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featured4 - Why Marketing is a “Big Thing” in Business

Why Marketing is a “Big Thing” in Business

Given that once you own a business, you have the money and the product and services to sell. But how can you make sure that your business will be able to last for long? Are you willing to face the fact that you can lose your business once you’ve run out of customers and money to keep it running? As a businessman, you should be. But instead of taking it negatively, use it as your inspiration to do better and keep your business in your hands.

When it comes to business, you don’t simply buy and sell. If you want to ensure the efficiency of your business sales, you have to promote your business. You have to market your brand to get the attention of your target customers.

Marketing Isn’t Boring!

Others say that marketing is boring them and that there aren’t much about marketing. If you have the same mindset, try to think again. Marketing influences your brand, business, and of course the money that keeps your business running. As a matter of fact, all businesses rely on marketing which is why major brands are willing to spend wads of money just to get spots for major events like the annual Super Bowl.

Fusion of Research and Psychology

One example of marketing that most businesses use today is the “email marketing”. If you receive regular emails about the latest products on sale or an invitation to an upcoming business opening in your inbox, it is what we call email marketing. Marketing is indeed very interesting for it can make or break a business.

If you’ve got the right knowledge and skills in marketing, your chance of walking on the right path is absolute. But if you prefer to get into the battlefield without the aid of some market research and psychology, your time in the industry is already dwindling. Take one fast-food chain as your inspiration, by using the colors that make people hungry, they came up with an excellent trademark using red and yellow colors. Cool blue tones are also common among medical clinics because it helps soothe patients.

Marketing is a Holistic Effort

Contrary to the thinking that marketing is just a small piece of pie in business. It is in fact, a “holistic effort”. Plans and strategies are built and centered on marketing where every aspect should be carefully laid out to work and complement each other.

Though the idea of having clients run to your doorsteps is satisfying, it’s not always like that in marketing. Sometimes, you just have to consistently make your brand appealing to be one of the top choices for them. This is why research and direct contact is vital to marketing experts. As a business owner, you have to know who should be your target market, rivals, business niche, strengths, weaknesses, and how to stand out from the rest.

To ensure your success in marketing, strengthen your connection with your target market and never stop finding new ways to keep them satisfied.

info2 - Why Marketing is a “Big Thing” in Business
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featured2 - Improve Your Content with these 3 Free Grammar Apps

Improve Your Content with these 3 Free Grammar Apps

Writing can be one of the most boring things in the world according to some people. Though I don’t completely agree with this statement, I can’t really blame them if they didn’t have the interest and patience to write. It can be because they didn’t have a great experience writing journals and other written requirements during their school days.

It could also be because they prefer dancing, acting, singing, or sports than sit in one corner and write. But for some who have a passion on writing, writing is our way of expressing our feelings. It is our way of releasing our brains’ creative juices and connecting with other people. We inspire people through writing. But it’s still not too late to try and develop your skills in writing.

Top 3 Free Grammar Apps

To help you improve your writing and come up with a content that you can be proud of, these are the top grammar apps that you can use for FREE:


1 - Improve Your Content with these 3 Free Grammar Apps

If you never heard of Grammarly before, it is one of the most popular grammar apps today. Why? Aside from the fact that you can create your own account here for free, it compiles every file that you run on it online. Thus, you can go back and retrieve your old files anytime or even download it. It also offers a desktop-integrated option so you can edit your content offline.

Let this app correct your spelling, typographical errors, punctuation, tenses, repetition, and contextual spelling.


2 - Improve Your Content with these 3 Free Grammar Apps

Ginger Software is a comprehensive language and grammar checker for free. You can access it online, or download it on your desktop. Aside from correcting grammar errors, it also provides correction on phonetic spelling errors so your writing can look smoother and natural. Ginger can also translate your content for more than 40 languages and give practice courses based on the errors it detected from your work.


3 - Improve Your Content with these 3 Free Grammar Apps

Named after Ernest Hemingway, Hemingway is an online grammar tool that has a terse ability to improve your writing. It also features font editors, level of readability, reading time, the total number of letters, characters, words, sentences, and paragraphs.

For more information on how you can improve your writing and produce high-quality content, follow Content and Motion and be the first to read our informational posts. Enjoy writing!

featured3 - Learn How to Promote Your Business for Free!

Learn How to Promote Your Business for Free!

Are you planning to build your own business? Building up your own business is indeed one of the best goals that many people want. Whether you have your own established career or not, you can have your own business as long as you have the profit and the product and service to sell. However, keeping your business doesn’t end in simply having the something to sell. You need a plan and a strategy which includes marketing.

Seeing as TV, radio, and billboard advertisements are too costly, you have to find other ways if you’re on a tight budget. In order to market your business without spending wads of money for a start, you have to think like other businessmen do. You have to maximize every resource you can get around you especially the internet.

Ways to Market Your Business Online for Free

Power Up Your Online Presence with SEO

SEO is “IN” to get ahead of the game so use it to improve your online presence on search engines. As your knowledge and skills in SEO increase, your rank on search engines will also increase after applying both to your business.

Use Local Listing Services

Register your business in Google Places so customers can search your business online by appearing in search engines and Google Maps. Just fill out the registration form to have your business be verified through a phone call or a snail mail. You can also use Bing from Microsoft and Yahoo! Local from Yahoo! to register. Registering your business in these huge local listings is totally free and hassle-free.

Post Promotional Videos

Creating an account on YouTube is free so maximize its platform to post promotional videos about your business. Customers are hooked with great content so be sure to catch their interests that are relevant to your business. You can also use Flickr to keep a gallery of your business photos online. Be sure to it link back to your website and social media pages.

Create a Blog

You can network with well-known influencers and have them promote your business on their blog after experiencing your service. If you’re into writing and you want to have your own blog site, be sure to keep it updated to connect with your customers directly.

Maximize Social Media

More than a great tool to connect with your loved ones wherever they are, social media has improved into a business tool over the past few years. Creating a business page on social media will help your business gain better exposure by posting ads and product offers on your page. Connect your Facebook and Twitter accounts so customers can follow you anywhere.

Aside from publishing blogs, you can also post press releases for free on some sites to update your customers on your business progress and achievements. Search for websites that publish PRs for free and grab the opportunity to rock your market status.