What Happens to Online PR? Check Us Out at NMK’s All-Star Debate, Apr 21st
Frost vs Nixon was hot. NMK’s new all-star Online vs trad PR debate will be hotter… and C&M will be on the panel, ranting for the right to rubbish routine Public Relations reactionaries engaging in an intelligent argument discussion around the PR industry’s ability to do great things in an Interweb-led-world.
Book your place now…. It’s in London on April 21st.
In all seriousness, this is an important conversation to have. PR is fantastically well placed to provide a variety of must-have Online services, but needs to get up to speed if it’s to deliver a unified future of content-rich, Twitterific communications strategies. At the same time, Social Media experts, specialist Online PR upstarts and SEO firms are fast entering the fray. Who’s gonna win? Should there be any losers? What about the client!?
Ian Delaney of NMK is great at teeing up these kind of questions. His new gig will take the form of a proper debate, with Mat Morrison of Porter Novelli in the chair, me and Antony Mayfield (of iCrossing) on the side of ‘digital’ and Stuart Bruce (MD at Wolfstar) and James Warren (of Weber Shandwick) leading the ‘PR’ side of the house.
The debate will be led by us (ie, Antony and I), and will kick off along the lines of “This House believes that the PR industry has lost its capability to lead clients in a New Media landscape…”
Join us – it’s gonna be a hoot!
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Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
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ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
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Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
