C&M is a Social Media and Online PR Agency. Here’s what we do…

‘Build it and They Will Come’ was never a good maxim for the web.

We create and manage Online communications campaigns and Social Media strategies (plus the creative content assets that fuel them) for progressive brands such as Hackett, Continental Tyres, Rightmove, Wapple and IBM …helping them to engage, rank and convert across all platforms – from search to Social and beyond.

Create. Engage. Rank. Convert. It’s what you need to do…

Here’s a bit of background on how we work:

We help you to maximise campaign effectiveness and minimise the guesswork. (NB: forget ‘viral.’ Think ‘targeted.’)

Social and Online Platform Reports (Audits and Plans)

We use a combination of leading third party technologies and home-spun tools to help you understand the web footprint of your brand, your content, your competition and your key influencers – all wrapped up in a crunchy, nutritious report with graphs, hard data and a concrete set of plans and recommendations to help you chart a new course for Social Media and Online PR.

 

Social Media Training

We deliver a range of Social Media training workshops ranging from the broad – e.g. Social Media 101’s, to the specific – e.g. Twitter Masterclasses. Each is designed to get your in-house digital, marketing and PR teams up to speed and on-board with your campaign and monitoring work.

 

We help you to become a Social content machine: we plan killer assets and campaigns…

Online PR, Social Media & Content Planning

Armed with a set of audit reports and monitoring insights we break down your Online PR activity into a series of action plans. Our aim is to help you re-wire you wider marcoms processes so that Social Media and new content creation, publishing and engagement methods can be baked in at source, rather than tacked on at the end.

 

We help you to engage, rank and convert: from search to Social, and beyond…

Online PR Campaigns

We generate measurable Online PR and Social Media buzz when and where its needed most – whether at point of sale or in your customer’s own Social Media spaces. Using a variety of smart, creative and content-led tactics, we help you understand, get engaged and generate meaningful and measurable interactions in all the right circles.

 

Social Property / Profile Management

We enhance your content processes and the way you implement and manage Social Media properties and communities – Twitter, YouTube, Facebook, etc. Our aim isn’t to run your profiles – you’re best placed to do that because you know your business/customers better than we do. Instead, we help optimise them to gain better distribution, engagement and visibility.

 

Content Creation

Based on a rich set of SEO analytics and Social Media trending insights, we create, publish and distribute a stream of ‘Social’ and SEO content – blog posts, videos, presentations, PDFs, image sets, etc …with a view to enhancing on-site user experiences and off-site discoverability via search engines and Social Media.

 

Social SEO

We radically improve the quality of your Google performance (SERPs), your traffic and your conversion rates using proven Social SEO, Online PR, Content Optimization, and standard SEO techniques… (It’s a virtuous circle: everything we do is designed to optimise your Google ranking and the quality of your traffic.)

 

We measure against the plan, report, revise and go all over again…

Social Media Monitoring and Insights

Using Social Media smarts, we identify and monitor the influential communities that you need to be part of. Our tool sets and reporting help you understand reactions to your brand (from blogs, Twitter, Facebook, LinkedIn, forums, etc) and we give you concrete courses of action – where to get involved, how and why.

 

(A Word About Measurement)

We do it. A lot. Usually in the form of standardised reports which tie our activity to your existing measures for acquisition and awareness – drawing on established metrics common to SEO, PR and conversion tracking. Our goal is to prove our value and earn the right to do more work.

 

OK, so that’s what we do.

Check out how our Online PR Agency works…