Improving Web Site Conversions & Driving Down Costs
Let’s say you have an established web site which generates a decent level of traffic. You’re already spending on search marketing – Google Adwords, SEO, that kind of thing, but you want more bangs for your buck.
In particular, you’re unsure what portion of your web marketing spend is delivering the most bottom line value. All those consultant reports and ‘black hat’ activities have put you in a spin.
C&M helps by playing it straight. We enable you to create and manage a better set of on-site commercial ‘goals’ and we help you to optimise your site content to serve them as cost-effectively as possible.
Rather than assuming that costly new traffic acquisition schemes are the one and only solution to driving revenue, we try to find answers within the traffic and content that you already have.
We take a deep look at your stats, stir the tea leaves, and create a number of new bets for turning your existing traffic into paying customers (or sign ups, or subscribers, etc).
Nine times out of ten we achieve this goal. We can make your site more profitable by simply optimising your goal paths, retaining good traffic, screening bad traffic, and tweaking your content and design.
In practice, this is a great candidate for a BootStart project – we analyse your site, provide recommendations, and then generate and implement a bunch of new page designs and content – delivering results within days.
Our favourite content optimisation project helped a client dodge an expensive search marketing bullet by unearthing real traffic conversion gems within his existing site content.
This meant that, instead of devoting his marketing budget on new (expensive) traffic acquisition tactics like PPC and affiliate schemes, he was able to turn a fraction of his spend to the content optimisation of five key web pages, which improved conversion rates amongst existing traffic by 20%.
Justin Sayers, MD, Adventure Connections: "We'd had a bunch of varied reports and recommendations from SEO specialists. What we really wanted was help to get our conversion rates up, rather than another costly traffic acquisition exercise. Together with C&M we figured out the least expensive and most effective way to do this was to focus on what we already had. And it's working."
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Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
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Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
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Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
