Content Optimisation Agency
Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
Case Study: Online PR Agency for the Non-Windows Vista Social Club (aka Squiz)
I thought I’d share the machinations of a recent uber-hot campaign with you – just to give you a sense of how a smart Online PR agency works. This one’s in the tech space, and it’s a great example of specific ‘BootStart’ gig.
C&M’s Bookish Review: the Top Five Head Fodder of 2008
That’s right, more list-o-mania from C&M… This time it’s all about the bookish head-fodder (ie, train, plane and Ovaltine-fodder) that’s seen us through the year. Our top five reads of 2008 ought to give you some idea on how and why we do our schtick…
UK Online PR Agency C&M Believes ‘Old School PR’ is Dead for Small to Medium Sized Companies
Online PR Agency Content and Motion got all hot under the collar today with a new ‘Think Piece’ that suggests that ‘Old School PR’ is a waste of money for companies of a certain shape and size – those in the ‘small to medium’ bracket.
Why the ‘Old PR’ Game is Broken. Spend Wisely – Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
C&M’s Top 10 Online PR Tools and Resources for November
We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.
QuickStart Guide to Better SEO Copywriting
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by doing better SEO content writing.
New, Free ‘Cut Out and Keep’ Guide to Online PR from C&M Released Today
Online PR agency Content and Motion today released it’s all new, all free ‘Cut Out & Keep’ guide to Online PR. Based on a bunch of new theories in interweb PR dynamics, the guide has been designed by Online PR people to help Online PR people generate buzz more easily
Free ‘Cut Out and Keep’ Guide to Online PR
It’s our free ‘Cut Out and Keep’ Guide to Online PR!! Go on, print it out and stick it on your office wall. It’s concise and perfectly formed …and if you follow all the bubbles step by step then we guarantee you’ll soon be generating a stack of buzz and new web traffic.
Is PR dead? Is SEO dying? Viva the Online PR Agency!
Recent posts on this blog have centered on a good old tussle between traditional PR and its funky younger brother the ‘digital’ agency. I make no apology for this – as we enter the new dawn of web 5.7 (or whatever the next trend may be), I think it’s important…
Online PR Agency C&M Nearly Out of Beta, into Making Buzz for Clients
Online PR agency Content and Motion today announced it’s nearly out of Beta mode and into whatever comes after Beta but involves staying one step ahead of the pack and helping companies to connect more quickly and cost-effectively with their audiences via the web.
Who is C&M? A Content Optimization and Online PR Agency in 3 Bullets
We are, first and foremost, an Online PR Agency. Not a traditional PR agency, nor an SEO (or some other) digital agency, but a bona fide Online PR Agency. Everything we do is web-first and content-related…
The Path to Online PR Agency Nirvana: Why We Need Content Optimisation & SEO
Really smart companies don’t ‘do’ SEO – they do Online PR instead. In the meantime, the rest of the world is in catch up mode: folks need help so that they can rewire the work they do.
The Content & Motion Mission (part 2): Make Your Web Site Find Its Target!
The point of a web site is to connect with people. The point of what we do in ‘Online PR’ and ‘Content Optimization’ is to facilitate this in its widest possible sense. Put simply, we make web sites FINDABLE.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
















