The Anatomy of an Online PR (YAY! A New Cut Out & Keep!)
I’ve been doing a spot of project and personnel planning today, so thought I’d share some thoughts with you on what I feel are the right skill sets for creating the uber-Online PR person (or agency, or monster : )
Generally, here at C&M we try and break down our tasks, thinking, plans and actions into the following buckets:
- Writing / Content
- PR and Social Media skills
- Consulting / Planning / Project Management
- Coding and Geeky Things
- Analysis and Measurement
…and being the consultant-type around here, I couldn’t resist turning it into a wall chart. So, here’s our (very cool) ‘Cut Out & Keep’ Anatomy of Online PR (click for a big version):
What do you think? Have we got the balance right, or are we missing stuff…???
Meantime, if you’re one (or more!) of these people, then we’d love to hear from you. (We’re hiring – again!!)
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