Change Agency: Online PR in Information Hungry Markets
Let’s say you’re an innovative fish in a big pond, full of established sharks. Traditional media and marketing routes are extremely important as your paying customers tend to have grey hair and wear blue suits.
They like to read reports by press and analysts and then wave them at their bosses when buying stuff. Trouble is, it’s easier to get a backstage pass to a Rolling Stones gig than break into the press and analysts reportage club.
C&M helps by ruffling a few feathers. We help our clients to break down doors by generating content that demands to be read and loved.
To do this, we identify the issues that really matter – those that place you in the best competitive light, and provide all the necessary angles to make compelling stories for analysts, reporters, bloggers and other centres of influence.
Oftentimes this will take the shape of a (SEO-optimised, buzz-optimised) white paper, video, opinion piece or custom research – something that’s ripe for inclusion in mainstream media.
Once we’ve done this, we seed the content in the most effective ways – via blogging networks, article forums, direct pitches or good old online PR …whatever channel it takes to locate your targets like a heat seeking bomb; and we ensure it’s extremely easy for them to trace this banner content back to your web site (preferably via a well planned and optimised conversion point which results in a call to action – a call, a sign up, a request for a demo, etc).
This stuff works. Our favourite project resulted in a phone call direct to our client from her main target just two hours after seeding the initial content.
Stephen Morgan, Managing Director, Squiz: "We're the guys whose phone started ringing just a couple of hours after kicking our online PR plan off. The results were fantastic - search traffic up, lots of buzz, and all this on a content optimisation plan that was dreamed up and executed in a couple of days. This stuff rocks!"
We Help You Identify, Engage, Influence
Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...
We Generate Measurable Online Buzz
Find out how we help you to buzz, win new friends and influence people...
We Drive Quality Traffic & Conversions
Find out how we help you acquire quality web site traffic and drive conversions...
SOAPBOX: BLOG POSTS /// MORE
Wanted: Gundam Mk II Social Media Agency Project Manager …Apply Now!
Yup, we’re hiring again. This time we’re looking for a Gundam-style, skull-crushing, GANT-eating, Karma-centric, Social Media and Online PR Project Manager to help us ace our client satisfaction levels and generally keep the trains running on time…
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
TAGS
#prdebate accessibility Blogs Branding Case Studies Case Study content Content Optimisation Content Optimisation Agency Content Optimization Content Optimization Agency Creative Google Keywords Measurement Online PR Online PR Agency Online PR Debate Our Online PR & Social Media Agency Work pay per click PPC PR Recruitment Reputation Management SEO Social Media Social Media Agency Social Media Campaign Social Media Marketing Social networks Twitter usability web project managementD. I. Y.: RESOURCES /// MORE
A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
