FREE ‘Cut Out and Keep’ Guide to SOCIAL MEDIA
That’s right. It’s so exciting it hurts…. Hot on the heels of last month’s barnstorming ‘Cut Out and Keep Guide to Online PR‘ comes our all shiny and new Cut Out and Keep Guide to Social Media.
It’s been designed with a view to help nervous clients shake it all out and relax a little.
Here it is (Go on, have a good old click….!)
Some important notes about our Cut Out & Keep Guide to Social Media:
- Normally these types of charts place you, the client, in the middle
- This one doesn’t
- In fact you’re nowhere to be seen
- Spooky huh?
- Fact is, we have to get used to Joe Public ‘owning’ our brand through the stuff he does on his Facebook profile, the things he posts on his blog, comments he posts to forums and – if he’s an amatuer photographer – the images he chooses to plonk on Flickr in relation to your stuff
- In other words, you’re not part of the picture, and there’s no easy way of mediating this flow of content (unlike the good old days of PR)
- BUT, you can choose to participate and join in with the things that Joe is doing. You can even add you own stuff to these online properties, and get involved in discussions and wotnot
- IMPORTANTLY, all of this ‘user-generated’ content will have a huge impact on your search visibility. It’ll be stuffed with keywords, brand and product names, links to your site and all manner of Google-juice
- You can choose to see this as a negative, or a big fat positive
- The positive approach is to accept this stream of random content as a plus point – an outsourcing of your content production efforts if you like
- The trick is to harness it properly….
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