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featured6 - Build Your Winning Brand Strategy in Just 4 Steps

Build Your Winning Brand Strategy in Just 4 Steps

Did you know what the most important fragment of your business is? Your brand is the most important fragment of your business. As a matter of fact, HubSpot stated that a brand does not refer to the product, the business’ name, or the business site. A brand has a bigger meaning than those things because it is something that is elusive.

This pertains to what your clients think the moment they see or hear your brand. It also covers the emotional and factual aspect of your clients. But with a winning brand strategy, you can influence the perception of your clients. Learn how you to make a brand strategy in just 4 steps.

Identify Your Brand Strategy

11 - Build Your Winning Brand Strategy in Just 4 Steps

What is the message that your business wants to deliver to your audience? What do you want them to think every time they hear or see your brand name? Do you have a solid purpose to drive your business?

All brands make promises to customers, so come up with something unique for people will notice your brand. The first thing that you need to have is a defined purpose. Given that every business aims to make money, you have to think of a vision that will make difference in the world and encourage customers to pick your brand over your competitors. For example, Coca-Cola delivers a message through using a lifestyle platform to inspire and communicate hope to the audience.

Develop Your Brand

12 - Build Your Winning Brand Strategy in Just 4 Steps

Your business’ personality is very important, so find ways on how you can improve it all the time. So some research whether the design and digital media tactics will help boost your brand personality. Find out how your brand will be able to show customers the value you want them to learn from your business.

If your business says you value customers over everything, how will your business show it to them every day? Gone are the days where companies just focus on words of promises alone. Do something and put your vision and mission into action. Make your brand’s promise come true.

Communicate Your Brand

13 - Build Your Winning Brand Strategy in Just 4 Steps

The avenues of communication that your business uses should be consistent and inclined to your brand’s personality. Come up with specific goals and strategies to communicate your brand by appealing to your customers’ passionately and do some research on how people see your brand. Create different consumer personas to understand what your customers want and need.

Communicate Your Brand Strategy

14 - Build Your Winning Brand Strategy in Just 4 Steps

Once you have the winning brand strategy, it’s time to communicate it to your customers. Content and Motion provides informational input when it comes to marketing, content, social, and branding to help people like you to succeed.

You can also attend conferences that are related to your niche to help you come up with a successful brand. Keep on increasing your scope and network with people in and out of your industry to increase your chance of getting customers.

Now Learn How to Conquer Your Writers Block and Summon Inspiration 820x380 - Overcoming writer’s block - All you need to know!

Overcoming writer’s block – All you need to know!

Just for the irony of it, I really wanted to leave this page completely blank.

Hilarious right?

I’m certain such a jape would garner not only smiles and laughter from such a canny witticism but more predominantly a solidarity from writers the world over. However, that wouldn’t be much use to those of you hoping for an explanation into this stumbling block and a few clues into how to beat it. So here we go. Let’s hope they get you over your hump and back to business.

What is writer’s block?

Writer’s block is the horrifying moment where everything, absolutely everything, dries up. Your ideas, your creativity, your drive and your will to sit down and write a single word you can be proud of has taken leave from your brain and it feels like it isn’t coming back in any kind of a hurry.

Why has it so suddenly and cruelly hijacked your usual process?

Your brain might be busy processing something else. You may have all sorts of ideas but at this moment in time there isn’t a single one of them that seems good enough to be worth starting on or you might simply be tempted by all the other things that you could be doing instead if your heart just isn’t in it.

They’re all valid reasons and there’s plenty more to boot. Most of the time we’re scared to write in case it’s not going to be good enough for those we’re writing for and worse still, not good enough for ourselves. We want everything we write to be the best it can be and if we don’t have that confidence in our work then there’s a good chance it probably won’t be. So tell yourself, you’ve done it before and you can do it again. Convince yourself. It’s in there, and you can eek it out, it’s just going to take a little effort on your behalf.

Sometimes you just can’t force it

Rubbish. Sit at the screen and force it. Do it. That is without doubt the very first thing you should try.

Write. Just write.

