New C&M White Paper Reveals the Secrets Behind Successful Social Media Campaigns
Interested in Social Media campaigns, but perplexed by exactly what goes on behind the scenes at the Online PR agencies that mastermind them? Well fret no more, because the latest C&M Best Practice White Paper reveals how we go about the planning, research and implementation of our Social Media campaigns – with examples from recent projects using Flickr, Twitter, YouTube and the Blogosphere.
This ‘101’ beginner’s guide will walk you through the Social Media campaign process, with practical tips and philosophical approaches, including:
- Putting the ‘public’ back into Public Relations
- Social Media as one big conversation
- The importance of researching your audience
- Some useful research tools
- The art of engagement
- Social Media campaign success stories
So wise up, read up, and get with the Social Media game…
The Online PR Agency Beginner’s Guide to Social Media Campaign Execution
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
