Branding

Branding

Truth and Aggregation: Anand Giridharadas

Here’s a lovely presentation from New York Times (and Herald Tribune) columnist, Anand Giridharadas (from a recent talk at the X-Media Lab Conference at the Sydney Opera House)… He’s brilliant. Tune in.

Branding, Online PR Agency, Social Media Agency, Social Media Content, Social Media Marketing   ///   16 Jul 2010   ///   TAGS: , ,

Why Social Media? Luxury Brands vs Marketing vs Sales (and Talking)

Right now, lots of marketing departments see Social as a must have. Near term this may not be the case – unless they can prove that it helps marketing to do better marketing – without having to invest in all the talking… And these discussions don’t have a great deal to do with the value of a retweet.

The Online / Social Media PR Blog   ///   22 May 2010   ///   TAGS: , , , ,

Social Media Planning: Informed Creativity vs Complicators vs Twankernomics

I’ve had a bunch of interesting responses from colleagues, clients and others to my recent post on Social Media and Creativity (Social Media Consulting vs Viral Advertising). Whilst some folks were offended, thankfully most of our clients seemed to like the idea that all this glitzy Social stuff should be based on some rational thinking.

Branding, Facebook, Online PR Agency, Social Media Agency, Social Media Content, Social Media Marketing, Twitter   ///   16 Feb 2010   ///   TAGS: , , , , , ,

Social Media ROI: the Return of Identity and the Hackett Story

Here’s another spin on the great Social Media ROI debate….Stop pretending to infuse leaders with someone else’s personality. Stop trying to distill fleeting thoughts into ghosted Think Pieces. Stop gambling on barnstorming creative virals and microsites. Stop wasting money…

Branding, Content Optimisation, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   16 Sep 2009   ///   TAGS: , , , , , , ,

Social Media Content and Online PR Strategy Map (A New Cut Out & Keep)

We put together this post in response to a common client request: HELP! Many brands are now stuck wondering how the hell to get any decent ‘play’ out of their Social Media content, assets and profiles. If this is you then check this out…

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Content, Social Media Marketing, Twitter   ///   12 Jul 2009   ///   TAGS: , , , , , , , , , , ,

Paid Search and Comedy Central: Branding Lessons from Google

There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   12 Apr 2009   ///   TAGS: , , , ,

The C&M Guide to Twittiquette (or Online PR vs Twitter)

Twitter is now one of the most powerful online communication tools in the world; the perfect place to get your message heard. But before you steam in and start spouting off, it’s worth obeying the motto “Think before you Tweet”…

Branding, Content Optimisation, Online PR Agency, SEO, Social Media Agency, Twitter   ///   16 Jan 2009   ///   TAGS: , , , , , , ,

Cut to the Chase: A Minimalist Approach to Web Copy

When’s the last time you sat down and read an entire website ‘cover to cover’? Aside from news pages and blogs, most web content is there to direct readers to a practical service, and they don’t want to hang around wading through needless waffle to get it. Here’s how to do it the right way…

Branding, Content Optimisation   ///   09 Jan 2009   ///   TAGS: , , , , ,

Hot Bananas! New C&M White Paper on The Social Theory of Online PR

This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!

Online PR Agency, Social Media Agency, Social Media Marketing   ///   11 Dec 2008   ///   TAGS: , , , , , ,

Party Harder: Five Basic Theories of Social Media Marketing

In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…

Papers   ///   10 Dec 2008   ///   TAGS: , , , , ,

Traditional PR is Broken (vol 2): The Online PR Bullet List

Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   05 Dec 2008   ///   TAGS: , , , , , , , ,

UK Online PR Agency C&M Believes ‘Old School PR’ is Dead for Small to Medium Sized Companies

Online PR Agency Content and Motion got all hot under the collar today with a new ‘Think Piece’ that suggests that ‘Old School PR’ is a waste of money for companies of a certain shape and size – those in the ‘small to medium’ bracket.

News   ///   20 Nov 2008   ///   TAGS: , , , , , ,

Why the ‘Old PR’ Game is Broken. Spend Wisely – Online PR Rules…

Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   19 Nov 2008   ///   TAGS: , , , , , , ,

The Path to Online PR Agency Nirvana: Why We Need Content Optimisation & SEO

Really smart companies don’t ‘do’ SEO – they do Online PR instead. In the meantime, the rest of the world is in catch up mode: folks need help so that they can rewire the work they do.

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   15 Oct 2008   ///   TAGS: , , , , , ,

12
   

What’s a Social Media Agency?

Rocket science not included. Proceed at ease...

 

Get the Scoop on Social Media PR…

Been there, seen it, bought T-Shirt, wrote it up....

 

What the Hell is Social SEO?

Clue: it's not spammy and it adds value to users....

 

Get That News

You too can sign up to receive super-sensitive, super-relevant news from C&M...

 

ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW

Roger Warner, Managing Director

Rowan Stanfield, Director of Creative and Planning

Michael Wilkins, Head of Social SEO & Analytics

 

Online PR & Social Media Blog /// MORE

Say Hello to Paul, Our Very Affable New Head of Accounts

As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.

POSTED ON: 01 Sep 2010 / POSTED BY: Roger Warner

Why do 95.769% of Social Media Projects Fail? PLANNING!

In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free

POSTED ON: 27 Aug 2010 / POSTED BY: Roger Warner

 

ONLINE PR & SOCIAL MEDIA AGENCY TWEETS /// MORE

the C&M social media agency and online pr agency twitter profileroger warner social media agency and online pr agency fellarowan stanfield social media agency and online pr agency galdavid preece social media agency and online pr agency guymichael wilkins social media agency and online pr agency guyClaire Eden social media agency and online pr agency galJake Doran social media agency and online pr agency guyHollie Bedwell online pr agency galBen Martin social media agency and online pr agency guyClaire Tayler social media agency and online pr agency galTim Rabjohns social media agency and online pr agency sales chapPaul Holdgate social media agency and online pr agency account manager chap

   

Some Social Media Agency Insights /// MORE