Drive Conversions

Here’s how we usually approach our traffic acquisition and conversion campaigns…

Put simply, our goal is to publish compelling content that will help you rank more effectively on Google and drive more relevant, engaged traffic to your site. ‘Compelling content’ in this sense means a) findable, b) readable and c) indexable.  This is how we do it…

Content Findability

Our first task when planning your content is to make it findable. In simple terms, we help structure your on- and off-site content using the keywords that your audience is using to search the web – so that we improve your chances of featuring on the first couple of pages of Google in relation to a given search query.

Content Sociability

Our second task is to take these keywords and apply them to content that’s worthy of being read – by both humans and crawlers.  We do this by thoroughly researching your market and giving your content a driving purpose. We align all of our content with the search and keyword zeitgeist and we make it social and easy to share.

Content Optimisation

Having established your keyword set and some marketable ideas, we ensure your content is as accessible and indexible as possible – via some laser-like Content Optimisation work.

Social Publishing (You Tube, Twitter, etc)

At the same time, we will create a variety of Social Media ‘channels’ upon which we repurpose and republish our core content. Our goal here is to engage with relevant audiences and build a following for you that translates into quality backlinkage, qualified traffic and social (viral) distribution of your content assets.

Here’s That as a Chart…

The Net Effect: Qualified Traffic and Conversions

Once we’ve done this content creation and optimisation work we then take it to market via all the right channels in order to increase your web ‘footprint.’

We identify and engage with your most influential ‘affiliate’ publishers – bloggers, news sites, forums and Twitterers – and encourage them to publish and spread the message on your behalf. This activity generates a mass of optimised comment, backlinkage and conversation that directs quality traffic to your site and creates an immediate, positive ‘halo’ effect on your Google rankings.

Here’s a Great Client Example, Squiz and its ‘Open Source CMS’

Measurement

We provide monthly campaign reports that detail all of your key metrics. Importantly, we devise our reporting based around your requirements and deliver them in whatever format works best for you. For example, we look at:

• Number of purchases / bookings / downloads / signups (and campaign costs per signup)
• Volume of traffic driven to the target site as a result of our work
• Number of comments posted by others in relation to our content
• Number of blog mentions for our work / content
• Number of social bookmarks / backlinks in relation to our campaign content
• Number of Twitter followers / LinkedIn (etc) Group members / etc
• Number of Tweets / Re-Tweets
• Number of YouTube (etc) ‘views’
• …etc

Here’s How We Measure Up for Squiz’s Targeted Traffic Acquisition

…And Here’s How We Help Them Convert