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featured10 - Rare Content for your Social Media Marketing

Rare Content for your Social Media Marketing

The game is on and you are up against small and huge businesses selling the same products and services. What will you do to win this battle? Winning or having an edge over your business competitors is a tough thing to do. You have to go beyond what your competitors are planning and what’s worst, they are instances that you have to do the impossible just to succeed and attract your target consumers.

Do not let this taught bring you down because companies like Content and Motion are here to help you out. According to this leading agency, if you want to stand-out and win your audience interest, the best thing you can do is to focus on your social media marketing content. Why?

Social Media apps are widely used today by everybody through day and night. If you want to reach your audience effectively social media is the way to go. In social media marketing, marketers like you are required to come up with original social media contents to be posted daily.

If so many ideas and things are running through your head, you’ll find it hard to come up with fresh and unique contents. With this article, you’ll be able to learn more ideas that you can use as you create your next social media posts.

Idea #1 Following Schedule of Daily Themes

21 - Rare Content for your Social Media Marketing

You should choose a theme for specific days of the week so that it would be easier for you to come up with fresh contents for your social media accounts. By following themes you are boosting consistency for your brand and you are giving your audience something to look up to.

Idea #2 Write content about unusual holidays

22 - Rare Content for your Social Media Marketing

Do you know every day of the year claims an unusual holiday? You don’t believe, are you aware that October 8 is considered as Octopus Day? Yap, unusual it is. Used these funny holidays to your advantage by creating contents about it, for sure your audience has never heard of it before. Have fun posting these holidays and make sure to include a Hashtag.

Ideas #3 Go and pose a very attracting question

23 - Rare Content for your Social Media Marketing

The people or what we call now as “netizens” are fond of giving away their opinions and sharing their personal experiences on social media and you can actually see that on Facebook. To engage with them, start your content by asking a question.

For instance, you are marketing your restaurant, ask simple questions like “what do you like to eat on a date?” or “what kind of meal do you prefer during the family day?” To boost its visibility, you should include a graphic or photo.

Idea #4 Ask your audience to participate to the “Fill in the Blank”

24 - Rare Content for your Social Media Marketing

For more attracting posts, start it off with a fill in the blank, this can help attract conversation on your social media account.

Do these crazy and fun ideas as you create your next social media marketing posts and for sure the netizens will find your contents very fresh, funny, and unique all at the same time.

featured9 - 10 Unbreakable Laws of SMM

10 Unbreakable Laws of SMM

Social Media is very powerful these days. The majority of people is engaging on it a daily basis and spends a lot of time with it. If you want to succeed in your business, you should learn to leverage the power of content and social media marketing. But, let me tell you that getting started without any experience could be really challenging on your part.

Meaning of Social Media Marketing

It is important that before engaging in social media marketing, you are fully aware of the fundamentals. Begin with the meaning of social media marketing. The truth is, social media marketing is really a broad term so let’s go for the most popular definition which is, it is a methodical use of marketing on other technological concepts in order to achieve a specific goal for a company.

Now that you are aware of its meaning, the next thing you should know is that social media marketing has laws that can help you build a strong foundation that can serve your customers and your brand.

10 Laws of Social Media Marketing:

1. The Law of Listening, if you want to succeed in social media and content marketing, you have to listen and less talking. Join discussions and read your online targets preferred online contents.

2. The Law of Focus, you should learn to specialize by focusing on social media and content marketing strategy that are capable of strengthening a brand.

3. The Law of Quality, it is better to have thousands of users who read, share and talk about your content than have hundreds of thousands of users connecting to your with the first time and eventually disappear.

4. The Law of Patience, success does not happen overnight. You should be patient as you wait for results.

5. The Law of Compounding, by publishing quality contents and workhard to build quality followers. They will share your content with their very own audience on different social media platforms. The sharing of contents can open new entry points to search engines.

6. The Law of Influence, spend time interacting with online influencers in your market who have quality audiences and are interested in your products and services. Make sure to connect with these people and build a sturdy relationship.

