Social SEO

Social SEO: Google was built this way…

The PageRank principle cares most about votes from other web sites to yours in the form of ‘backlinks’ to your content.

PageRank is Social by nature. It has become increasingly hard to ‘game’ the system with technical tweaks (Google’s algorithm is now clever enough to only care for real votes). It’s also increasingly expensive and time-intensive to buy or barter your way to the top by paying for links.

So, if you want to rank well you need to be Social. Twitter, delicious, YouTube, Flickr, Social Networks and blogs are the new SEO.

When executed well, all of these channels add powerful new content distribution opportunities, awareness and PR value to your brand, as well as a wealth of positive (and naturally acquired) backlinks, Social recommendations, and enhancements. The net-effect (excuse the pun) is to increase your Google rankings.

You need good content, and you need to harness these Social channels to encourage the rest of the web to talk about it and to talk about you. Social SEO leverages Social Media so this can be achieved.

(Think about it. It’s the wise way to do SEO. Spend your time generating useful content that adds (Social) value to your brand, rather than a random bunch of footer links on irrelevant pages.)

Our Social SEO program involves five basic steps..

1: We create a Social SEO ‘Platform’

…we discover the most fruitful keywords, trends and discussions for you to operate within, and we identify the most influential Social Media hubs to engage with your content: blog networks, forums, discussion groups, Social Networks, and any other specifically relevant channels.

2: We ‘Socialise’ your content

…by extending its lifecycle to new Social channels: Twitter, YouTube, Flickr and beyond. We make it more accessible, relevant and useful to your target audiences. We also syndicate and re-aggregate this Social SEO content on Social Media platforms to open up new channels that naturally attract, and promote, backlinks, interactions and traffic acquisition.

3: We engage with the Social Web

…we encourage influential groups, networks and individuals to take your content and republish it for their audiences via Twitter, blogs, Facebook, LinkedIn, YouTube, Flickr and other Social Media channels – establishing a healthy volume of keyword optimised backlinks along the way.

4: We measure all of our Social SEO activity

…anything that matters on the Social web: SERPs, backlinks, coverage, interactions, acquisitions – even ROI.

5: ….We repeat and repeat again.

The result?

Your content is re-optimised and reinvigorated.

You attain a bigger, wider, more Google-friendly (and influential) content footprint.

Your customer engagement is more meaningful, interactive, and dynamic.

And, most importantly, you’re loved by Google.

Check out how we do Social SEO and Social Media Optimisation for Executive Offices Group, a Morgan Stanley Real Estate company…

Need to change gears on your Social SEO strategy? Get in touch now!