Online PR/What Bloggers Really Want
I love this blog post. Every trad PR person who wants to understand how to do better work with blogs should read it.
It’s written by New Media consultant Monica O’Brien, who produces a blog called Social Pollination which is usually chock full of good insights.
So here it is. If you want to understand the difference between old media and new – and how to pitch blogs and generate love and respect, then, um, THINK LIKE A BLOGGER. Says Monica: “Old media writes because they love to and get a paycheck for their efforts. New media writes because they love to, and get an ego-boost for their efforts.”
(Note to PR peeps – if you’re good, you think this way – i.e. about other people’s wants/needs – most of the time; if you’re not then you usually just spray and pray…)
Thanks for setting us straight Monica.
(Photo courtesy of Nilson, via Flickr.)
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