Content Optimization

Content Optimization

Times Online: Content Paywall Payoff?

Shock and awe. The Times and other News Corp titles have gone all Paywall. Cue mass navel gaze… But these content tactics provide some great web marketing lessons for all brands…

Branding, Content Optimisation, Google, Online PR Agency, Social Media Agency, Social Media Content, Social Media Marketing, Social SEO   ///   01 Jul 2010   ///   TAGS: , , , , , ,

Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block

Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.

Blogging, Content Optimisation, Keywords, Online PR Agency, Papers, SEO, Social Media Agency, Social Media Content   ///   08 Apr 2010   ///   TAGS: , , , , , , , , , ,

Love Content? Set it Free! (It’s No Longer Yours Anyway)

I’ve been revisiting an old chestnut with a bunch of clients lately: why, where and when should we be free with our content? The answer to ‘when?’ is ‘as often as possible.’ The answer to ‘where?’ is (usually) everywhere; and the answer to ‘why?’ is neatly summed up in this PPT from Mike Ellis of Eduserve…

Branding, Content Optimisation, Google, SEO, Social Media Agency, Social Media Content, Social Media Marketing, Social SEO   ///   04 Mar 2010   ///   TAGS: , , ,

The Best of the Best: Round-up 2009

2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…

Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Social SEO, Twitter   ///   14 Jan 2010   ///   TAGS: , , , , , , , ,

Google Goes Real Time: Social SEO Now Big Time?

If the goal is to stay on page one of the SERPs all of the time then no doubt we’ll see a raft of real-time-content-optimisation-update-bots that happily spew out a stream of SPAM via any Social Media profile you may care for… but to go this route would be short sighted…

Content Optimisation, Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Social SEO, Twitter   ///   07 Dec 2009   ///   TAGS: , , , , , , ,

Google Research Notes: SERP Refinements and What They Mean To You

Here at C&M, we like to stay abreast of what those clever peeps at Google are up to, and recently they’ve been making some slight changes to their search engine. Here’s our round up… A quick overview of the changes afoot, and what they might mean to you…

Branding, Content Optimisation, Keywords, Online PR Agency, Papers, SEO, Social Media Agency, Social SEO   ///   24 Nov 2009   ///   TAGS: , , , , , , ,

Knitting and Traditional Media: Using TV and Radio to Drive Traffic

The death of TV and radio may have been overstated when it comes to your web marketing kit bag. We’ve been playing around with some optimisation experiments lately to see what traffic we can draw from search engines as a result of public interest in TV shows and the like…

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social SEO, Twitter   ///   04 Nov 2009   ///   TAGS: , , , , ,

Google Keeps Tinkering with its SERPs: As Demonstrated By Rod Hull and Emu

Over the past few months, you may have noticed links appearing within the description snippets on Google’s SERPs. These extra links are appearing with most regularity for Wikipedia results. To demonstrate, here is a search for a dearly missed personal hero, Rod Hull…

Content Optimisation, Online PR Agency, SEO, Social SEO   ///   28 Oct 2009   ///   TAGS: , , , ,

PR, Social Media and Content: Talk Different. Got It?

We don’t have to build new things in PR, Social Media and Marketing if we don’t want to, we just need to use the ones that exist already and use them to talk different. Not a rocket science thought. It’s all about content, not Content. Got it?

Branding, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   12 Oct 2009   ///   TAGS: , , , , , ,

Social SEO (Search Engine Optimisation) Through Clever Content Creation

Creating optimised ‘Social’ content to rank for key terms isn’t a new idea but the search results are becoming more eclectic …So I’d like to run through which content types regularly appear in the SERPs and how to use this content to clamber through the sweaty throng of competing pages…

Branding, Content Optimisation, Keywords, Online PR Agency, Papers, SEO, Social Media Agency, Social Media Marketing, Social SEO, Twitter   ///   26 Sep 2009   ///   TAGS: , , , , , , , ,

Social Media ROI: the Return of Identity and the Hackett Story

Here’s another spin on the great Social Media ROI debate….Stop pretending to infuse leaders with someone else’s personality. Stop trying to distill fleeting thoughts into ghosted Think Pieces. Stop gambling on barnstorming creative virals and microsites. Stop wasting money…

Branding, Content Optimisation, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   16 Sep 2009   ///   TAGS: , , , , , , ,

Social SEO Smackdown: BING VS GOOGLE and Other Inter-Species Combat

At least two essential global inter-species combat tournaments are taking place. On the one hand, Microsoft has declared war on Google with its new(ish) search engine, Bing. On the other, a Fox is locked in an epic battle against three Azure Winged Magpies and a Chaffinch. Bite those ears off!

Branding, Content Optimisation, Keywords, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   11 Sep 2009   ///   TAGS: , , , , , , , ,

Google Watch: New Related Search Feature, Bigger Content Snippets

Last week Google unveiled a couple of small but interesting new Search features that will likely influence how we tackle SEO in the near term. The first is simply an extension of it’s ‘Related Search’ functionality – and it’s pretty cool…

Content Optimisation, SEO   ///   29 Mar 2009   ///   TAGS: , ,

Online PR Agency Giveaway: Best Practice Online PR Handbook & Don’t Panic Guide to Online PR

We’ve been talking a lot about the hows, whys and wotnots of Online PR and Social Media lately, so we thought we’d round up all our best practice advice for you in a single, multi-facted handbook, and a supporting presentation slide deck.

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   02 Mar 2009   ///   TAGS: , , , , ,

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What’s a Social Media Agency?

Rocket science not included. Proceed at ease...

 

Get the Scoop on Social Media PR…

Been there, seen it, bought T-Shirt, wrote it up....

 

What the Hell is Social SEO?

Clue: it's not spammy and it adds value to users....

 

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ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW

Roger Warner, Managing Director

Rowan Stanfield, Director of Creative and Planning

Michael Wilkins, Head of Social SEO & Analytics

 

Online PR & Social Media Blog /// MORE

Say Hello to Paul, Our Very Affable New Head of Accounts

As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.

POSTED ON: 01 Sep 2010 / POSTED BY: Roger Warner

Why do 95.769% of Social Media Projects Fail? PLANNING!

In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free

POSTED ON: 27 Aug 2010 / POSTED BY: Roger Warner

 

ONLINE PR & SOCIAL MEDIA AGENCY TWEETS /// MORE

the C&M social media agency and online pr agency twitter profileroger warner social media agency and online pr agency fellarowan stanfield social media agency and online pr agency galdavid preece social media agency and online pr agency guymichael wilkins social media agency and online pr agency guyClaire Eden social media agency and online pr agency galJake Doran social media agency and online pr agency guyHollie Bedwell online pr agency galBen Martin social media agency and online pr agency guyClaire Tayler social media agency and online pr agency galTim Rabjohns social media agency and online pr agency sales chapPaul Holdgate social media agency and online pr agency account manager chap

   

Some Social Media Agency Insights /// MORE