C&M is a Social Media and Online PR Agency. Here’s what we do…
‘Build it and They Will Come’ was never a good maxim for the web.
We create and manage Online communications campaigns and Social Media strategies (plus the creative content assets that fuel them) for progressive brands such as Hackett, Continental Tyres, Rightmove, Wapple and IBM …helping them to engage, rank and convert across all platforms – from search to Social and beyond.
Create. Engage. Rank. Convert. It’s what you need to do…
Here’s a bit of background on how we work:
We help you to maximise campaign effectiveness and minimise the guesswork. (NB: forget ‘viral.’ Think ‘targeted.’)
Social and Online Platform Reports (Audits and Plans)
We use a combination of leading third party technologies and home-spun tools to help you understand the web footprint of your brand, your content, your competition and your key influencers – all wrapped up in a crunchy, nutritious report with graphs, hard data and a concrete set of plans and recommendations to help you chart a new course for Social Media and Online PR.
Social Media Training
We deliver a range of Social Media training workshops ranging from the broad – e.g. Social Media 101’s, to the specific – e.g. Twitter Masterclasses. Each is designed to get your in-house digital, marketing and PR teams up to speed and on-board with your campaign and monitoring work.
We help you to become a Social content machine: we plan killer assets and campaigns…
Online PR, Social Media & Content Planning
Armed with a set of audit reports and monitoring insights we break down your Online PR activity into a series of action plans. Our aim is to help you re-wire you wider marcoms processes so that Social Media and new content creation, publishing and engagement methods can be baked in at source, rather than tacked on at the end.
We help you to engage, rank and convert: from search to Social, and beyond…
Online PR Campaigns
We generate measurable Online PR and Social Media buzz when and where its needed most – whether at point of sale or in your customer’s own Social Media spaces. Using a variety of smart, creative and content-led tactics, we help you understand, get engaged and generate meaningful and measurable interactions in all the right circles.
Social Property / Profile Management
We enhance your content processes and the way you implement and manage Social Media properties and communities – Twitter, YouTube, Facebook, etc. Our aim isn’t to run your profiles – you’re best placed to do that because you know your business/customers better than we do. Instead, we help optimise them to gain better distribution, engagement and visibility.
Content Creation
Based on a rich set of SEO analytics and Social Media trending insights, we create, publish and distribute a stream of ‘Social’ and SEO content – blog posts, videos, presentations, PDFs, image sets, etc …with a view to enhancing on-site user experiences and off-site discoverability via search engines and Social Media.
Social SEO
We radically improve the quality of your Google performance (SERPs), your traffic and your conversion rates using proven Social SEO, Online PR, Content Optimization, and standard SEO techniques… (It’s a virtuous circle: everything we do is designed to optimise your Google ranking and the quality of your traffic.)
We measure against the plan, report, revise and go all over again…
Social Media Monitoring and Insights
Using Social Media smarts, we identify and monitor the influential communities that you need to be part of. Our tool sets and reporting help you understand reactions to your brand (from blogs, Twitter, Facebook, LinkedIn, forums, etc) and we give you concrete courses of action – where to get involved, how and why.
(A Word About Measurement)
We do it. A lot. Usually in the form of standardised reports which tie our activity to your existing measures for acquisition and awareness – drawing on established metrics common to SEO, PR and conversion tracking. Our goal is to prove our value and earn the right to do more work.
OK, so that’s what we do.
Check out how our Online PR Agency works…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
















