Change Agency: Online PR in Information Hungry Markets
Let’s say you’re an innovative fish in a big pond, full of established sharks. Traditional media and marketing routes are extremely important as your paying customers tend to have grey hair and wear blue suits.
They like to read reports by press and analysts and then wave them at their bosses when buying stuff. Trouble is, it’s easier to get a backstage pass to a Rolling Stones gig than break into the press and analysts reportage club.
C&M helps by ruffling a few feathers. We help our clients to break down doors by generating content that demands to be read and loved.
To do this, we identify the issues that really matter – those that place you in the best competitive light, and provide all the necessary angles to make compelling stories for analysts, reporters, bloggers and other centres of influence.
Oftentimes this will take the shape of a (SEO-optimised, buzz-optimised) white paper, video, opinion piece or custom research – something that’s ripe for inclusion in mainstream media.
Once we’ve done this, we seed the content in the most effective ways – via blogging networks, article forums, direct pitches or good old online PR …whatever channel it takes to locate your targets like a heat seeking bomb; and we ensure it’s extremely easy for them to trace this banner content back to your web site (preferably via a well planned and optimised conversion point which results in a call to action – a call, a sign up, a request for a demo, etc).
This stuff works. Our favourite project resulted in a phone call direct to our client from her main target just two hours after seeding the initial content.
Stephen Morgan, Managing Director, Squiz: "We're the guys whose phone started ringing just a couple of hours after kicking our online PR plan off. The results were fantastic - search traffic up, lots of buzz, and all this on a content optimisation plan that was dreamed up and executed in a couple of days. This stuff rocks!"
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Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
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Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
