Comments on: Free ‘Cut Out and Keep’ Guide to Online PR http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/ C&M* is an Online PR, SEO and Social Media Agency. We help Hackett, TomTom, IBM and Continental get real, measurable marketing results from Social Media... Wed, 08 Sep 2010 00:25:19 +0000 http://wordpress.org/?v=abc hourly 1 By: Annie ( Property Week ) Wagner http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-1886 Annie ( Property Week ) Wagner Wed, 07 Oct 2009 08:42:54 +0000 http://www.contentandmotion.com/?p=1136#comment-1886 Excellent site this www.contentandmotion.co.uk and I was really pleased to stumble on what I was looking for... this It's taken me literally 1 hours and 54 minutes of searching the web to find you (joke) ;) so I shall be very pleased to become a regular visitor See you soon Excellent site this http://www.contentandmotion.co.uk and I was really pleased to stumble on what I was looking for… this
It’s taken me literally 1 hours and 54 minutes of searching the web to find you (joke) ;) so I shall be very pleased to become a regular visitor

See you soon

]]> By: renaissance chambara | Ged Carroll - Links of the day http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-152 renaissance chambara | Ged Carroll - Links of the day Fri, 28 Nov 2008 23:03:09 +0000 http://www.contentandmotion.com/?p=1136#comment-152 [...] Free ‘Cut Out and Keep’ Guide to Online PR | Content & Motion* [...] […] Free ‘Cut Out and Keep’ Guide to Online PR | Content & Motion* […]

]]> By: Jean Guillon http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-88 Jean Guillon Wed, 29 Oct 2008 15:27:52 +0000 http://www.contentandmotion.com/?p=1136#comment-88 Good method Roger, I find it says it all. I think the personnalized top level domain coming mid-2009 could have a serious impact on PR, just imagine the possibility to acquire your own extension and the numbre of "pure" generic keywords in your domain names... Good method Roger, I find it says it all. I think the personnalized top level domain coming mid-2009 could have a serious impact on PR, just imagine the possibility to acquire your own extension and the numbre of “pure” generic keywords in your domain names…

]]> By: Chris Lake http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-87 Chris Lake Wed, 29 Oct 2008 13:42:11 +0000 http://www.contentandmotion.com/?p=1136#comment-87 Nice chart Roger... I've made a few other suggestions on the E-consultancy blog but as ever it's about knowing what to leave out, given the space constraints! Nice chart Roger… I’ve made a few other suggestions on the E-consultancy blog but as ever it’s about knowing what to leave out, given the space constraints!

]]> By: Not just a pretty picture « hyperTEXT - Text 100 London Blog http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-86 Not just a pretty picture « hyperTEXT - Text 100 London Blog Wed, 29 Oct 2008 12:29:44 +0000 http://www.contentandmotion.com/?p=1136#comment-86 [...] just a pretty picture Published October 29, 2008 Uncategorized Here’s a nice post from my mate Roger Warner about On Line PR.  Roger’s a former PR guy who seems to be getting [...] […] just a pretty picture Published October 29, 2008 Uncategorized Here’s a nice post from my mate Roger Warner about On Line PR.  Roger’s a former PR guy who seems to be getting […]

]]> By: Roger Warner http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-85 Roger Warner Wed, 29 Oct 2008 10:17:49 +0000 http://www.contentandmotion.com/?p=1136#comment-85 hi john - thats a fab piece from wired mag. ouch! yup - agree, direct is where the real value is at if your relationship is a complex one with the people you're trying to target (like pitching news story!).... to my mind, the granularity of this requyirement will change depending on the market, but the general Online PR stuff in the map ought to at least provide some 'volume' to pour into the top of your funnel.... the rest then, is up to you and your jedi mind tricks! hi john – thats a fab piece from wired mag. ouch! yup – agree, direct is where the real value is at if your relationship is a complex one with the people you’re trying to target (like pitching news story!)…. to my mind, the granularity of this requyirement will change depending on the market, but the general Online PR stuff in the map ought to at least provide some ‘volume’ to pour into the top of your funnel…. the rest then, is up to you and your jedi mind tricks!