You’ve heard the phrase ‘dress for the job you want, not the one you have’, well, writing, or attacking any creative outlet, is pretty similar. So many times all you really need is a kick-start. So write. What comes out might not be the brilliance you’re hoping for but maybe, just maybe, it will be the first step into a re-write, an edit or a fine tune into something that has the makings of such

brilliance. Fake it until you make it. That’s my best advice to you. Try. Force yourself, and then if that doesn’t work, move down the list and come back to it again when you’ve given yourself the break, the recharge, or whatever else you can try to re-gather and regroup your thoughts. Then try again. But do try. Try.

So what else should we do?

We should examine what we think our problem is and if we can, fix it. Generally we think we’ve got nothing to write about, we have no good ideas, and perhaps we don’t have any ideas so start with that. How should we go about digging some up? How do we get that ideas pool topped back up so we can swim about in it again?

Sit back and think

Where do your ideas usually come from? If they’re part of your thinking process then think. If they come from inspiration, then go read other material that would normally inspire. If they come by accident from conversation then pick up the phone and talk to someone who can help you juggle things up a bit. Brainstorming is good. Not only will you have an opportunity to create some good ideas out of practically nowhere but also the psychology of spending time with friends will feed the healthy chemicals in your brain it needs to better enjoy the challenge you’re really facing.

Go find your answers

If your thought processes require solidarity or space then get out of the office. Go for a walk or a run. Go sit in a coffee shop and watch the world go by. Any one of the people you notice in passing might be the trigger for what you’re missing. Stories are all about people’s actions and reactions after all, why not get some first hand experience of how they behave outside of your mind?

Reboot your system

Not your computer, your head. For half an hour, ten minutes or half a day, go turn off and do something completely unrelated. Tell yourself that a break is all you need. When you do go back to the job hopefully your brain will have believed you and subconsciously prepared a host of new ideas for when it knows you’re going to start again, with a newly added vengeance to get the job done.

Be inspired

Instant access inspiration is a great place I find. Listen to some music but put your headphones on and really listen. If it’s passionate and has a point, or a story, there could be something in there you can glean for yourself. It often takes just one line to get you moving and once that big old ball is rolling

there’s often no stopping it. As we learned earlier, sometimes it’s just about getting started and if one line from one song, or one poem, or one meme even, then that’s worth its weight in gold for you.

Sweat

Not out of panic if there’s a deadline looming — but from exercise. One of the ways we can help our brain to perform at its best is to stimulate our body. Get your blood flowing to all corners of your body and soul and it could well be enough to fire up those dormant neurones and drive them into action.

Be positive — avoid the negative trap

The worst thing you can do is to become maudlin and think negative thoughts.

Don’t wallow in your failure so far.

Don’t make excuses; you’re better than that for sure.

And don’t give up.

All of these things will just reaffirm your brain’s current pathway that it’s useless and has already failed. So take a time-out but as soon as you can get back on that horse. Go back to where we started, tell yourself you’ve got this, pick up your pen or boot up your computer and write.

Just write.

Write

Start somewhere new, somewhere you’ve already been. Start anywhere. Write anything. Write a bad idea if you have nothing else. You can delete it if it really was that terrible; but then decide why it was so terrible and write a better one. It’s only a draft after all; it doesn’t need to be genius. The genius might be hidden somewhere in between the lines you haven’t written yet SO WRITE.

If you do, I’ll bet my shirt you’ll get a lot further than if you didn’t. More than likely it will be the stepping-stone you needed to get off the rollercoaster and back on track.

So do we understand each other? Do you know what to do now?

Well what are you waiting for?

Go write.

featured5 - 2018 Marketing Conferences to Check out this March!

2018 Marketing Conferences to Check out this March!

Are you up for some mind boost this March 2018? Fill your calendar with worthwhile conferences to discover, learn, and network with more people in the marketing industry. The best part of marketing is that it never stops growing so a regular dose of new marketing inputs will help you a lot. Check out the marketing conferences here this March and see which you should fit into your schedule.

March 2018 Marketing Conferences

C3 (Conductor)

March 7 – 8, 2018

If you are looking for a marketing conference that is packed with inspiration, insights, and of course innovation, then this C3 2018 conference is what you’re looking for. Conductor’s conference 2018 will cover the different factors of digital marketing like traffics and site rankings, SEO, content tactics, and its implementation. But the best part of this event is its most awaited after party. Where else will you find a conference that throws and after party to network with the speakers, partners, and co-attendees better while in relaxing?

