Branding
Social Media Planning: Informed Creativity vs Complicators vs Twankernomics
I’ve had a bunch of interesting responses from colleagues, clients and others to my recent post on Social Media and Creativity (Social Media Consulting vs Viral Advertising). Whilst some folks were offended, thankfully most of our clients seemed to like the idea that all this glitzy Social stuff should be based on some rational thinking.
Social Media ROI: the Return of Identity and the Hackett Story
Here’s another spin on the great Social Media ROI debate….Stop pretending to infuse leaders with someone else’s personality. Stop trying to distill fleeting thoughts into ghosted Think Pieces. Stop gambling on barnstorming creative virals and microsites. Stop wasting money…
Social Media Content and Online PR Strategy Map (A New Cut Out & Keep)
We put together this post in response to a common client request: HELP! Many brands are now stuck wondering how the hell to get any decent ‘play’ out of their Social Media content, assets and profiles. If this is you then check this out…
Paid Search and Comedy Central: Branding Lessons from Google
There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…
The C&M Guide to Twittiquette (or Online PR vs Twitter)
Twitter is now one of the most powerful online communication tools in the world; the perfect place to get your message heard. But before you steam in and start spouting off, it’s worth obeying the motto “Think before you Tweet”…
Cut to the Chase: A Minimalist Approach to Web Copy
When’s the last time you sat down and read an entire website ‘cover to cover’? Aside from news pages and blogs, most web content is there to direct readers to a practical service, and they don’t want to hang around wading through needless waffle to get it. Here’s how to do it the right way…
Hot Bananas! New C&M White Paper on The Social Theory of Online PR
This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
Traditional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
UK Online PR Agency C&M Believes ‘Old School PR’ is Dead for Small to Medium Sized Companies
Online PR Agency Content and Motion got all hot under the collar today with a new ‘Think Piece’ that suggests that ‘Old School PR’ is a waste of money for companies of a certain shape and size – those in the ‘small to medium’ bracket.
Why the ‘Old PR’ Game is Broken. Spend Wisely – Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
The Path to Online PR Agency Nirvana: Why We Need Content Optimisation & SEO
Really smart companies don’t ‘do’ SEO – they do Online PR instead. In the meantime, the rest of the world is in catch up mode: folks need help so that they can rewire the work they do.
Content & Motion: It All Begins with a C for Content Optimisation
And ….we’re off! The Beta version of our content optimisation web site was launched last week. And I’m pleased to say that we’re already being indexed by Google. If nothing else, this suggests that we’re not a bunch of fuckwits.
Pico-Branding. Optimize. Go Small. Not Big.
I’ve been mulling on this one for a while: how does Facebook, YouTube, Flickr, blogging, and every other web 2.0 BlaBla service change what we need to be doing in marketing, and what are the concepts that matter?
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
