A Social Media Case Study / How To: Escape Studios #CGWhiz Campaign
Here’s a sneak peek at the results of our recent #CGWhiz Social Media campaign with leading CG and VFX Academy, Escape Studios.
(Campaign devised by us and delivered in tandem with Escape Studios’ very excellent PR agency, Brands2Life – who handled media relations, video production, the competition draw and day-to-day aspects of Twitter and Facebook (…we all pitched together for blogging and other areas of Social Networking to make the whole thing fly)).
The project was a barnstorming success. YouTube, Twitter and Facebook were used to promote the brand and enable participants to win a free course at Escape (which is a HUGE ticket for young VFX heads), as well as a work placement at industry leading Visual Effects studio, The Mill (the guys who do all the visual effects for blockbusters like Gladiator, and ads for mega-brands like Adidas).
Granted, with an offer and a cast like this we’d all be fools to screw it up. But, all in all, we’re rather proud of the results. In a nut:
- Overall site registration/conversion goals increased by 63.36% month on month
- Contact requests increased by 35.16%
- Purchases increased by 209.09%
- …and e-Learning service subscriptions increased by 107.62%
Check out the PPT below – a bit of a ‘How To’ guide, explaining tactics, goals set and results gained.
…and please do tell us what you think of it all! 
-
Oscar Del Santo
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