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The Google Round-up Rodeo

Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.

The Online / Social Media PR Blog   ///   08 Mar 2010   ///   TAGS: , , ,

What’s the (Google) Buzz? Tell me What’s Happening

This week Google announced their contribution to the growing world of Social Networking with the launch of Google Buzz. After the disappointment of Google Wave, we were eager to see whether it was going to revolutionise our lives.

Facebook, Google, Social Media Agency, Social Media Marketing, Twitter   ///   10 Feb 2010   ///   TAGS: , , , , ,

Rich Snippets: Who is He?

Last year Google introduced Rich Snippets to their search results (we even blogged about it here). Originally, there were options to enhance results with reviews and information about people. They have since added support for videos and most recently, events. Why? And who is the mysterious man ‘Rich Snippets’

SEO, Social SEO   ///   29 Jan 2010   ///   TAGS: , , ,

Google Sentiment Analysis: For Breakfast

Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Social SEO   ///   26 Jan 2010   ///   TAGS: , , , , , , ,

The Best of the Best: Round-up 2009

2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…

Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Social SEO, Twitter   ///   14 Jan 2010   ///   TAGS: , , , , , , , ,

How Google Uses Synonyms to Expand Search Results…

Google has long used synonyms to gather more accurate search results. So far, it seems that Google has only used this technique for simple searches like place names and abbreviations. It is beginning to look as though Google will expand the use of similar words into wider search terms, having recently filed a new patent for search using synonyms.

The Online / Social Media PR Blog   ///   13 Jan 2010   ///   TAGS: ,

Google Research Notes: SERP Refinements and What They Mean To You

Here at C&M, we like to stay abreast of what those clever peeps at Google are up to, and recently they’ve been making some slight changes to their search engine. Here’s our round up… A quick overview of the changes afoot, and what they might mean to you…

Branding, Content Optimisation, Keywords, Online PR Agency, Papers, SEO, Social Media Agency, Social SEO   ///   24 Nov 2009   ///   TAGS: , , , , , , ,

Google Wave: First Impressions and Buzz Round-up

It seems the web has gone slightly bonkers over Google Wave. With invites being offered across the Twittersphere, and enterprising/mercenary individuals putting them up for sale for as much as $50 each on eBay, what could possibly justify this incredible amount of interest?

Social Media Agency, Social Media Marketing   ///   19 Nov 2009   ///   TAGS: , , , ,

Google Commerce Search: What is it and is it Worth it?

While Google has already entered the ecommerce sector with services like Google Checkout and Google Products, their impact has been relatively low. Google’s recently announced ‘Commerce Search’ looks to change this and has important differences from its previous forays into retail…

Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Social SEO   ///   09 Nov 2009   ///   TAGS: , ,

Google Dashboard: An Exercise in Transparency or an Empty Gesture?

This week saw the launch of Google Dashboard, with which users can view the information Google has collected on them in relation to various Google services. Sounds great, right? But what’s it for, who will use it, and is it really helpful…?

Online PR Agency, Social Media Agency   ///   06 Nov 2009   ///   TAGS: , ,

Google Keeps Tinkering with its SERPs: As Demonstrated By Rod Hull and Emu

Over the past few months, you may have noticed links appearing within the description snippets on Google’s SERPs. These extra links are appearing with most regularity for Wikipedia results. To demonstrate, here is a search for a dearly missed personal hero, Rod Hull…

Content Optimisation, Online PR Agency, SEO, Social SEO   ///   28 Oct 2009   ///   TAGS: , , , ,

Google Moving to Social: is Social Media a Threat to Search Marketing?

With search marketing estimated to grow by a relatively flat 6% or so in the coming years, vs the gains predicted in other areas of web marketing, is Google’s recent dabbling with Twitter a sign that they need more pieces of different pies…?

Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Twitter   ///   23 Oct 2009   ///   TAGS: , , , , ,

SEO, Social Media, and Susan Boyle

A few weeks ago, Google made changes to the way search results are displayed – resulting in a lot of noise, wailing, excitement, and the usual ‘search has changed forever’ histrionics that rival anything the tabloids can stir up about Susan ‘Britain’s Got Talent’ Boyle’s public breakdown.

Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Twitter   ///   05 Jun 2009   ///   TAGS: , , , , ,

 

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If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)

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The Google Round-up Rodeo

Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.

POSTED ON: 08 Mar 2010 / POSTED BY: Jake Doran

 

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