7. The Law of Value, stop spending so much time promoting your products on social media, instead, start adding value to your conversations by creating amazing contents and developing a relationship that could last.

8. The Law of Acknowledgement, building good relationships is essential to the success of social media marketing, so make sure that you are acknowledging everyone who is reaching out to you.

9. The Law of Accessibility. If you want to succeed, do not publish your content and just disappear. Make sure that you are available to your audience which means, you have to constantly publish content and participate in conversations.

10. The Law of Reciprocity. Never expect that people will talk about your content and share it with others. Instead of feeling sad, you should spend a portion of your time sharing and talking about contents that are published by others.

It is said that “laws are meant to be broken” but, in social media marketing, laws should be followed to ensure once success in reaching out their audience.

linkbuilding - Link Building Tips & Tricks For Small Businesses

Link Building Tips & Tricks For Small Businesses

The digital marketing phenomena known as search engine optimisation used to rely heavily on the concept of link building. However, as business ventures and corporations took to controversial link building exercises, Google revamped its strategy. Regardless, it has managed to retain its position as a critical ranking factor on search engine result pages.

What is Link Building?

If someone has placed a direct link to your website, it reflects as an authentic source of information and content. That link represents the worth of your content as someone has quoted it as a reference. This is what encouraged search engine giant Google to utilise backlinks as a ranking variable. It was a simple concept: the higher the number of links from external, pertinent websites to your website, the higher you would be placed on a search engine result page.

With time, Google’s ability to the relevance and quality of a backlink has increased greatly. It has started to identify questionable links and has stringent penalty policies to deal with entities engaging in such practices. Despite this, when done right, link building can be an effective factor in giving you a top position on Google’s result pages. Keep in mind that other factors have also come into play for ranking decisions since the last few years.

Check out our top tips for link building in the year 2018 shared to us by the team at Edinburgh SEO.

Use Research and Data

The application of research and data is one of the most powerful link-building techniques to exist in the virtual realm. As per search engine optimisation gurus, it is seventy percent more effective than other link building alternatives. The essence of first hand primary research cannot be emphasised enough. Nothing holds greater value then original, verified content that shares industrial insights and never-shared before facts. Being the owner of such data gives you the right to earn backlinks and will bring people over to you instead of you being the one to chase them.

How can you apply this to link building?

  1. Find a subject area that will add value to your target audience. For instance, a fitness club can explore and research the effectiveness of different kinds of diets. It can invite its members to take part and research which diet yielded the greatest amount of weight loss results.
  2. Do your own primary research. Taking the example from above, it is recommended to focus on a specific sample size and implement demographic parameters such as age and gender. Gather as many variables as you can and remember that the more your research data is illustrative of a specialised customer or industry group, the higher the possibility of building links.
  3. Publish your findings and dress it up with some design feel. Use graphs, charts and tables to make it reader friendly.
  4. Kick off a series of content pieces that stem from your primary research. We are talking podcasts, blog posts, infographics, tweets and what not.
  5. It is imperative that you get your research out there and promote it productively. Let people know that there is a whole plethora of knowledge that you are willing to share about the world of fitness.

Publish Content on Social Media Platforms

The majority of search engine optimisation companies find posting content on social media platforms to be effective 68% of the time. This increasing the chances of your content gaining links naturally and also helps gain social signals.

How can you apply this to link building?

  1. Download social listening programs to locate your target market on social media. This will help you monitor the strength of your brand on these platforms and let you concentrate your efforts on solidifying the brand footprint on those channels.
  2. Evaluate the engagement rate on these social media platforms and see which is the most popular.
  3. Draft content that is going to captivate your consumer’s interest.
  4. Re-promote your existing content: Keep the word going about your research and reformat it in different ways to share it. Publish it on other platforms besides Facebook – such as Instagram & Snapchat. Do give it a slight mention every other week to keep attracting different links.

Posting Sector Specific Interviews

This is another effective tool in link building for search engine optimisation techniques. Publishing interviews from leading experts in your niche or industry will appeal to other online businesses to quote you as a resource and link to your website as well. in order to have a successful interview, keep the following two things in mind: try to find a key influencer or a popular voice in your industry and also structure your interview questions to be relevant. Create your questioning strategy around benchmarked practices, business values, customer insights and such.

