Improving Web Site Conversions & Driving Down Costs
Let’s say you have an established web site which generates a decent level of traffic. You’re already spending on search marketing – Google Adwords, SEO, that kind of thing, but you want more bangs for your buck.
In particular, you’re unsure what portion of your web marketing spend is delivering the most bottom line value. All those consultant reports and ‘black hat’ activities have put you in a spin.
C&M helps by playing it straight. We enable you to create and manage a better set of on-site commercial ‘goals’ and we help you to optimise your site content to serve them as cost-effectively as possible.
Rather than assuming that costly new traffic acquisition schemes are the one and only solution to driving revenue, we try to find answers within the traffic and content that you already have.
We take a deep look at your stats, stir the tea leaves, and create a number of new bets for turning your existing traffic into paying customers (or sign ups, or subscribers, etc).
Nine times out of ten we achieve this goal. We can make your site more profitable by simply optimising your goal paths, retaining good traffic, screening bad traffic, and tweaking your content and design.
In practice, this is a great candidate for a BootStart project – we analyse your site, provide recommendations, and then generate and implement a bunch of new page designs and content – delivering results within days.
Our favourite content optimisation project helped a client dodge an expensive search marketing bullet by unearthing real traffic conversion gems within his existing site content.
This meant that, instead of devoting his marketing budget on new (expensive) traffic acquisition tactics like PPC and affiliate schemes, he was able to turn a fraction of his spend to the content optimisation of five key web pages, which improved conversion rates amongst existing traffic by 20%.
Justin Sayers, MD, Adventure Connections: "We'd had a bunch of varied reports and recommendations from SEO specialists. What we really wanted was help to get our conversion rates up, rather than another costly traffic acquisition exercise. Together with C&M we figured out the least expensive and most effective way to do this was to focus on what we already had. And it's working."
We Help You Identify, Engage, Influence
Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...
We Generate Measurable Online Buzz
Find out how we help you to buzz, win new friends and influence people...
We Drive Quality Traffic & Conversions
Find out how we help you acquire quality web site traffic and drive conversions...
SOAPBOX: BLOG POSTS /// MORE
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Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
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A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
