Social SEO
Your Social Media Event Communication Kit Bag
We like to extend the value of bog standard marketing events to Social Media and the wider world. Here’s our best practise ‘Kit Bag’ for doing it. Have a browse, use it, and tell us what you think.
Three Important Twitter Conventions and How They Are Used
We often get asked about the numerous Twitter “conventions”, what they mean, how they are used, and when’s appropriate to use them. As such, I thought I’d put together a handy guide on these conventions, which may seem second nature to regular Tweeters, but Double Dutch to the uninitiated.
8 Useful Google Search Operator Combinations (feat. Michael Barrymore)
In my last post, I outlined a comprehensive list of Google search operators, and now I’m upping the ante by outlining useful combinations based on my original list…
Times Online: Content Paywall Payoff?
Shock and awe. The Times and other News Corp titles have gone all Paywall. Cue mass navel gaze… But these content tactics provide some great web marketing lessons for all brands…
A Social Media Integration Roundup
Social Media integration is happening all over at the moment. Here’s a round-up of developing Social Media coalitions to give you a glimpse of future treats.
The Search for Mythical Social Influence (or the Snipe Inside Your Head)
Chasing ‘influencers’ is (as Buzzmachine says) like hunting snipe – elusive and abstract to say the least. Identifying audience behaviours and creating a program around content trends is, by contrast, a rather exact science. Our most effective analytics tools help us to identify language, not people..
Gawker and Branded Traffic: Whose Audience is it Anyway…??
Alongside new metrics for audience engagement, I see a situation where publishers to give up some of their display-ad-cash-cows in order to work harder with brands on co-created content… because a brand’s Interweb destinations are everywhere – and they’re owned by lots of different folks…. the brand, the publisher, Facebook, me (the blogger), wotnot…
LinkedIn Marketing & Social Media Business Strategy
Contrary to what you might think, LinkedIn isn’t just a place for hosting your CV or looking for a job online. Since its launch in 2003, the site has expanded considerably with a raft of new features such as polls, sponsored advertising and a Facebook-esque applications platform for third-party website integration
Executive Offices Group: A Social Media Agency and Social SEO Case Study
Six months ago we began working with Executive Offices Group – a Morgan Stanley Real Estate company. Our brief was to help spruce up their organic traffic acquisition efforts: to generate more worthy traffic and to get more clients to sign on the line…
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
Love Content? Set it Free! (It’s No Longer Yours Anyway)
I’ve been revisiting an old chestnut with a bunch of clients lately: why, where and when should we be free with our content? The answer to ‘when?’ is ‘as often as possible.’ The answer to ‘where?’ is (usually) everywhere; and the answer to ‘why?’ is neatly summed up in this PPT from Mike Ellis of Eduserve…
How Plain Lazy Uses Social Media to Build Customer Relationships
Nice little write up here from Marketing Donut on how our client Plain Lazy is using Social Media favourites like YouTube, Flickr and Facebook to do some neat acquisition and retention work…
Rich Snippets: Who is He?
Last year Google introduced Rich Snippets to their search results (we even blogged about it here). Originally, there were options to enhance results with reviews and information about people. They have since added support for videos and most recently, events. Why? And who is the mysterious man ‘Rich Snippets’
Google Sentiment Analysis: For Breakfast
Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
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Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