How can you apply this to link building?

  1. Research and do your due diligence.  Try to find what subjects are of interest to your customer market and which opinion leaders will be able to offer valuable business insights to your audience. Learn about your selected interview candidate’s background to verify his authenticity and expertise on the topic.
  2. Plan your questions in advance. Put your list of questions together that will peak your reader’s inquisitiveness and serve as a solution to any points of concern.
  3. As important as it is to stay on track during the interview and direct the flow of conversation towards your relevant topic, it is acceptable to incorporate some other topics of interest as well.
  4. Just like original primary research, formal interview specific interviews are going to be useless if you are unable to share them with the world.
  5. Recycle your content and share your interviews on variant social media platforms. Do send the final version of your interview to your candidate as well as he may want to link to it as well

Using Videos to Generate Links

There are plenty of user friendly online tools that can help you edit and promote your videos.  Similar to the content promotion strategies above, share your videos on social media and post it on Youtube as well. This will help you gain exposure and obtain external relevant links.

featured8 - Latest Trends in Social Media Marketing to Watch Out for!

Latest Trends in Social Media Marketing to Watch Out for!

The business sector is known as the most chaotic industry. Why? For the reason that thousands of businesses and companies are going against each other to compete for sale and for consumers, well, that’s how businesses really work.

Due to the intense competition taking place on online businesses and on actual stores, the majority of brands are doing everything they can and are trying new ways on how they can connect with their audience using various platforms. The greatest challenge they have to face is that consumer’s attention spans are decreasing to eight (8) seconds. With social media, every user scrolls down through 300 feet of content providing the smallest window of opportunity to grab their attention.

If you’re a marketer, how will you handle the situation and how will you get your consumers once again?

For professional marketers, you should take advantage of the evolving development of social media content marketing but you have to use a more humane approach. To help you out, here are some of the latest trends in social media content marketing that are predicted to make a huge impact this 2018.

1. Businesses Investing in Talent

At this very moment, companies are well-aware of the fact that social media is essential when it comes to consumer and brand engagement that’s why they have been investing and focuses more on their social strategies. This year, you’ll see company’s focus on this and on hiring qualified individuals that are capable of providing contents for all social media platforms.

2. A Mobile Ready Content

Believe it or not, 9 out of 10 people spend hours engaging on social media platforms like Facebook. This app has been the most popular platform for years and as the majority continues to involve to it, brands will surely spend more time and effort just to provide mobile-ready content. This type of content is much simpler and has few presses to engage with but, contents like these require knowledgeable and experienced workers.

3. Fuller or Richer forms of Content

In general, rich content is equivalent to more engagement. This content refers to any content that is able to facilitate user interaction. For the best sample, videos are in the top. It requires users to click play and is encouraging them to leave some comments.

4. Aligning with User Generated Content

It is proven that 80% of online users trust online consumer opinions and higher percent prefer recommendations from people they know. As you create a social strategy, it is the right time to leverage on user-generated contents. This 2018, you’ll be able to see brands spend more time with this type of contents.

Social media platforms are presenting new opportunities in creating contents that can build a meaningful relationship with the consumer. If you want your business to succeed this 2018, you should learn to adjust to the latest trends.

info3 - Latest Trends in Social Media Marketing to Watch Out for!
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featured6 - Build Your Winning Brand Strategy in Just 4 Steps

Build Your Winning Brand Strategy in Just 4 Steps

Did you know what the most important fragment of your business is? Your brand is the most important fragment of your business. As a matter of fact, HubSpot stated that a brand does not refer to the product, the business’ name, or the business site. A brand has a bigger meaning than those things because it is something that is elusive.

This pertains to what your clients think the moment they see or hear your brand. It also covers the emotional and factual aspect of your clients. But with a winning brand strategy, you can influence the perception of your clients. Learn how you to make a brand strategy in just 4 steps.

