Google Wave: First Impressions and Buzz Round-up
It seems the web has gone slightly bonkers over Google Wave. With invites being offered (rather duplicitously in most cases, I might add) across the Twittersphere, and enterprising/mercenary individuals putting them up for sale for as much as $50 each on eBay, what could possibly justify this incredible amount of interest?
For those who have had no exposure to it thus far, Google Wave is a communication and collaboration tool, but with impressive versatility and power as the official introduction video demonstrates:
While it’s still early days (Wave is officially in ‘preview’ mode at the moment, but already has “several hundred thousand” users according to co-developer Lars Rasmussen), some genuinely creative and inspired uses of Google Wave have already started appearing. Sites such as Mashable have been reporting on Wave being used for customer service, live-annotating conferences and even acting as the engine for online role-playing games.
Ars Technica has published perhaps the most in-depth write-up thus far, concluding that Google Wave “is already showing signs of success as a catalyst for accelerating our ascent towards the Internet of the future”. Not all coverage has been positive, however: Robert Scoble is certainly not a fan, going so far as to claim that “Google’s Wave will crash hard onto the beach of overhype” and that it “brings the worst of email and IM together: unproductivity”.
There’s no doubting that Wave will have a huge impact one way or another when it finally makes its way into general release, but as an example of generating online buzz it is already an unqualified success. We’ll be having a more in-depth look at Google Wave’s features and all the potential uses for it from a Social Media and marketing point of view in the near future.
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