Is PR dead? Is SEO dying? Viva the Online PR Agency!
Recent posts on this blog have centered on a good old tussle between traditional PR and its funky younger brother the ‘digital’ agency. I make no apology for this – as we enter the new dawn of web 5.7 (or whatever the next trend may be), I think it’s important.
The reason it’s important is because two worlds are colliding.
So why should you care?
Because we need to rethink how to do good SEO, and all other web marketing.
The lesson of web 2.0 is clear: you can do wonderful (and cheap) marketing with the web nowadays if only you can get other people to blog about you, link to you, bookmark you, and tweet about you. Do this, and you will win new business, reduce your support costs, and maybe even sign a major record deal out of the blue.
Conversely, when you successfully cultivate a reputation and a following in this way, you also do the best possible job of convincing Google that you’re the real deal. The PageRank algorithm was designed specifically with this in mind.
Notably, both of these things require some good old-fashioned machiavellian smarts with a fair dash of geekery thrown in. Keywords. Content. Distribution. Relevance. Influence. Optimization. Reputation. Persuasion.
Spooky, huh?
Is PR dead? Is SEO dying? Long live their crazy love-child, the Online PR agency….
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