Identify Your Brand Strategy

11 - Build Your Winning Brand Strategy in Just 4 Steps

What is the message that your business wants to deliver to your audience? What do you want them to think every time they hear or see your brand name? Do you have a solid purpose to drive your business?

All brands make promises to customers, so come up with something unique for people will notice your brand. The first thing that you need to have is a defined purpose. Given that every business aims to make money, you have to think of a vision that will make difference in the world and encourage customers to pick your brand over your competitors. For example, Coca-Cola delivers a message through using a lifestyle platform to inspire and communicate hope to the audience.

Develop Your Brand

12 - Build Your Winning Brand Strategy in Just 4 Steps

Your business’ personality is very important, so find ways on how you can improve it all the time. So some research whether the design and digital media tactics will help boost your brand personality. Find out how your brand will be able to show customers the value you want them to learn from your business.

If your business says you value customers over everything, how will your business show it to them every day? Gone are the days where companies just focus on words of promises alone. Do something and put your vision and mission into action. Make your brand’s promise come true.

Communicate Your Brand

13 - Build Your Winning Brand Strategy in Just 4 Steps

The avenues of communication that your business uses should be consistent and inclined to your brand’s personality. Come up with specific goals and strategies to communicate your brand by appealing to your customers’ passionately and do some research on how people see your brand. Create different consumer personas to understand what your customers want and need.

Communicate Your Brand Strategy

14 - Build Your Winning Brand Strategy in Just 4 Steps

Once you have the winning brand strategy, it’s time to communicate it to your customers. Content and Motion provides informational input when it comes to marketing, content, social, and branding to help people like you to succeed.

You can also attend conferences that are related to your niche to help you come up with a successful brand. Keep on increasing your scope and network with people in and out of your industry to increase your chance of getting customers.

Now Learn How to Conquer Your Writers Block and Summon Inspiration 820x380 - Overcoming writer’s block - All you need to know!

Overcoming writer’s block – All you need to know!

Just for the irony of it, I really wanted to leave this page completely blank.

Hilarious right?

I’m certain such a jape would garner not only smiles and laughter from such a canny witticism but more predominantly a solidarity from writers the world over. However, that wouldn’t be much use to those of you hoping for an explanation into this stumbling block and a few clues into how to beat it. So here we go. Let’s hope they get you over your hump and back to business.

What is writer’s block?

Writer’s block is the horrifying moment where everything, absolutely everything, dries up. Your ideas, your creativity, your drive and your will to sit down and write a single word you can be proud of has taken leave from your brain and it feels like it isn’t coming back in any kind of a hurry.

Why has it so suddenly and cruelly hijacked your usual process?

Your brain might be busy processing something else. You may have all sorts of ideas but at this moment in time there isn’t a single one of them that seems good enough to be worth starting on or you might simply be tempted by all the other things that you could be doing instead if your heart just isn’t in it.

They’re all valid reasons and there’s plenty more to boot. Most of the time we’re scared to write in case it’s not going to be good enough for those we’re writing for and worse still, not good enough for ourselves. We want everything we write to be the best it can be and if we don’t have that confidence in our work then there’s a good chance it probably won’t be. So tell yourself, you’ve done it before and you can do it again. Convince yourself. It’s in there, and you can eek it out, it’s just going to take a little effort on your behalf.

Sometimes you just can’t force it

Rubbish. Sit at the screen and force it. Do it. That is without doubt the very first thing you should try.

Write. Just write.

You’ve heard the phrase ‘dress for the job you want, not the one you have’, well, writing, or attacking any creative outlet, is pretty similar. So many times all you really need is a kick-start. So write. What comes out might not be the brilliance you’re hoping for but maybe, just maybe, it will be the first step into a re-write, an edit or a fine tune into something that has the makings of such

brilliance. Fake it until you make it. That’s my best advice to you. Try. Force yourself, and then if that doesn’t work, move down the list and come back to it again when you’ve given yourself the break, the recharge, or whatever else you can try to re-gather and regroup your thoughts. Then try again. But do try. Try.

