Who is C&M? A Content Optimization and Online PR Agency in 3 Bullets
Henry David Thoreau is famous for having sat next to a pond for a year or more, pondering lifes iniquities.
He’s also famous for saying “Not that the story need be long, but it will take a long while to make it short.”
He was a wise man indeed, knowing how hard it is to keep things brief. (Go on, read him. If he were alive today he’d have probably seen the financial meltdown coming.)
Well, I’ve been doing a spot of pondering myself these last few days. It’s just over one month since we brought C&M into the world, and I’ve been out and about chatting to various folks about who we are and what we’re up to. Along the way I’ve had to revise my thinking about our mission – for the better, I feel.
Last week, one of my closest friends in business said to me that our story was too complex for the people who most need our help. Being a blunt guy (something I thank him for), he asked me to stop ‘overthinking’ things and to go away and try to describe on half a sheet of A4 what we really do …in three bullets or less.
As soon as our chat was over I got to scribbling. Then I went back to this web site and re-read some of our core ‘mission-like’ pages. Then I decided to start afresh.
Five days later, I’m coming up for air.
This is what C&M does for its clients:
- We generate real Online PR buzz when and where its needed most… (Imagine a blog- and Twitter-torrent and Google stardom at the moment you’re pitching the big deal)
- We get important people to do the things you really want them to do… (We drive people to crucial events, have them put their hands up, declare love for you & even buy stuff)
- We radically improve your PageRank using smart Content Optimization and SEO techniques… (It’s a virtuous circle: everything we do is designed to impact your Google standing in a very positive way)
This is why I’m so excited about the opportunity ahead, because every form of marketing is now web marketing, and all great web marketing is content-based. PR meets web. Web meets PR. And we’re your host.
That’s about as simple as I can make it. It took a long while to make it short.
Meantime, if you think we’re smoking something, then use the comments box below to tell me!
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Doug Kessler
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