Basic Things to Put in a Monthly Online PR / Social Media Report
2009 is officially the year of transparency and lazer-like measurement.
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
So, without further ado here’s our working list of basic things to put in a monthly Online PR / Social Media client activity report…
(NB: Tell us what you think! What have we missed? What are you measuring??)
Conversion Metrics
- Sales, etc (!!!)
- Sign ups to newsletter, etc
- Downloads of papers & supporting content, etc
Publishing Metrics
- Number of blog posts created
- Number of white papers published
- Number of videos / podcasts posted
- Number of Tweets
- Number of Online Press releases issued
- Number of Articles published
Campaign Metrics
- (eg) PPC click throughs
- (eg) Costs per click, conversion, etc
Basic Web Site Metrics
- Number of visits
- Number of page views
- Average time on page
- Average bounce rates
- Snapshots of most popular content
Basic ‘Follower’ Metrics
- Blog: number of RSS subscribers
- Blog: number of comments received
- Twitter: number of followers
- Twitter: number of retweets
- Twitter: number of backlinks
Basic ‘Coverage’ Metrics
- Blogs: number of post mentions / links
- Media: number of mentions / links
Basic Social Bookmarking Metrics
- Delicious: number of tags
- Dig: number of articles (etc) tagged
- StumbleUpon: number of articles (etc) tagged
- …etc
Basic Social Networking Metrics
- LinkedIn: numbers of A’s to Q’s
- Facebook, etc, etc
Social Media Sharing Metrics
- Video views (You Tube, etc)
- Article views (Scribd, etc)
- PPT views (Slideshare, etc)
- …etc
Influencer Tracking
- Number of blog comments posted by identified influencers
Staff ‘Engagement’
- Number of blog comments posted, blog posts, Tweets, etc
SEO, SERPS & Rankings
- Google: volume of backlinks generated
- Google: search position in relation to top keywords
- Google: news position in relation to top keywords
- Google: blog position in relation to top keywords
- Site: number visits driven by keywords
- Site: bounce rates driven by keywords
- Technorati: blog authority score
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Craig McGill
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Doug - Velocity, B2B Marketing
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Roger Warner
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Joshua
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Roger, Online PR Agency, C&
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joshua
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Roger, Online PR Agency, C&
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