content
Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
Cut to the Chase: A Minimalist Approach to Web Copy
When’s the last time you sat down and read an entire website ‘cover to cover’? Aside from news pages and blogs, most web content is there to direct readers to a practical service, and they don’t want to hang around wading through needless waffle to get it. Here’s how to do it the right way…
Online PR Campaigns: Old is the New New (Why Trad PR is so Wasteful!)
Run-of-the-mill traditional PR and marketing tactics are inherently wasteful and often irrelevant in terms of our customer requirements. So stop with all the ‘New!’ You need Online PR to nurture relationships by recycling a bit of the Old instead…
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…
Content & Motion: It All Begins with a C for Content Optimisation
And ….we’re off! The Beta version of our content optimisation web site was launched last week. And I’m pleased to say that we’re already being indexed by Google. If nothing else, this suggests that we’re not a bunch of fuckwits.
Slap Your Pitch Up. Google Suggest & Content Optimization
We marketers are often our own worst enemy when it comes to marketing ‘ideas’. In my time I’ve had the pleasure of conceiving some truly dreadful ‘opinion’ pieces in the name of trying to grab attention. The fault usually lies in believing our own hype. Here’s some Google-inspired ideas on how to avoid falling into the trap…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
