Hotels.com Social Media Agency: Nanologs – Fight For Your Right to Holiday
C&M Social Media Case Study Hotels.com
We’re excited to say that we’re working hard with the good folks at Hotels.com on a brand new Social Media campaign to help galvanise British holidaying spirits in times of economic doom and gloom. The great British nanolog has arrived.
As first reported in The Metro earlier this year, Hotels.com has been doing sterling work to help us Brits get ourselves abroad as a ‘right, not a luxury‘ – coining the phrase ‘nanobreak’ in the process. Kind of like a mini-break (only shorter), a nanobreak is a one night trip which allows dedicated fun seekers, day trippers and urban adventurers to cram a well deserved holiday into 24 hours and a slimmer wallet.
Any why not? 2009 has been a bit of a shocker so far. Gordon Brown needs one. Hazel Blears has already taken one. Even I took one in March (I was very grumpy back then). Times may be tough, but we need to fight for our right to holiday and the nanobreak is the perfect relief for battle weary British recessionistas.
So for the next month or so, we’re helping Hotels.com to use a variety of Social Media smarts to promote the cause and get as many Brits as possible packing their bags for a one night stay.
The campaign encourages UK holiday makers to capture a little sunshine and share it with the rest of the world in the shape of a ‘nanolog.’ The idea is to tap in to the nano-Michael Palin in all of us and ask folks to create a series of nano travelogs that showcase the best bits of a nanobreak – in the shape of inspirational, nano-style YouTube snippets, Flickr snaps and Tweets (ie, a collection of little Social Media postcards).
In return, Hotels.com will reward the best of the bunch with an extended nanobreak in Rio (in conjunction with TAP Portugal), and runners up will each get a whopping £200 voucher for their next Hotels.com booking.
Our goal is to promote a very (very!) worthy cause and to help Hotels.com to drive up its number of nano summer bookings.
For further information about the campaign, check out the Hotels.com nanolog pages. You’ll see we’re using a broad selection of Social Media tools and widgets to present all the best British nanologs.
Campaign content, creative and production credits go to us. Design is by the very talented team at Hotels.com.
Behind the scenes there’s a whole lot of influencer analysis, monitoring, dashboarding and keen, creative implementation work from us, but you get the picture. Anyways, enough already. I’ve got a (nano) bag to pack…. Adios!
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