Online PR, Social SEO, and Social Media Agency Services

‘Build it and They Will Come’ was never a good maxim for the web.

To move the needle you need more than a Twitter profile and a Facebook widget. You need an out-and-out Social Media and Online PR Agency…

The stuff we do may not be new to you: you may be a Social Media Addict or a Ning Ninja already. But in our experience, a traditional PR agency doesn’t really do Online PR, and a digital agency usually avoids good old fashioned PR deliverables like content …leaving the job of stitching together an integrated Online awareness and acquisition campaign down to you.

We’re a different kind of firm. We’re a Social Media and Online PR Agency. We prefer to think totally web- and content-first, placing innovative thinking in Social Media, Online communities, progressive PR, SEO and Content Optimisation at the heart of everything we do – and you ought to too.

We love helping you rewire some of your basic communications practices to get you (very visible) Online PR, Social Media and SEO results, FAST!

We deliver the following Online PR, Social Media and SEO services…

Social Media Monitoring

Using Social Media smarts, we identify and monitor the influential communities that you need to be part of. Our tool sets and reporting help you understand reactions to your brand (from blogs, Twitter, Facebook, LinkedIn, forums, etc) and we give you concrete courses of action – where to get involved, how and why.

 

Social Media Audits

We use a combination of leading third party technologies and home-spun tools to help you understand the web footprint of your brand, your content, your competition and your key influencers – all wrapped up in a weighty report with graphs, hard data and a concrete set of conclusions and recommendations to help you chart a new course for Social Media.

 

Online PR & Content Planning

Armed with a set of audit reports and monitoring insights we break down your Online PR activity into a series of action plans. Our aim is to help you re-wire you wider marcoms processes so that Social Media and new content creation, publishing and engagement methods can be baked in at source, rather than tacked on at the end.

 

Online PR Campaigns

We generate measurable Online PR and Social Media buzz when and where its needed most – whether at point of sale or in your customer’s own Social Media spaces. Using a variety of smart, creative and content-led tactics, we help you understand, get engaged and generate meaningful and measurable reactions in all the right circles. We also measure this work rigorously – always!

 

SEO Content Writing/Production

Based on a rich set of SEO analytics and Social Media trending insights, we create, publish and distribute a stream of ‘Social’ and SEO content – blog posts, videos, presentations, PDFs, image sets, etc …with a view to enhancing on-site user experiences and off-site discoverability via search engines and Social Media.

 

Property Management

We enhance your content processes and the way you implement and manage Social Media properties and communities – Twitter, YouTube, Facebook, etc. Our aim isn’t to run your profiles – you’re best placed to do that because you know your business/customers better than we do. Instead, we help optimise them to gain better distribution, engagement and visibility.

 

Social SEO

We radically improve the quality of your Google performance (SERPs), your traffic and your conversion rates using proven Social SEO, Online PR, Content Optimization, and standard SEO techniques… (It’s a virtuous circle: everything we do is designed to optimise your Google ranking and the quality of your traffic.)

 

Social Media Training

We deliver a range of Social Media training workshops ranging from the broad – e.g. Social Media 101’s – to the specific – e.g. Twitter Masterclasses. Each is designed to get your in-house digital, marketing and PR teams up to speed and on-board with your campaign and monitoring work.

 

(A Word About Measurement)

We do it. A lot. Usually in the form of standardised reports which tie our activity to your existing measures for acquisition and awareness – drawing on established metrics common to SEO, PR and conversion tracking. Our goal is to prove our value and earn the right to do more work.

 

OK, so that’s what we do.

Check out how our Online PR Agency works…