Comments on: Social Media Content and Online PR Strategy Map (A New Cut Out & Keep)

By: Roger Warner

Roger Warner — Fri, 20 Nov 2009 17:33:21 +0000

Hey Kristina – I agree totally… The flow here is designed for those who are obsessing on the channels. As our name suggests, we’re more about content than Social Meeja. Want a job?

By: Kristina Halvorson

Kristina Halvorson — Fri, 20 Nov 2009 17:27:09 +0000

Thanks so much for this great post. I really appreciate your perspective that social media is a channel, not a strategy in and of itself. YESSS.

However, I would like to take issue with the order in which you’re proposing people tackle their plan: “If social media is for you, then content is your next thought.” Eek!

Starting with “we want social media!” and then moving to “okay, what content do we have?” is a recipe for disaster. Without considering your business objectives and user goals… without identifying your key messages and when/where/how to deliver them so your target audiences will respond… without creating a plan about how that content will be created, maintained, and cared for long-term… you are setting yourself up for failure.

Your web content strategy needs to be defined FIRST. Only then can a company determine if and how online PR, social media, and focused SEO efforts will support its long-term success.

Content strategy first. Channels second. My book Content Strategy for the Web tells all.

http://contentstrategy.com
http://twitter.com/halvorson

By: Ben Bradley

Ben Bradley — Tue, 14 Jul 2009 12:51:38 +0000

Maybe my employer makes be biased but I’d like to see an addition to the map – it needs another section devoted to protection, monitoring and measurement of those same assets.

By: Genaro

Genaro — Sun, 12 Jul 2009 20:43:18 +0000

Great Post.

I might use this map myself