So what else should we do?

We should examine what we think our problem is and if we can, fix it. Generally we think we’ve got nothing to write about, we have no good ideas, and perhaps we don’t have any ideas so start with that. How should we go about digging some up? How do we get that ideas pool topped back up so we can swim about in it again?

Sit back and think

Where do your ideas usually come from? If they’re part of your thinking process then think. If they come from inspiration, then go read other material that would normally inspire. If they come by accident from conversation then pick up the phone and talk to someone who can help you juggle things up a bit. Brainstorming is good. Not only will you have an opportunity to create some good ideas out of practically nowhere but also the psychology of spending time with friends will feed the healthy chemicals in your brain it needs to better enjoy the challenge you’re really facing.

Go find your answers

If your thought processes require solidarity or space then get out of the office. Go for a walk or a run. Go sit in a coffee shop and watch the world go by. Any one of the people you notice in passing might be the trigger for what you’re missing. Stories are all about people’s actions and reactions after all, why not get some first hand experience of how they behave outside of your mind?

Reboot your system

Not your computer, your head. For half an hour, ten minutes or half a day, go turn off and do something completely unrelated. Tell yourself that a break is all you need. When you do go back to the job hopefully your brain will have believed you and subconsciously prepared a host of new ideas for when it knows you’re going to start again, with a newly added vengeance to get the job done.

Be inspired

Instant access inspiration is a great place I find. Listen to some music but put your headphones on and really listen. If it’s passionate and has a point, or a story, there could be something in there you can glean for yourself. It often takes just one line to get you moving and once that big old ball is rolling

there’s often no stopping it. As we learned earlier, sometimes it’s just about getting started and if one line from one song, or one poem, or one meme even, then that’s worth its weight in gold for you.


Not out of panic if there’s a deadline looming — but from exercise. One of the ways we can help our brain to perform at its best is to stimulate our body. Get your blood flowing to all corners of your body and soul and it could well be enough to fire up those dormant neurones and drive them into action.

Be positive — avoid the negative trap

The worst thing you can do is to become maudlin and think negative thoughts.

Don’t wallow in your failure so far.

Don’t make excuses; you’re better than that for sure.

And don’t give up.

All of these things will just reaffirm your brain’s current pathway that it’s useless and has already failed. So take a time-out but as soon as you can get back on that horse. Go back to where we started, tell yourself you’ve got this, pick up your pen or boot up your computer and write.

Just write.


Start somewhere new, somewhere you’ve already been. Start anywhere. Write anything. Write a bad idea if you have nothing else. You can delete it if it really was that terrible; but then decide why it was so terrible and write a better one. It’s only a draft after all; it doesn’t need to be genius. The genius might be hidden somewhere in between the lines you haven’t written yet SO WRITE.

If you do, I’ll bet my shirt you’ll get a lot further than if you didn’t. More than likely it will be the stepping-stone you needed to get off the rollercoaster and back on track.

So do we understand each other? Do you know what to do now?

Well what are you waiting for?

Go write.

featured5 - 2018 Marketing Conferences to Check out this March!

2018 Marketing Conferences to Check out this March!

Are you up for some mind boost this March 2018? Fill your calendar with worthwhile conferences to discover, learn, and network with more people in the marketing industry. The best part of marketing is that it never stops growing so a regular dose of new marketing inputs will help you a lot. Check out the marketing conferences here this March and see which you should fit into your schedule.

March 2018 Marketing Conferences

C3 (Conductor)

March 7 – 8, 2018

If you are looking for a marketing conference that is packed with inspiration, insights, and of course innovation, then this C3 2018 conference is what you’re looking for. Conductor’s conference 2018 will cover the different factors of digital marketing like traffics and site rankings, SEO, content tactics, and its implementation. But the best part of this event is its most awaited after party. Where else will you find a conference that throws and after party to network with the speakers, partners, and co-attendees better while in relaxing?

