Social Media Campaign: Continental Winter Tyre Safety & Road Value of 20p Coins
With the frosty season upon us, last week saw our re-launch of Continental’s Tyres for Life site – including a bunch of rather neat Social Media sprockets and some top new winter tyre safety tips from the Continental team and BTCC racer Fiona Leggate.
The campaign goal is to reach a non-Top Gear / car geek audience with a more accessible set of content to help UK drivers stay on the road this winter. Working with Continental’s web design team at Periscope, we’ve delivered a spot of content planning, Social SEO and site optimisation, as well as a healthy dose of Online PR to spread the message to the wider web.
What’s it all about? Well, here’s a hint: tread depth is crucial. What Top Gear didn’t tell you is that a 20p piece can work wonders. Place it in your tyre grooves and if you can see the outer edge of the coin then it means it’s time to visit Kwik Fit.
Fiona explains more here:
And, if you’re planning a road trip, you can get the rest of Continental’s advice here:
All very useful stuff, particularly with the festive slogs up and down the M1 fast approaching….
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