Proudly Sponsoring the Plain Lazy #RickshawRun – and the Indian Street Child World Cup Squad
On January 1st, clothing brand Plain Lazy (our slackest Social Media client) will set forth on a 150cc rickshaw in a bid to win the very world famous Rickshaw Run – and raise enough cash to send an Indian XI to the Street Child World Cup later this year. And we’re very, very proud to be sponsoring their quest.
The Rickshaw Run is a (slightly mad) two week ‘un-route’ / race through India involving over 70 teams from around the world – starting from Nepal in the north and ending in Goa in the South …without much guidance or support inbetween. Having seen the guys’ practising on the smoothly paved streets of Lewes, we’re expecting to see them again sometime in late Feb…
The Street Child World Cup is the first event of its kind. It takes place in Durban in March 2010, ahead of the World Cup finals proper. Street kids from eight countries will take part – giving them a platform for showing their skills and telling the world their stories. It’s a such a superb idea.
Garth Hewitt of event organisers Amos Trust talks about the event here…
And you can see the event trailer here…
So what are you waiting for?
Every penny you contribute towards the Plain Lazy Rickshaw Run campaign will help with the Indian Street Child World Cup effort.
In the meantime, you can follow all the latest ‘tour updates’ from the Plain Lazy Rickshaw Run via their dedicated (and rather funky) micro site. They’ll be posting updates at each stop on the map… Expect some mishaps.
You can also tune into their progress via Twitter, at @PlnLzy…. and you can find the event Twitter hashtag at #RickshawRun (the chatter’s already hotting up…).
Again, it all starts on January 1st. And, God willing, the boys will be back in Blighty sometime after the 14th.
Larry, Mark – good on you. We wish you all the best. May the wind be always at your backs and not in your bellies…
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