Engage Conference

March 8, 2018

Previously known as “SearchFest”, Engage Conference is a one whole day event on digital marketing. This conference will cover technological advancements such as content, creative, advertising, SEO, paid media, UX design, and paid media. It will also present exclusive learning tracks about digital marketing under its theme “Forward-Thinking and Relevant”.

The event will take place at The Sentinel Hotel in Portland, USA.

Search Marketing Expo and Conference Series (SMX)

March 13 – 15, 2018

If you can’t get enough with Search’s conferences, then SMX should be part of your to-do list this March 2018. SMX conference 2018 will be focusing on SEO and SEM since search marketing has become bigger more in-demand in the digital marketing industry. Since 2007, the expo continues to help thousands of marketing experts around the globe create top-notch strategies and implementations in marketing.

If you are interested to attend this event, mark your calendar now and plan your trip to San Jose, California for SMX West.

Baby Bathwater

March 15 – 18, 2018

From the event’s name alone, you can already tell that it is different from the usual marketing conference that you would see on posts. Unlike other conferences, this event discourages self-serving selling and networking. Instead, what you will have here are well-known speakers, a carefully evaluated company, excellent content, and the mouth-watering food.  Based on the previous attendees of this event, everyone in this event is genuinely serious and focused on helping to change the world.

This year’s speakers include Lisa Buyer-The Buyer Group founder, Bert Jacobs-Life is Good founder, and Andrew Warner-the founder of Mixergy.

IBM Think Conference

March 19 – 22, 2018

Taking place in Las Vegas, Nevada, IB Think conference will be presenting the most brilliant updates on AI, cloud, data, IT infrastructure, security, loT, and so much more. Coming from the renowned in these fields, don’t miss this event to get inputs at first hand.

Intelligent Content Conference

March 20 – 22, 3018

To make the most of your stay in Las Vegas, Nevada, why not attend this Intelligent Content conference as well? Bring your team of marketing managers and content creators to deepen your knowledge of content marketing strategy. Starting from personas up to tackling the latest technology, your three-day attendance will be worth it.

Are you ready to meet new people in the marketing industry and add more important insights to feed your brain cells? Pack your bags now and get ready to have a fruitful March this year!

featured2 - Improve Your Content with these 3 Free Grammar Apps

Improve Your Content with these 3 Free Grammar Apps

Writing can be one of the most boring things in the world according to some people. Though I don’t completely agree with this statement, I can’t really blame them if they didn’t have the interest and patience to write. It can be because they didn’t have a great experience writing journals and other written requirements during their school days.

It could also be because they prefer dancing, acting, singing, or sports than sit in one corner and write. But for some who have a passion on writing, writing is our way of expressing our feelings. It is our way of releasing our brains’ creative juices and connecting with other people. We inspire people through writing. But it’s still not too late to try and develop your skills in writing.

Top 3 Free Grammar Apps

To help you improve your writing and come up with a content that you can be proud of, these are the top grammar apps that you can use for FREE:


1 - Improve Your Content with these 3 Free Grammar Apps

If you never heard of Grammarly before, it is one of the most popular grammar apps today. Why? Aside from the fact that you can create your own account here for free, it compiles every file that you run on it online. Thus, you can go back and retrieve your old files anytime or even download it. It also offers a desktop-integrated option so you can edit your content offline.

Let this app correct your spelling, typographical errors, punctuation, tenses, repetition, and contextual spelling.


2 - Improve Your Content with these 3 Free Grammar Apps

Ginger Software is a comprehensive language and grammar checker for free. You can access it online, or download it on your desktop. Aside from correcting grammar errors, it also provides correction on phonetic spelling errors so your writing can look smoother and natural. Ginger can also translate your content for more than 40 languages and give practice courses based on the errors it detected from your work.


3 - Improve Your Content with these 3 Free Grammar Apps

Named after Ernest Hemingway, Hemingway is an online grammar tool that has a terse ability to improve your writing. It also features font editors, level of readability, reading time, the total number of letters, characters, words, sentences, and paragraphs.

For more information on how you can improve your writing and produce high-quality content, follow Content and Motion and be the first to read our informational posts. Enjoy writing!