]]> By: Raf http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-84 Raf Wed, 29 Oct 2008 10:00:07 +0000 http://www.contentandmotion.com/?p=1136#comment-84 I will print it out! :) Looks very good, indeed. it looks very good! As a part of content optimisation i'd also focus on tagging.. This is a great exercise that improves your internal linking and shows robots what is your site about. From usability perspective tagging gives you a great navigation, for example you can search for "xxx", follow the first search result's link, read the article and stay on the site by browsing related content, again and again.. ;-) I will print it out! :) Looks very good, indeed.
it looks very good!

As a part of content optimisation i’d also focus on tagging..

This is a great exercise that improves your internal linking and shows robots what is your site about.

From usability perspective tagging gives you a great navigation, for example you can search for “xxx”, follow the first search result’s link, read the article and stay on the site by browsing related content, again and again.. ;-)

]]> By: John http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-83 John Wed, 29 Oct 2008 09:55:16 +0000 http://www.contentandmotion.com/?p=1136#comment-83 don't forget good old direct targeting - in many markets you're trying to reach a finite group of influencers as part of your PR efforts and I would include this as a valid channel in distributing online content. this demands a bit more thought on understanding individual needs. I say this as someone who inherited a distribution list that fell foul of mr ego himself: http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html john ps perhaps you can produce a wipe down placemat or fridge magnet ;-) don’t forget good old direct targeting – in many markets you’re trying to reach a finite group of influencers as part of your PR efforts and I would include this as a valid channel in distributing online content. this demands a bit more thought on understanding individual needs. I say this as someone who inherited a distribution list that fell foul of mr ego himself: http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html

john

ps perhaps you can produce a wipe down placemat or fridge magnet ;-)

]]> By: Nigel Kirkby http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-82 Nigel Kirkby Wed, 29 Oct 2008 09:53:23 +0000 http://www.contentandmotion.com/?p=1136#comment-82 I agree with Par. Content good, graphic bad. :) I agree with Par. Content good, graphic bad. :)

]]> By: Roger Warner http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-81 Roger Warner Wed, 29 Oct 2008 09:11:35 +0000 http://www.contentandmotion.com/?p=1136#comment-81 ha - well par, you are the design guru : ) ha – well par, you are the design guru : )

]]> By: Pär Almqvist http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-80 Pär Almqvist Wed, 29 Oct 2008 09:01:25 +0000 http://www.contentandmotion.com/?p=1136#comment-80 You've pretty much covered the essentials of what online marketers need to focus on, and in what order. The visualization itself could be a bit improved - ping me and we can have a go at it together :) You’ve pretty much covered the essentials of what online marketers need to focus on, and in what order. The visualization itself could be a bit improved – ping me and we can have a go at it together :)

]]> By: Gaelle Delehelle-Tapissier http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-79 Gaelle Delehelle-Tapissier Wed, 29 Oct 2008 08:40:17 +0000 http://www.contentandmotion.com/?p=1136#comment-79 I like it: the diagram sums up really well what is online PR. I'm now expectise your "best practise paper" :-) I like it: the diagram sums up really well what is online PR. I’m now expectise your “best practise paper” :-)

]]> By: Roger Warner http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-78 Roger Warner Wed, 29 Oct 2008 06:59:14 +0000 http://www.contentandmotion.com/?p=1136#comment-78 : ) yes - thanks richard. we're about to do a spot of 4.2 as well to generate some wider interest... watch this space : ) yes – thanks richard. we’re about to do a spot of 4.2 as well to generate some wider interest… watch this space

]]> By: Richard Spencer Davies http://www.contentandmotion.co.uk/social-media-pr-blog/free-cut-out-and-keep-guide-to-online-pr/comment-page-1/#comment-77 Richard Spencer Davies Tue, 28 Oct 2008 23:19:05 +0000 http://www.contentandmotion.com/?p=1136#comment-77 Huge fan of this. Guess this would come under 3.2 as a think piece. Keep up the good work with the blog! Huge fan of this. Guess this would come under 3.2 as a think piece. Keep up the good work with the blog!

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