Your Social Media Content Schedule

POSTED BY: David Preece   /  CATEGORIES: Facebook, Google, Online PR Agency, Papers, Social Media Agency, Social Media Content, Twitter
POSTED ON: 25 Feb 2010
TAGS: Blog, David Preece, Facebook, Flickr, LinkedIn, RSS, Scribd, Slideshare, Social Media Agency, Social Media Content, Twitter, YouTube

Sometimes the volume of updates on your Social Media platforms can be overwhelming. You may well be looking at Twitter, Facebook, YouTube and your blog each day with a rising sense of panic, thinking “how on earth am I going to update all of these?”

The best strategy to take is one of simple planning. Begin by breaking down the various platforms you use into groups, and work out what needs to be done in simple increments: daily, weekly and monthly. Here are some examples using common Social Media platforms and actions:

Daily Social Media Content Actions

• Tweet/respond to tweets/retweets
• Check Facebook profiles, pages and groups
• Respond to blog comments on your own blog(s)
• Add bookmarks to your Delicious account
• Check your RSS feeds for items of interest and have a good read

The quickest and most straightforward of the Social Media content actions on this list are the daily updates. These are also the actions that need daily attention due to their fast-moving nature. Twitter is probably the fastest moving of all Social Media content channels, but staying on top of your tweets can be a lot easier if you use tools such as TweetDeck or HootSuite to manage your profile(s). Netvibes is also a great time-saving tool for managing your RSS feeds.

Weekly Social Media Content Actions

• Write a new blog post and get it circulating
• Engage with relevant bloggers on their blogs
• Check LinkedIn groups for new items of interest
• Search for and add relevant new people to follower on Twitter using a service such as Twellow
• Make new Twitter lists, or spend some time curating your existing ones

Weekly Social Media content actions are more ‘bulky’ than their daily counterparts. Spreading these over a week will enable you to put more time into researching and actioning the larger bits, such as a new blog post and finding new Twitter users to follow. Twitter lists are a useful tool for grouping together Twitter users of interest, as previously covered in a blog post by Roger.

Monthly Social Media Content Actions

• Produce a new video and distribute it using TubeMogul
• Upload a batch of new Flickr photos
• Post new PDFs to Scribd
• Post new presentations to Slideshare
• Host and distribute Social Media bulletins and news releases using a service like PitchEngine

Monthly Social Media content actions are a mix of items larger again than weekly actions – such as producing and distributing videos – and items that require less-frequent checking and updating. TubeMogul is an excellent service for distributing video content to the biggest video hosting sites on the web. For Social Media bulletins, PitchEngine is a great service, allowing you to embed written copy, video, images and links in one handy pack for easy distribution.

Here’s a handy cut-out-and-keep version of the above actions for you to print out and glue to your monitor, desk or front door. Click the image for a bigger version:

Remember, this is only a guide for some of the most common things you might be doing with Social Media. Feel free to add your own tips or suggestions to our Social Media content guide in the comments section below.

POSTED BY: David Preece   /  CATEGORIES: Facebook, Google, Online PR Agency, Papers, Social Media Agency, Social Media Content, Twitter
POSTED ON: 25 Feb 2010
TAGS: Blog, David Preece, Facebook, Flickr, LinkedIn, RSS, Scribd, Slideshare, Social Media Agency, Social Media Content, Twitter, YouTube