Engage Conference

March 8, 2018

Previously known as “SearchFest”, Engage Conference is a one whole day event on digital marketing. This conference will cover technological advancements such as content, creative, advertising, SEO, paid media, UX design, and paid media. It will also present exclusive learning tracks about digital marketing under its theme “Forward-Thinking and Relevant”.

The event will take place at The Sentinel Hotel in Portland, USA.

Search Marketing Expo and Conference Series (SMX)

March 13 – 15, 2018

If you can’t get enough with Search’s conferences, then SMX should be part of your to-do list this March 2018. SMX conference 2018 will be focusing on SEO and SEM since search marketing has become bigger more in-demand in the digital marketing industry. Since 2007, the expo continues to help thousands of marketing experts around the globe create top-notch strategies and implementations in marketing.

If you are interested to attend this event, mark your calendar now and plan your trip to San Jose, California for SMX West.

Baby Bathwater

March 15 – 18, 2018

From the event’s name alone, you can already tell that it is different from the usual marketing conference that you would see on posts. Unlike other conferences, this event discourages self-serving selling and networking. Instead, what you will have here are well-known speakers, a carefully evaluated company, excellent content, and the mouth-watering food.  Based on the previous attendees of this event, everyone in this event is genuinely serious and focused on helping to change the world.

This year’s speakers include Lisa Buyer-The Buyer Group founder, Bert Jacobs-Life is Good founder, and Andrew Warner-the founder of Mixergy.

IBM Think Conference

March 19 – 22, 2018

Taking place in Las Vegas, Nevada, IB Think conference will be presenting the most brilliant updates on AI, cloud, data, IT infrastructure, security, loT, and so much more. Coming from the renowned in these fields, don’t miss this event to get inputs at first hand.

Intelligent Content Conference

March 20 – 22, 3018

To make the most of your stay in Las Vegas, Nevada, why not attend this Intelligent Content conference as well? Bring your team of marketing managers and content creators to deepen your knowledge of content marketing strategy. Starting from personas up to tackling the latest technology, your three-day attendance will be worth it.

Are you ready to meet new people in the marketing industry and add more important insights to feed your brain cells? Pack your bags now and get ready to have a fruitful March this year!

featured2 - Improve Your Content with these 3 Free Grammar Apps

Improve Your Content with these 3 Free Grammar Apps

Writing can be one of the most boring things in the world according to some people. Though I don’t completely agree with this statement, I can’t really blame them if they didn’t have the interest and patience to write. It can be because they didn’t have a great experience writing journals and other written requirements during their school days.

It could also be because they prefer dancing, acting, singing, or sports than sit in one corner and write. But for some who have a passion on writing, writing is our way of expressing our feelings. It is our way of releasing our brains’ creative juices and connecting with other people. We inspire people through writing. But it’s still not too late to try and develop your skills in writing.

Top 3 Free Grammar Apps

To help you improve your writing and come up with a content that you can be proud of, these are the top grammar apps that you can use for FREE:

Grammarly

1 - Improve Your Content with these 3 Free Grammar Apps

If you never heard of Grammarly before, it is one of the most popular grammar apps today. Why? Aside from the fact that you can create your own account here for free, it compiles every file that you run on it online. Thus, you can go back and retrieve your old files anytime or even download it. It also offers a desktop-integrated option so you can edit your content offline.

Let this app correct your spelling, typographical errors, punctuation, tenses, repetition, and contextual spelling.

Ginger

2 - Improve Your Content with these 3 Free Grammar Apps

Ginger Software is a comprehensive language and grammar checker for free. You can access it online, or download it on your desktop. Aside from correcting grammar errors, it also provides correction on phonetic spelling errors so your writing can look smoother and natural. Ginger can also translate your content for more than 40 languages and give practice courses based on the errors it detected from your work.

Hemmingway

3 - Improve Your Content with these 3 Free Grammar Apps

Named after Ernest Hemingway, Hemingway is an online grammar tool that has a terse ability to improve your writing. It also features font editors, level of readability, reading time, the total number of letters, characters, words, sentences, and paragraphs.

For more information on how you can improve your writing and produce high-quality content, follow Content and Motion and be the first to read our informational posts. Enjoy writing!