Content Optimization
Times Online: Content Paywall Payoff?
Shock and awe. The Times and other News Corp titles have gone all Paywall. Cue mass navel gaze… But these content tactics provide some great web marketing lessons for all brands…
Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
Love Content? Set it Free! (It’s No Longer Yours Anyway)
I’ve been revisiting an old chestnut with a bunch of clients lately: why, where and when should we be free with our content? The answer to ‘when?’ is ‘as often as possible.’ The answer to ‘where?’ is (usually) everywhere; and the answer to ‘why?’ is neatly summed up in this PPT from Mike Ellis of Eduserve…
The Best of the Best: Round-up 2009
2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…
Google Goes Real Time: Social SEO Now Big Time?
If the goal is to stay on page one of the SERPs all of the time then no doubt we’ll see a raft of real-time-content-optimisation-update-bots that happily spew out a stream of SPAM via any Social Media profile you may care for… but to go this route would be short sighted…
Google Research Notes: SERP Refinements and What They Mean To You
Here at C&M, we like to stay abreast of what those clever peeps at Google are up to, and recently they’ve been making some slight changes to their search engine. Here’s our round up… A quick overview of the changes afoot, and what they might mean to you…
Knitting and Traditional Media: Using TV and Radio to Drive Traffic
The death of TV and radio may have been overstated when it comes to your web marketing kit bag. We’ve been playing around with some optimisation experiments lately to see what traffic we can draw from search engines as a result of public interest in TV shows and the like…
Google Keeps Tinkering with its SERPs: As Demonstrated By Rod Hull and Emu
Over the past few months, you may have noticed links appearing within the description snippets on Google’s SERPs. These extra links are appearing with most regularity for Wikipedia results. To demonstrate, here is a search for a dearly missed personal hero, Rod Hull…
PR, Social Media and Content: Talk Different. Got It?
We don’t have to build new things in PR, Social Media and Marketing if we don’t want to, we just need to use the ones that exist already and use them to talk different. Not a rocket science thought. It’s all about content, not Content. Got it?
Social SEO (Search Engine Optimisation) Through Clever Content Creation
Creating optimised ‘Social’ content to rank for key terms isn’t a new idea but the search results are becoming more eclectic …So I’d like to run through which content types regularly appear in the SERPs and how to use this content to clamber through the sweaty throng of competing pages…
Social Media ROI: the Return of Identity and the Hackett Story
Here’s another spin on the great Social Media ROI debate….Stop pretending to infuse leaders with someone else’s personality. Stop trying to distill fleeting thoughts into ghosted Think Pieces. Stop gambling on barnstorming creative virals and microsites. Stop wasting money…
Social SEO Smackdown: BING VS GOOGLE and Other Inter-Species Combat
At least two essential global inter-species combat tournaments are taking place. On the one hand, Microsoft has declared war on Google with its new(ish) search engine, Bing. On the other, a Fox is locked in an epic battle against three Azure Winged Magpies and a Chaffinch. Bite those ears off!
Google Watch: New Related Search Feature, Bigger Content Snippets
Last week Google unveiled a couple of small but interesting new Search features that will likely influence how we tackle SEO in the near term. The first is simply an extension of it’s ‘Related Search’ functionality – and it’s pretty cool…
Online PR Agency Giveaway: Best Practice Online PR Handbook & Don’t Panic Guide to Online PR
We’ve been talking a lot about the hows, whys and wotnots of Online PR and Social Media lately, so we thought we’d round up all our best practice advice for you in a single, multi-facted handbook, and a supporting presentation slide deck.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
