay per click PPC PR Recruitment Reputation Management SEO Social Media Social Media Agency Social Media Campaign Social Media Marketing Social networks Twitter usability web project managementD. I. Y.: RESOURCES /// MORE
A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
